Sony XR75X90L 75" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023)

$1,798.00 OR

Regular Price: $2,199.99

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Model: XR75X90L UPC: 027242927421 Item: 179861

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Vibrant contrast. Vivid colors.

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.


  • The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
  • Get access to all your favorite streaming apps in one place with Google TV
  • Voice to search and ask questions with Google Assistant (Supports Apple Airplay)
  • Game Menu puts all your gaming picture settings and exclusive assist features in one place
  • HDMI 2.1 features like 4K/120, VRR, and ALLM
  • Support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more
  • Acoustic Multi-Audio and support for Dolby Atmos®
  • Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars
  • XR Clear Image and XR 4K Upscaling
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity

Intelligent and powerful TV processing

See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Enhanced contrast and impressive brightness

Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

Billions of real-world colors

Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

The entertainment you love. With help from Google.

With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.

Movies with BRAVIA CORE™

With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.

All your game settings in one place

With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.

Level up your gaming with HDMI 2.1 features

Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Lastly, Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.

Perfect for PlayStation® 5

Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStation® 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5® console to the TV for detailed, high-contrast scenes, and Auto Genre Picture Mode automatically adjusts the picture quality during gaming or streaming.

Cinematic content as the creator intended

Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Vision® makes scenes come to life with striking highlights, deeper blacks, and vibrant colors. IMAX® Enhanced delivers digitally remastered movies with full-screen picture and more powerful sound. Netflix Adaptive Calibrated Mode uses the TV’s ambient light sensor to optimize picture brightness based on your room’s lighting conditions, so you can enjoy Netflix original content with studio picture quality. And BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings, creating an exceptional at-home movie viewing experience.

Sound and picture in perfect harmony

Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audio™, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen. An integrated subwoofer delivers powerful bass and rounds out the sound for a truly immersive cinematic feel. And with Dolby Atmos® support and 3D Surround Upscaling, everything you watch gets the true surround sound treatment.

Pairs perfectly with Sony soundbars

Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals. When connected, soundbar settings automatically appear on the TV’s Quick Settings menu, making it easy to control the volume, sound field, voice amplification, and other soundbar features.

Bring back lost texture and detail, the intelligent way

Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and action-packed movies just got a whole lot better. XR Motion Clarity™ combats blur and judder by cross-analyzing key visual elements and precisely controlling the action in every scene to ensure picture quality stays smooth, bright, and clear.

Hands-free help from Google

With hands free voice control built into Sony TVs with Google TVs, you can set aside your remote and simply use your voice to search and access entertainment, get answers, control the TV and smart home devices, and streamline your day. Just say “Hey Google” to get started.

All your favorite streaming apps in one place

Sony TVs with Google TV™ give you access to all your favorite streaming apps in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more. Find all the movies and TV shows you love in an easy-to-navigate interface and use Google Assistant™ to quickly find new content to watch.

Family-friendly smart TV

Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that can help you guide children to age-appropriate content on streaming apps. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.

Works with AirPlay

With Apple AirPlay support, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps, the Apple TV app, or even from Safari.

Beautifully designed to complement your space

Our premium, minimalist One Slate design keeps you focused on the big picture. The versatile two-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses your attention on the picture, or a raised setting for ideal positioning of your soundbar.

Discover new ways to enjoy TV with BRAVIA CAM

Connect BRAVIA CAM, sold separately, for an even more dynamic viewing experience. Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes the picture and sound for the environment. You can also enjoy video chat with friends and family on the big screen.

All your energy-saving settings in one place

With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place.



