Sony XR55X90L 55" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023)

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Model: XR55X90L UPC: 027242927445 Item: 179875

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Vibrant contrast. Vivid colors.

See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.


  • The Cognitive Processor XR delivers a picture with wide dynamic contrast and natural colors
  • Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
  • Get access to all your favorite streaming apps in one place with Google TV
  • Voice to search and ask questions with Google Assistant (Supports Apple Airplay)
  • Game Menu puts all your gaming picture settings and exclusive assist features in one place
  • HDMI 2.1 features like 4K/120, VRR, and ALLM
  • Support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more
  • Acoustic Multi-Audio and support for Dolby Atmos®
  • Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars
  • XR Clear Image and XR 4K Upscaling
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity

Intelligent and powerful TV processing

See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Enhanced contrast and impressive brightness

Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

Billions of real-world colors

Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

The entertainment you love. With help from Google.

With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.

Movies with BRAVIA CORE™

With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.

All your game settings in one place

With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.

Level up your gaming with HDMI 2.1 features

Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Lastly, Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.

Perfect for PlayStation® 5

Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStation® 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5® console to the TV for detailed, high-contrast scenes, and Auto Genre Picture Mode automatically adjusts the picture quality during gaming or streaming.

Cinematic content as the creator intended

Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Vision® makes scenes come to life with striking highlights, deeper blacks, and vibrant colors. IMAX® Enhanced delivers digitally remastered movies with full-screen picture and more powerful sound. Netflix Adaptive Calibrated Mode uses the TV’s ambient light sensor to optimize picture brightness based on your room’s lighting conditions, so you can enjoy Netflix original content with studio picture quality. And BRAVIA CORE Calibrated Mode automatically adjusts to the optimal picture settings, creating an exceptional at-home movie viewing experience.

Sound and picture in perfect harmony

Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audio™, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen. An integrated subwoofer delivers powerful bass and rounds out the sound for a truly immersive cinematic feel. And with Dolby Atmos® support and 3D Surround Upscaling, everything you watch gets the true surround sound treatment.

Pairs perfectly with Sony soundbars

Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals. When connected, soundbar settings automatically appear on the TV’s Quick Settings menu, making it easy to control the volume, sound field, voice amplification, and other soundbar features.

Bring back lost texture and detail, the intelligent way

Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and action-packed movies just got a whole lot better. XR Motion Clarity™ combats blur and judder by cross-analyzing key visual elements and precisely controlling the action in every scene to ensure picture quality stays smooth, bright, and clear.

Hands-free help from Google

With hands free voice control built into Sony TVs with Google TVs, you can set aside your remote and simply use your voice to search and access entertainment, get answers, control the TV and smart home devices, and streamline your day. Just say “Hey Google” to get started.

All your favorite streaming apps in one place

Sony TVs with Google TV™ give you access to all your favorite streaming apps in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more. Find all the movies and TV shows you love in an easy-to-navigate interface and use Google Assistant™ to quickly find new content to watch.

Family-friendly smart TV

Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that can help you guide children to age-appropriate content on streaming apps. Pick from a selection of playful avatars and themes, set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.

Works with AirPlay

With Apple AirPlay support, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps, the Apple TV app, or even from Safari.

Beautifully designed to complement your space

Our premium, minimalist One Slate design keeps you focused on the big picture. The versatile two-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses your attention on the picture, or a raised setting for ideal positioning of your soundbar.

Discover new ways to enjoy TV with BRAVIA CAM

Connect BRAVIA CAM, sold separately, for an even more dynamic viewing experience. Ambient Optimization Pro recognizes where you’re sitting in the room and automatically optimizes the picture and sound for the environment. You can also enjoy video chat with friends and family on the big screen.

All your energy-saving settings in one place

With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place.



