The Samsung Frame TV: Part Art, Part Television

Ira Segall | Updated: April 4, 2025

Samsung Frame TV

Above: an elegant, personal collage of smart-looking, framed family photos on a light gray wall. But can you tell which one is really a 4K HDR TV?

Here's a hint: all of them are.

Of course, no one hangs six flat screen TVs on a wall, unless you maybe own a sports bar... but this is just Samsung's way of making a point: These new TVs don't just resemble real, framed artwork — they are virtually indistinguishable from real, framed artwork, even up close.

We got our first peek of the Frame TV at the 2017 Consumer Electronics Show, ad Samsung has been rolling out updates each year - to both the TV and the bezel options.

Although frames around TVs isn't exactly a new concept, it looks like Samsung thought this through, and then some. And the results are impressive.

Art mode: the fun part.

"TV when it's on. Art when it's off." In Art Mode, the Frame TV becomes a stunning work of art in its own right.

Choose from a free gallery of professionally curated art from 10 popular genres... or add to that collection by buying individual pieces from established and up-and-coming artists from around the world. You can also display your own photos and artwork for a personalized touch.

If displaying photos, you can choose from one of six photo layout options.

Concerned about energy costs if your TV's on all day? Not a worry — the Frame TV has the ability to detect people nearby and turn itself off when no one's around. Pretty darn cool. But if you do decide to have it on for long periods of time, QLED TVs are built to handle it; no image burn-in here.

Choose your own frame and matte.

The Samsung Frame TV, which now comes in four sizes (43", 49", 55", and 65"), can be customized in a number of ways.

Whatever you choose to feature on the Frame TV, it'll display it with incredible, lifelike detail in one of three layout options (Shadow Box, Modern, Matte) and 10 matte color choices.

For an additional $197 - $247 (depending on the size), you can customize the frame to compliment your own decor with one of three optional finishes: Black, Dark Brown or Beige Wood. Frames arrive unassembled, but are easy to install — they snap onto the TV with hidden magnets.

The end result? The kind of quality you'd see in a custom frame shop or gallery.

Oh yeah. It's a 4K HDR TV, too!

In TV mode, the Frame TV = a serious 4K/HDR experience. And with four times the resolution of HD and billions of rich colors via Samsung's own 4K Color Drive Extreme + Essential Black Pro technologies, the Frame TV brings you a deeper High Dynamic Range (HDR) picture than most other televisions at this price point.

To ensure your display always looks great, the Frame TV also features a brightness sensor to detect ambient light. As a result, it'll adjust the display settings so everything always looks great, which isn't always the case with some of the artwork TVs on the market today.

And it's smart.

As far as smart features go, there are plenty of options to keep you happy. The quad-core processor for apps, games and web browsing, for example, allows for a faster and more seamless viewing experience.

You also get mobile-to-TV mirroring, which can be used to wirelessly display content from your mobile device directly onto the Frame TV, no internet connection required. So instead of passing around your phone to show family photos, you can present a slideshow for everyone's enjoyment.

Voice control via Samsung's Bixby is another fun perk, ensuring you don't have to worry about hitting the right buttons on your remote control. Just tell it what to do, and it'll take care of the rest.

With all of these features and slim frame, you don't have to worry about connectivity. All screen sizes come with 4 HDMI connections and 3 USB connections, as well as Wi-Fi and Bluetooth.

Displaying and hanging the Frame TV.

The Frame TV comes with a No-Gap wall-mount, invisible connection and One Connect Box. The No-Gap wall-mount ensures you can hang it flush to the wall like any framed work of art.

Everything neatly connects via Samsung's Invisible Connection™, which is a 16-foot wafer-thin optical cable, and Samsung's One Connect Box, that can be hidden away in a cabinet. (There's also a 40 foot cable that's sold separately.)

Together, the No Gap Wall Mount and Invisible Connection leave virtually no evidence of a TV in the room — no messy wires, cables or clutter. And when you add it all together — the custom frame, art, TV — Samsung's play on words seems to ring true: "the most beautiful TV you've never seen."

The Frame TV is perfect for any scenario...

The Frame TV will work in any home, really, but it’s particularly ideal if: you like watching TV, but hate having a big 55-, 65- or 75-inch black rectangle wreak havoc on your decor; you’re a partner in a top law firm and you want a killer look (and a great distraction) for waiting room visitors; your living room doubles as your den, but you don’t want anyone to know it; or you run a popular art gallery and you’d like to incorporate past work, but wall space comes at a premium.

You know it’s true: everything looks better when beautifully framed and matted — whether an Ansel Adams photo, a Wyeth still life, or Guardians of the Galaxy, Volumes 1 or 2.

See the Frame TV in action and get inspired.

See The Frame TV in action, hanging in our home technology galleries at our showrooms. Or dive right in and get it delivered right to your door!

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Comments (2)

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2 Comments

I bought the new Samsung TV the frame 2024. The pros are the antiglare screen which is a big improvement on the 2019 the sound is crisp and clear. the con is you have to subscribe to the artwork. That’s expensive if you count the years you subscribe a no no.

Great article, Thx. You write “ The Samsung Frame TV, which now comes in four sizes (43", 49", 55", and 65"), can be customized in a number of ways.” Are the 75” and 85” models on sale now old models ? Thx again.

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