  • TV System
    • TV System (Analog): M
    • Tuner Channel Coverage (Analog): VHF: 2-13/UHF: 14-69/CATV: 1-135
    • TV System (Digital Terrestrial): ATSC/ ATSC3.0(NEXTGEN TV) depending on your country/area selection
    • Tuner Channel Coverage (Digital Terrestrial): VHF: 2-13/UHF: 14-69(2-13/14-36 for ATSC3.0)
    • TV System (Digital Cable): Clear QAM
    • Tuner Channel Coverage (Digital Cable): CATV: 1-135
    • Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)
    • Color System: NTSC
    • Color Space: sRGB/BT709,BT2020,AdobeRGB,DCI
    • Operating System: Google TV
    • On-board Storage (GB): 32GB
  • Display Features
    • Display type: Full Array LED
    • Backlight dimming type: Local Dimming
  • Display Specs
    • Screen Size (inch, measured diagonally): 75"(74.5")
    • Screen Size for WEB(diagonal, cm, integer or 1st decimal): 189 cm
    • Backlight type: Direct(Full Array LED)
    • Display resolution (H x V, pixels): 3840 x 2160
    • Viewing Angle (Right/Left): 178(89/89) degree
    • Viewing Angle (Up/Down): 178(89/89) degree
    • Display Resolution: QFHD
    • Aspect Ratio: 16:9
  • Video Features
    • Object-based Super Resolution: XR Super Resolution
    • Peak Luminance: XR Contrast Booster 10
    • TRILUMINOS: XR Triluminos Pro
    • HDR Remaster: XR HDR remaster
    • Smoothing: XR Smoothing
    • Features for PlayStation®5 Auto HDR Tone Mapping: Yes
    • Features for PlayStation®5 Auto Genre Picture Mode: Yes
    • XR Clear Image: Yes
    • Precision Color Mapping: Yes
    • Face Area Detection: Yes
    • Picture modes: Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision (Vivid/Bright/Dark),Netflix calibrated, BRAVIA CORE calibrated
    • Auto Wide: Yes
    • Wide Mode: Wide Zoom/Normal/Full/Zoom,Normal/Full1/Full2 for PC
    • 4:3 Default: Yes
    • Video Processing: XR 4K Upscaling
    • Motion enhancer: XR Motion Clarity
    • 24p True Cinema: Yes
    • Live Colour™ Technology: Yes
    • PhotoTV HD / BRAVIA ??? for China: Yes
    • CineMotion/Film Mode/Cinema Drive: Yes
    • 4K Processor: Cognitive Processor XR
    • HDR (High Dynamic Range) compatiblity: Yes(HDR10,HLG,Dolby Vision)
    • Panel Refresh Rate (Native Hertz): 120Hz
    • Dual database processing: Yes
    • Dynamic Contrast Enhancer: Yes
  • Audio Specs
    • Channel: 2ch
    • Audio Power Output: 10W + 10W + 5W + 5W
    • Speaker Position: Down Firing + Side Back
    • Bass/Treble/Balance: Balance
    • Speaker Type: Acoustic Multi-Audio
    • Speaker Configuration: Full Range (Bass Reflex) x 2, Tweeter x 2
    • Digital audio out (Optical) format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, DTS(Pass through mode only)
  • Audio Features
    • Acoustic Center Sync: Yes (S-CENTER SPEAKER IN)
    • Ready for 360 Spatial Sound Personalizer: Y(with WLA-NS7)
    • Vertical Surround Engine: Vertical Surround Engine
    • Acoustic Auto Calibration: Room & User Position Compensation
    • Speaker Type-2: Sound Positioning Tweeter, X-Balanced Speaker
    • Clear Phase: Yes
    • S-Master: S-Master Digital Amplifier
    • Auto Surround: Yes
    • DTS audio format support: DTS Digital Surround
    • Sound modes: Standard, Dialog, Cinema, Music, Sports, Dolby Audio
    • Simulated surround sound: S-Force Front Surround
    • Dolby audio format support: Dolby Audio, Dolby Atmos
    • Voice Zoom: Voice Zoom 2
    • HDMI Audio Return Channel(ARC): Yes (eARC/ARC)
    • Advanced Auto Volume: Yes
    • Auto Mute (on no signal): Yes
    • HDMI input Audio format: 5.1 channel linear PCM: 32/44.1/48/88.2/96/176.4/192kHz 16/20/24bits, Dolby Audio, Dolby Atmos, DTS
    • ARC output format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos, DTS(Pass through mode only)
  • Network Features
    • Control Menu: Yes
    • ECO Dashboard: Yes
    • Apple AirPlay: Yes
    • Apple HomeKit: Yes
    • Home Network Feature: Home Network Client, Home Network Renderer
    • Wi-Fi Direct: Yes
    • Wi-Fi Certified: Yes
    • Screen mirroring(Miracast™): Yes (only for B2B purpose)
    • Video & TV SideView (iOS/Android): Yes