  • TV System
    • TV System (Digital Cable): M
    • On-board Storage (GB): VHF: 2-13/UHF: 14-69/CATV: 1-135
    • Color System: ATSC/ ATSC3.0(NEXTGEN TV) depending on your country/area selection
    • Color Space: VHF: 2-13/UHF: 14-69(2-13/14-36 for ATSC3.0)
    • TV System (Analog): Clear QAM
    • TV System (Digital Terrestrial): CATV: 1-135
    • Tuner Channel Coverage (Digital Terrestrial): 1(Digital/Analog)
    • Tuner Channel Coverage (Analog): NTSC
    • Number of Tuners (Terrestrial/Cable): sRGB/BT709,BT2020,AdobeRGB,DCI
    • Tuner Channel Coverage (Digital Cable): Google TV
    • Operating System: 32GB
  • Display Features
    • Display type: Full Array LED
    • Backlight dimming type: Local Dimming
  • Display Specs
    • Screen Size (inch, measured diagonally: 55"(54.6")
    • Screen Size for WEB(diagonal, cm, integer or 1st decimal): 139 cm
    • Backlight type: Direct(Full Array LED)
    • Display resolution (H x V, pixels): 3840 x 2160
    • Viewing Angle (Right/Left): 178(89/89) degree
    • Viewing Angle (Up/Down): 178(89/89) degree
    • Display Resolution: QFHD
    • Aspect Ratio: 16:9
  • Video Features
    • Object-based Super Resolution: XR Super Resolution
    • Peak Luminance: XR Contrast Booster 10
    • TRILUMINOS: XR Triluminos Pro
    • HDR Remaster: XR HDR remaster
    • Smoothing: XR Smoothing
    • Features for PlayStation®5 Auto HDR Tone Mapping: Yes
    • Features for PlayStation®5 Auto Genre Picture Mode: Yes
    • XR Clear Image: Yes
    • Precision Color Mapping: Yes
    • Face Area Detection: Yes
    • Picture modes: Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision (Vivid/Bright/Dark),Netflix calibrated, BRAVIA CORE calibrated
    • Auto Wide: Yes
    • Wide Mode: Wide Zoom/Normal/Full/Zoom,Normal/Full1/Full2 for PC
    • 4:3 Default: Yes
    • Video Processing: XR 4K Upscaling
    • Motion enhancer: XR Motion Clarity
    • 24p True Cinema: Yes
    • Live Colour™ Technology: Yes
    • PhotoTV HD / BRAVIA ??? for China: Yes
    • CineMotion/Film Mode/Cinema Drive: Yes
    • 4K Processor: Cognitive Processor XR
    • HDR (High Dynamic Range) compatiblity: Yes(HDR10,HLG,Dolby Vision)
    • Panel Refresh Rate (Native Hertz): 120Hz
    • Dual database processing: Yes
    • Dynamic Contrast Enhancer: Yes
  • Audio Specs
    • Channel: 2ch
    • Audio Power Output: 10W + 10W + 5W + 5W
    • Speaker Position: Down Firing + Side Back
    • Bass/Treble/Balance: Balance
    • Speaker Type: Acoustic Multi-Audio
    • Speaker Configuration: Full Range (Bass Reflex) x 2, Tweeter x 2
    • Digital audio out (Optical) format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, DTS(Pass through mode only)
  • Audio Features
    • Acoustic Center Sync: Yes (S-CENTER SPEAKER IN)
    • Ready for 360 Spatial Sound Personalizer: Y(with WLA-NS7)
    • Vertical Surround Engine: Vertical Surround Engine
    • Acoustic Auto Calibration: Room & User Position Compensation
    • Speaker Type-2: Sound Positioning Tweeter, X-Balanced Speaker
    • Clear Phase: Yes
    • S-Master: S-Master Digital Amplifier
    • Auto Surround: Yes
    • DTS audio format support: DTS Digital Surround
    • Sound modes: Standard, Dialog, Cinema, Music, Sports, Dolby Audio
    • Simulated surround sound: S-Force Front Surround
    • Dolby audio format support: Dolby Audio, Dolby Atmos
    • Voice Zoom: Voice Zoom 2
    • HDMI Audio Return Channel(ARC): Yes (eARC/ARC)
    • Advanced Auto Volume: Yes
    • Auto Mute (on no signal): Yes
    • HDMI input Audio format: 5.1 channel linear PCM: 32/44.1/48/88.2/96/176.4/192kHz 16/20/24bits, Dolby Audio, Dolby Atmos, DTS
    • ARC output format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos, DTS(Pass through mode only)
  • Network Features
    • Control Menu: Yes
    • ECO Dashboard: Yes
    • Apple AirPlay: Yes
    • Apple HomeKit: Yes
    • Home Network Feature: Home Network Client, Home Network Renderer
    • Wi-Fi Direct: Yes
    • Wi-Fi Certified: Yes
    • Screen mirroring(Miracast™): Yes (only for B2B purpose)