    • Related Info: Yes (US, Canada, Mexico)
    • Wi-Fi Standard: a/b/g/n/ac
    • Wi-Fi Frequency: 2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)
    • Wireless LAN: Integrated
  • Convenience Features
    • UVC/UAC support: Yes
    • TalkBack: Yes
    • Variable Refresh Rate (VRR): Yes (for HDMI3/4)
    • Auto Low Latency Mode (ALLM): Yes (for HDMI3/4)
    • Features specified in HDMI2.1: 4K120/eARC/VRR/ALLM
    • Built-in Mic switch: Yes(Center)
    • Electronic Program Guide (EPG): Yes
    • Built-in Mic: Yes
    • Screen Reader: Yes
    • Audio Description: Yes
    • Text Magnification: Yes
    • Accessibility Shortcut: Yes
    • Switch Access: Yes
    • Auto Picture Mode: Yes
    • Text Input Language: Yes (Google Play Store)
    • Chromecast built-in: Yes
    • Voice Search: Yes
    • Application Store: Analog & Digital
    • BRAVIA Sync (including HDMI-CEC): Yes(Digital&Analog)
    • i-Manual: Yes
    • Parental Control: Yes
    • Channel Block (with password): Yes
    • Show/Hide Channels: Yes (Supported File System: FAT16/FAT32/exFAT/NTFS)
    • Sleep Timer: Yes
    • On/Off Timer: Yes
    • USB drive format support: Yes (Supported File System: FAT16/FAT32/exFAT/NTFS)
    • Auto Shut-off: Yes
  • Sensing Features
    • Sensor: Light
  • Energy Saving & Efficiency
    • SORPLAS: Yes
    • ECO Friendly: Yes
    • Dynamic Backlight Control: Yes
    • Power Saving Mode / Back Light Off Mode: Yes
  • General Features
    • Smart TV: Google TV
    • BRAVIA CORE Calibrated mode: Yes
    • Auto Calibration with CalMAN: Yes
    • Netflix Calibrated mode: Yes
    • IMAX Certified Model: Yes
    • Closed Captions (Analog): Closed Caption
    • BRAVIA CORE: 5 credits /12 months
    • Closed Captions (Digital): Closed Caption
    • Demo Mode: Yes(e-POP only)
  • Customizing Capability
    • RS-232C Control: Yes
  • Design Features
    • Stand Position: 2way position (Standard position/Soundbar position)
    • Stand Color: Dark Silver
    • Bezel Design: Seamless edge
    • Frame color: Dark Silver
    • Stand Design: Aluminum Slim Wedged Stand
  • Inputs and Outputs
    • HDMI Signal: 4096x2160p(24,60Hz), 3840x2160p(24,30,60,120Hz)*2 , 1080p(24,30,60,120Hz), 1080i(60Hz), 720p(24,30,60Hz), 480p
    • HDCP: HDCP2.3(for HDMI1/2/3/4)
    • Bluetooth profile support: Version 4.2,HID/HOGP/SPP/A2DP/AVRCP
    • 4K 60P High-Quality formats: HDMI IN1, IN2 ports for 4K(up to 18Gbps) signal, HDMI IN3, IN4 port for 4K(up to 48Gbps) signal
    • AC Power Input: C8 INLET(REAR)
    • RF (Terrestrial/Cable) Connection Input(s): 1(Side)
    • Composite Video Input(s): Hybrid w/S-Center Speaker Input x1(Side, Mini jack)
    • HDMI inputs total: 4(4Side)
    • Analog Audio Input(s) (Total): 1(Side Analog Conversion)
    • Digital Audio Output(s): 1(Side)
    • USB ports: 2 (Side)
    • Ethernet inputs: 1(Side)
    • RS-232C Input(s): 1(Side)
    • HDMI PC Input Format: 640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1152x864(67.5kHz,75Hz), 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz), 3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)
  • Power
    • Power Requirements (voltage): AC 120V for UL cUL AC 110-240V for other
    • Power Requirements (frequency): 60Hz for UL cUL 50/60Hz for other
    • Rated Power Consumption: 281 W
    • Power Consumption (in Standby): 0.5 W
  • Regulation and Standard Compliance
    • VESA® Hole Spacing Compatible: Yes
    • VESA® Hole Pitch(W x H): 300 x 300 mm / 11 7/8 x 11 7/8 inch
  • Measurements (Approx.)
    • Dimension of TV without Stand (W x H x D): 65 3/4 x 37 7/8 x 2 3/8 (1 7/8) inch
    • TV with Stand (Standard position) (W x H x D): 65 3/4 x 39 1/8 x 15 5/8 inch
    • TV with Stand (Soundbar position) (W x H x D): 65 3/4 x 40 3/4 x 15 5/8 inch
    • Stand width (Standard position): 56 1/4 inch
    • Stand width (Soundbar position): 56 1/4 inch
    • AC Cable Length: 63 inch
  • Weights (Approx.)
    • Weight of TV without Stand: 78 lb
    • TV with Stand (Standard position): 80.7 lb
    • TV with Stand (Soundbar position): 80.7 lb