    • Video & TV SideView (iOS/Android): Yes
    • Related Info: Yes (US, Canada, Mexico)
    • Wi-Fi Standard: a/b/g/n/ac
    • Wi-Fi Frequency: 2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)
    • Wireless LAN: Integrated
  • Convenience Features
    • UVC/UAC support: Yes
    • TalkBack: Yes
    • Variable Refresh Rate (VRR): Yes (for HDMI3/4)
    • Auto Low Latency Mode (ALLM): Yes (for HDMI3/4)
    • Features specified in HDMI2.1: 4K120/eARC/VRR/ALLM
    • Built-in Mic switch: Yes(Center)
    • Electronic Program Guide (EPG): Yes
    • Built-in Mic: Yes
    • Screen Reader: Yes
    • Audio Description: Yes
    • Text Magnification: Yes
    • Accessibility Shortcut: Yes
    • Switch Access: Yes
    • Auto Picture Mode: Yes
    • Chromecast built-in: Yes
    • Voice Search: Yes
    • Application Store: Yes (Google Play Store)
    • BRAVIA Sync (including HDMI-CEC): Yes
    • i-Manual: Yes
    • Parental Control: Yes
    • Channel Block (with password): Analog & Digital
    • Show/Hide Channels: Yes(Digital&Analog)
    • On Screen Clock: Yes
    • Sleep Timer: Yes
    • On/Off Timer: Yes
    • USB drive format support: Yes (Supported File System: FAT16/FAT32/exFAT/NTFS)
    • Auto Shut-off: Yes
  • Sensing Features
    • Sensor: Light
  • Energy Saving & Efficiency
    • SORPLAS: Yes
    • ECO Friendly: Yes
    • Dynamic Backlight Control: Yes
    • Power Saving Mode / Back Light Off Mode: Yes
  • General Features
    • Smart TV: Google TV
    • BRAVIA CORE Calibrated mode: Yes
    • Auto Calibration with CalMAN: Yes
    • Netflix Calibrated mode: Yes
    • IMAX Certified Model: Yes
    • Closed Captions (Analog): Closed Caption
    • BRAVIA CORE: 5 credits /12 months
    • Closed Captions (Digital): Closed Caption
    • Demo Mode: Yes(e-POP only)
  • Customizing Capability
    • RS-232C Control: Yes
  • Design Features
    • Stand Position: 2way position (Standard position/Soundbar position)
    • Stand Color: Dark Silver
    • Bezel Design: Seamless edge
    • Frame color: Dark Silver
    • Stand Design: Aluminum Slim Wedged Stand
  • Inputs and Outputs
    • HDMI Signal: 4096x2160p(24,60Hz), 3840x2160p(24,30,60,120Hz)*2 , 1080p(24,30,60,120Hz), 1080i(60Hz), 720p(24,30,60Hz), 480p
    • HDCP: HDCP2.3(for HDMI1/2/3/4)
    • Bluetooth profile support: Version 4.2,HID/HOGP/SPP/A2DP/AVRCP
    • 4K 60P High-Quality formats: HDMI IN1, IN2 ports for 4K(up to 18Gbps) signal, HDMI IN3, IN4 port for 4K(up to 48Gbps) signal
    • AC Power Input: C8 INLET(REAR)
    • RF (Terrestrial/Cable) Connection Input(s): 1(Side)
    • Composite Video Input(s): Hybrid w/S-Center Speaker Input x1(Side, Mini jack)
    • HDMI inputs total: 4(4Side)
    • Analog Audio Input(s) (Total): 1(Side Analog Conversion)
    • Digital Audio Output(s): 1(Side)
    • USB ports: 2 (Side)
    • Ethernet inputs: 1(Side)
    • RS-232C Input(s): 1(Side)
    • HDMI PC Input Format: 640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1152x864(67.5kHz,75Hz), 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz), 3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)
  • Power
    • Power Requirements (voltage): AC 120V for UL cUL AC 110-240V for other
    • Power Requirements (frequency): 60Hz for UL cUL 50/60Hz for other
    • Rated Power Consumption: 219 W
    • Power Consumption (in Standby): 0.5 W
  • Regulation and Standard Compliance
    • VESA® Hole Spacing Compatible: Yes
    • VESA® Hole Pitch(W x H): 11 7/8 x 11 7/8 inch
  • Measurements (Approx.)
    • Dimension of TV without Stand (W x H x D): 48 1/4 x 27 7/8 x 2 1/4 (1 5/8) inch
    • TV with Stand (Standard position) (W x H x D): 48 1/4 x 29 1/8 x 13 5/8 inch
    • TV with Stand (Soundbar position) (W x H x D): 48 1/4 x 30 3/4 x 13 5/8 inch
    • Stand width (Standard position): 42 1/8 inch
    • Stand width (Soundbar position): 42 1/8 inch
    • AC Cable Length: 1600mm
  • Weights (Approx.)
    • Weight of TV without Stand: 37.3 lb
    • TV with Stand (Standard position): 39 lb
    • TV with Stand (Soundbar position): 39 lb