What's in the Box

What's in the Box

  • XR75X90L 75" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023)
  • Table-top stand
  • AC power cord
  • Voice remote control
  • Quick setup guide
  • Operating instructions



We'd love to hear your thoughts! Please leave a review.

Customer Reviews for Sony XR75X90L 75" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023)

4.4 / 5.0
23 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Rated 3 out of 5
Expected more
For $700 move over other brands, I expected more. Sound glitches, Home Screen is not a clean as Roku, Vudu app does not work as well.
August 19, 2023
Originally posted at
Rated 5 out of 5
X901/x91bl Sony tv
I bought this a month ago and I'm glad I did I never thought I'd have this big of a tv and I wonder if I do because my daughter doesn't like to share it but this tv is amazing I can have all my apps on it and easy to use and easy set up I love it
This review was collected as part of a promotion
August 5, 2023
Originally posted at
Rated 5 out of 5
Excellent product!
Sony has always had a great reputation and now I know why! The Bravia TV has such an amazing picture it's like in right there. Unboxing and hanging on the wall mount was simple. The TV easily walks you through the set up. The picture and sound quality are amazing and customizable. I just love watching this TV!
This review was collected as part of a promotion
August 3, 2023
Originally posted at
Rated 5 out of 5
Amazing Tv with Clear picture
The SONY Bravia XR 55" TV has the best precise sounds and the screen is clear. It's SO clear that you can see the pigmentation and flaws of and actor/actresses face. The vibrancy of the screen makes you feel like you are watching it at a theater. The sounds that it delivers is amazing you can here the quality of the sound. The remote control that comes with is so easy to navigate I love that it has buttons that directly puts you to netflilx , disney+, youtube, prime video, crunchyroll and Bravia core. Overall this TV is Amazing as it gives you a clear LED 4K experience. Very easy to set-up. You can never go wrong with SONY as they have been trusted brand in this industry for a very long time. You will always know that you will get the best quality product that will last you a lifetime.
This review was collected as part of a promotion
August 3, 2023
Originally posted at
Rated 5 out of 5
Beautiful Picture
The picture quality on this TV is awesome! The colors are bright and the display is sharp. Well packaged, set up was easy (for sure need two people as this TV is heavy!). Remote is easy to use and appreciate the "hot" buttons to access different apps. So far the sound quality has meet our expectations but may look into adding a sound bar down the road. Wish there were more HDMI ports as we have multiple game consoles but we're making it work!
This review was collected as part of a promotion
August 1, 2023
Originally posted at
Rated 5 out of 5
Love it
Excellent 4K quality. Very responsive UI.
Very easy installation and configuration.
Very thin bezel. I was stunned at how beautiful the picture was on this TV. Simple to set up and I was very impressed with the stock speakers built in the TV.
This review was collected as part of a promotion
August 1, 2023
Originally posted at
Rated 5 out of 5
best tv
Before I received this tv, I had the 2010 version of this and it has lasted the whole time and continues to work, so we moved it into a different room. Getting the 2023 version of this is a big upgrade. The detail and definition of the picture is amazing.
This review was collected as part of a promotion
July 31, 2023
Originally posted at
Rated 2 out of 5
Crystal Clear Picture
The Sony - 65" class BRAVIA XR X90L Full Array LED 4K HDR Google TV is so beautiful! This lightweight, thin profile, TV is designed with the user in mind. The Google TV is beautiful and has so many cool features. You can use your phone to control your TV, you can access all of your desired apps via their apps without needing something else to access them. You can also speak into the Google assistant and control. The sound quality is really lovely. There are so many customizable features to make this TV fit into your home.
This review was collected as part of a promotion
July 31, 2023
Originally posted at
Rated 5 out of 5
Great TV
I finally got my Sony BRAVIA XR 65" television. I am so impressed at how beautiful and sleek the tv is. This tv provides you with an amazing quality picture that is crisp and clean. When watching anything from movies, sports, fishing, and regular tv the clearness of it is outstanding. It provides you with enhanced brightness and vivid colors that makes everything look and feel so real. I was able to set up my tv with the Google home app, very easily. The app allowed me to download all the different television apps that are out there, and watch free movies. I have several Sony brand items and am loyal to this high quality brand and I love them all! Sony is one of the companies I know and trust and because of there high quality products I am a loyal customer. The tv was very well packaged and it had all the instructions inside. I am very pleased with my 65" tv and would highly recommend it to anyone who is searching for a reliable product that's is going to last a long time!
This review was collected as part of a promotion
July 31, 2023
Originally posted at
Rated 5 out of 5
The Sony Bravia XR 55" Class X90L LED TV impressed me straight out the gate and continues to "wow" me through ongoing exploration of the array of customizable settings. Not only was this TV a cinch to setup and easy to link up to my Google account, but the user interface itself is very simple to navigate, unlike others I have experienced in the past. The remote paired with Apple TV without a hitch and while the design of the remote is simple in its design, its functionality is top notch. I no longer need to worry about having multiple remotes for one device. The picture and sound quality of this TV are both just outstanding. The vividness and vibrancy of the colors seem more true to life and even during scenes that have darker resolution, you are still able to see the dimensional contrast within the picture. The audio is crystal clear and is a noteworthy companion to our current Bose system. The power-save setting is also a feature that I appreciate, particularly as I do not see any compromise with the quality when set to this mode.
This review was collected as part of a promotion
July 29, 2023
Originally posted at


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