What's in the Box

What's in the Box

  • XR55X90L 55" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023)
  • Table-top stand
  • AC power cord
  • Voice remote control
  • Quick setup guide
  • Operating instructions




We'd love to hear your thoughts! Please leave a review.

Customer Reviews for Sony XR55X90L 55" BRAVIA 4K HDR Full Array LED Smart TV with Google TV (2023)

4.6 / 5.0
12 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Rated 5 out of 5
Very nice
Bought this to replace the Bravia we had that only lasted 5 years. It's very nice, had to get used to the clicker and software as they were different from the old one.
August 15, 2023
Originally posted at
Rated 1 out of 5
Very stupid for a smart TV
None of the apps will open on this TV. It doesn't matter if I'm directly connected to the Internet or if I'm using the Wi-Fi. If you don't use App and you only use cable, this TV is for you.. but it's also 2023. Nobody uses cable we all use apps so this is a overprice piece of crap
August 9, 2023
Originally posted at
Rated 5 out of 5
Love all the many platforms an easy to use
This TV has all your needs whether you're watching TV watching YouTube videos watching prime videos watching Disney Plus Hulu Plus any app you can think of comes with a bravo core just all around great features whether it's Alexa control whether it's voice control through the controller you are going to love this what a quality picture what quality sound all around two thumbs up
August 4, 2023
Originally posted at
Rated 5 out of 5
Absolutely Amazing for Gaming!
I've had my Sony Bravia X90L for about a month now and it's by far the best TV I've ever owned! I have used a few 4K TV's before from cheaper brands and I cannot believe what I have been missing out on! The colors are remarkable and the picture is true and crisp. Tons of features to customize for whatever you're viewing. Where I find this TV really excells is when it's combined with the Playstation 5. Not only does it look beautifull, it automatically sets the picture mode specifically for the PS5. There are also custome options for the PS5 including my favorite the ability to keep cross hairs on the screen at all times definitely helps with a ton of games! I can't reccomend this TV enough. A++
August 3, 2023
Originally posted at
Rated 5 out of 5
So very happy with my BRAVIA XR X90L Television I purchased Wall Mount Bracket (SUWL450) from Sony and TV looks amazing on wall. The sound and picture quality is superb easy set up. Factory settings are spot on love it.
This review was collected as part of a promotion
July 27, 2023
Originally posted at
Rated 5 out of 5
Sony 55 inch UHD television
I had a Sony 43in 4k television that was 4 years old, and this Sony 55in 4k is much superior in every way. The unboxing was easy due to the perforated cutouts allowing the whole side to be opened without fear of damage, easily removed from the box. A simple inserted the 2 legs and the television was ready to replace our original. The plugs change over took a few minutes and the TV put in place on the wooden cabinet. I also used the optical cable to feed into my AV amplifier. On power up the on-screen instructions were a great help, setting the sound system and data link to my broadband router via a cable. The picture quality in HD source via the aerial is amazing. I setup the inbuilt apps for Netflix and other streaming services. So I had a 4K UHD source, this was the best television I had ever owned, rich colours and fantastic contrast. It was Wimbledon 2 weeks so we watched using the iPlayer in UHD, wow it was incredible, the action was crisp and smooth, the colours and textures had so much detail. My wife a tennis fan was extremely impressed and the new television gave and immersive experience. There were 2 remotes supplied one a traditional full button and a sleek one that had the streaming services like prime video and Netflix with a dedicated button, making a quick access to the app. I've had the television for over 2 weeks and tried a variety of UHD quality pictures and the new television is far superior to my older 4k Sony. The set looks great with a virtually invisible frame as the screen go within a few centimetres to the edge. The 2 legs can be fitted in 2 positions both giving a sturdy support to the panel, and look good. The youview program guide is clear and shows 6 lines of channel detail, very easy to use.
This review was collected as part of a promotion
July 20, 2023
Originally posted at
Rated 5 out of 5
Excellent Performance from this affordable TV
Review for Sony Bravia X90L (55")

Unboxing and Initial Impressions

This television comes well packaged with a helpful stiff sheet over the screen to protect the panel. Having received broken screens in the past, this is a sensible addition.
The TV felt quite heavy and certainly not wafer thin but a full array backlight will be thicker than an edge lit screen. However, it's not overly thick.
The feet are very good and can be set up in 4 positions (2 separations and 2 heights) to allow a lot of flexibility in furniture and soundbars.

Setup and OS

I am new to Google TV but setup was brisk and simple. In use, the menus are quick and clear and all the most popular smart apps are present and correct. App load times are good and generally the TV is very responsive and pleasant to use.

Initial Picture Performance

Out of the box picture performance is really very good indeed. Colours are vibrant yet natural, contrast is good, and the black levels are great for an LCD panel. Of course other panel technologies are better but at this price point you would be very happy.
Motion handling is nearly the best I have ever seem. Details remain clear, and motion is smooth and natural. There is never any hint of soap opera effect.
The TV did not require much picture calibration at all and I think would be entirely satisfying as delivered.
The only slight issue I have, and it may not be an issue at all, was I felt when fed with Dolby Vision material, the TV set the general picture to a much warmer tone than I would prefer. Perhaps this can be adjusted.
If Sony were out to prove there is life in LCD yet, they have certainly achieved this.

Sound Performance

I don't expect much from the sound of a LCD TV and of course there was an absence of useful bass yet the rest of sound was pretty good and can go quite loud. What was impressive was the way the TV was able to extend audio effects way beyond the width of the screen.


At this price point, the X90L (55") is a winner. A combination of quality and features that I think is hard to beat.
This review was collected as part of a promotion
July 17, 2023
Originally posted at
Rated 5 out of 5
(Another) Top Quality Sony Full Array LED TV!
Glad to see Sony using as much recyclable cardboard in the packaging of their large screen TVs. Easy to unpack and my 55" version easy enough to remove and set up by myself. The two diamond shaped feet can be clicked in to place either far apart towards the edges of the screen or towards the centre if you have a narrower stand. I used the former. The sitting height of the TV on the feet can also be altered, (higher setting) so you can leave enough space beneath the screen to place a sound bar below the screen without it being obscured. You can of course, also wall mount the screen.
You notice the lovely virtually zero bezel screen with a brushed dark aluminium frame and the now standard Sony chequerboard patterned back. You also notice the Matt finish anti-glare/anti-reflective screen covering.
The TV measured 122.2cm wide and 74cm tall on its feet. This full array LED TV I believe has around 80 separate dimmable zones, and contains the latest "Cognitive Processor XR" to give an excellent quality picture.
Initial set up was simple but the TV did not connect to my WiFi network initially but this was because the WiFi was set to "Off" by default on my model. Once turned On, it connected within seconds. App set up (YouTube,iPlayer,Amazon Prime) took around 30 minutes ( software updates etc).
This model comes with 2 remotes. Both fairly standard feeling in the hand. One more comprehensive type and a smaller nicely weighted everyday remote with direct access buttons for streaming services such asNetflix, Prime, Disney+ and "Bravia Core"- more on that later!

Initial disappointments when watching TV: Although the sound is "good" for a rather slimline 55" TV, it lacks any real base. Not a problem for me as I was able to plug the TV in to my 5.1 speaker surround set up, and then it was excellent as expected. Only 2 out of the 4 provided HDMI inputs are the full "2.1" type which is still a bit of a disappointment in 2023. And bizarrely this 55" model has the worst efficiency in the range, coming in at Grade G. Bizarrely the 65" is Grade F and the 78"-98" versions Grade E. Not a biggie in the grand scheme of things in terms of running costs but still a surprise.

Now for the Good Bits: Gaming is available at 4K/120fps with VVR available and a low latency mode for instant response and no lag. The "XR Surround" mode gives 3D like effects from the built in speakers.
4K footage is the best I have seen on a TV so far. Not just the clarity and smooth motion but the phenomenal HDR, so specular highlights are not blown out and blacks/overall contrast are excellent. "The Matrix" in 4K has never looked better! This is what it's all about! Linked with a decent surround sound system it becomes totally immersive. The menus and remote response are snappy with barely any lag so it has a good processor on board.
Terrestrial TV is also excellent. Watching Wimbledon tennis with fantastic sharpness, colour and sound is a pleasure.
"Bravia Core": This is included with my particular X90L model. This is Sony's own high quality streaming service and provides lossless 4K streaming at around 80Mb/sec. This is a far higher bitrate than Netflix etc that tend to be around 20Mb/sec. My full fibre broadband connection supports this higher stream speed easily. It is meant to be as good a picture and sound as on a physical 4K disc. The package includes many of Sony's back catalogue of films and even newer "IMAX Enhanced"/Dolby Atmos encoded films. You sign up for free and get 24 months unlimited access for these movies but some of the newer Sony films you need to use a "credit". But I have been provided with 10 free credits to use- 1 per film, also for the duration of the 24 month membership. Sony have not yet announced how much it will cost at the end of the 24 month period as it has only just been released. Or if I can renew my credits and at what cost, there is no information as yet.
I decided to watch Brad Pitt's "Bullet Train" movie using one of the credits and I have to say I was slightly blown away with the picture and sound quality. It really is high quality 4K like streaming. This package was the final cherry on top of the cake. I am looking forward to many more hours of TV and movie watching on this TV.
This review was collected as part of a promotion
July 14, 2023
Originally posted at
Rated 4 out of 5
Amazing viewing experience & high contrast ratio
This product offers an amazing viewing front centered experience but does not offer a wide viewing angle. The energy rating isn't great but still offers a vibrant vivid clarity of picture for the cost. the acoustics offer a more immersive audio experience with multi audio technology witch is amazing to see the upgraded quality of sound alongside with picture mapping offering reduced motion blur keeping fast moving sharper smoother viewing. Overall its an impressive television that delivers excellent picture quality, sophisticated features and a robust smart tv platform. Whether you are a casual viewer to your streaming services or a gamer. Personally as a buyer i would recommend this tv at the cost for as the technology outweighs the price.
This review was collected as part of a promotion
July 14, 2023
Originally posted at
Rated 5 out of 5
An Array of sunshine
I have purchased the 55 inch model which is absolutely stunning it has replaced my previous 3 year old tv and new technology never stops improving the picture and sound quality. Although I use a soundbar I have used the tv speakers and the voice is coming from the centre of the television with background sounds coming from around the unit, using the sound settings will further enhance your listening, to adapt it to what you're watching whether it's sport, music and movies. With the sound bar it enhances the sound even more with the added bass and Bravia sync turns it into a true cinema sound. The factory settings seem to be absolutely spot on but with the vivid setting it just explodes the colours and contrast. The new television has been set up in a medium size living room but even close up the picture quality is excellent. There is a duo of remote controls which can make things a bit fiddly but one remote includes 6 streaming apps including Bravia core that has UHD quality films. This is all made easier with the excellent WiFi connection that is constantly good and never seems to drop out. Within in a few minutes of turning on the television I was astonished by how little time it took to have everything just the way I wanted it. Upscaling is just fantastic no more blurry old films and tv series they are becoming more like HD viewing you would think the showing was made yesterday. Touching the Home button takes you into a different world of games, movies, music, whatever your genre. I have to give this 5/5 because of the ease, the all round qualities and capabilities.
This review was collected as part of a promotion
July 13, 2023
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