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Sony K43S30 BRAVIA 3 43" 4K LED Smart TV (2024)

Regular price $598.00
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Sony K43S30 BRAVIA 3 43" 4K LED Smart TV Overview

Product Information

Model: K43S30 | UPC: 027242930131


What's In The Box

Product Documents

Product Information

Model: K43S30 | UPC: 027242930131

Smart TV For Everything You Watch

TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV™ brings together movies, shows, and more from across your apps and organizes them just for you.


  • 4K HDR Processor X1
  • Over a billion accurate colors with Triluminos Pro
  • Google TV™ & Google Assistant™
  • Dolby Vision® & Atmos®

Intelligent TV Processing

Watch everything with lifelike picture quality, powered by the intelligent 4K HDR Processor X1™. Every scene is dynamically enhanced with over a billion colors and excellent clarity and contrast.

Real-World Colors

See lifelike picture quality with over a billion accurate colors. Triluminos Pro™ reproduces colors with enhanced saturation and hue so everything you watch is vivid and bright.

Everything You Stream. All On One Screen.

With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizing it all, just for you.

Movies Included with SONY PICTURES CORE

Instantly enjoy top movies with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.

More Immersive Movie Experience

BRAVIA 3 supports 4K HDR, Dolby Vision® and Dolby Atmos® for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.

Upscale Everything You Watch

See stunning 4K picture quality, rich with real-world detail and texture. 4K X-Reality™ PRO analyzes and refines every scene using Sony’s unique 4K reference database so even content filmed in HD is upscaled to near-4K resolution.

Smooth And Clear Action

TV that keeps up with real life. Motionflow™ XR keeps movement smooth and clear, allowing fast-moving action in sports and movies to be seen with lifelike clarity.

Hands-Free Help from Google

With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.

Your Favorite Streaming Apps in One Place

Sony Google TVs™ give you access to all your favorite streaming apps in an easy-to-navigate interface, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.

Family-Friendly Smart TV

With Kids Profiles, kids get their very own Google TV™ experience — a space that’s just for them, with apps and entertainment designed with kids in mind. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Effortlessly Stream to Your TV

Easily stream movies, shows, photos, and more from your Apple® device with AirPlay® 2 or Android™ device with Chromecast built-in™.

Big Sound with Complete Clarity

Hear clear natural sound for all your favorite content. Sony’s innovative X-Balanced Speaker™ brings distortion-free acoustics so you’ll miss nothing of your entertainment. And with support for Dolby Atmos® everything you watch gets the true surround sound treatment.

BRAVIA TV And Sony Soundbars, The Perfect Pair

Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home. When connected, easily control the sound settings on the TVs Quick Settings menu, making it easy to adjust volume and sound field with a single remote.

Exclusive Features for PlayStation® 5

Get detailed, responsive game play and feel the action all around you with BRAVIA TV exclusive features for the PlayStation® 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag and back to Standard Mode when streaming for optimized picture quality.

All Your Game Settings in One Place

With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen for precision gaming on your big TV.

Minimal Bezel. Maximum Screen.

Sony’s Flush Surface design minimizes the bezels to maximize the enjoyment of watching what’s on screen. This sleek and seamless stand is designed to perfectly match the TV and compliment your space beautifully. Plus, there is plenty of room for a sound bar to be placed under the TV to improve audio performance and stay immersed in everything you watch.

Video Chat with BRAVIA Cam

Connect BRAVIA Cam, sold separately, to video chat with friends and family on a bigger screen.

Compact Eco Remote

Sony’s compact Eco Remote uses approximately 79.7% recycled plastic and is designed for easy control of all your connected devices.

All Your Energy-Saving Settings in One Place

With the flexible and configurable Eco Dashboard, energy saving settings can now be centrally managed. You can easily customize energy saving settings for your TV usage, viewing environment, and the content you are watching, all in one place.


  • TV System
    • TV System (Analog): M 
    • Tuner Channel Coverage (Analog): VHF: 2-13/UHF: 14-69/CATV: 1-135
    • TV System (Digital Terrestrial): ATSC 
    • Tuner Channel Coverage (Digital Terrestrial): VHF: 2-13/UHF: 14-69
    • TV System (Digital Cable): Clear QAM 
    • Tuner Channel Coverage (Digital Cable): CATV: 1-135
    • Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)
    • Color System: NTSC
    • Operating System: Google TV
    • On-board Storage (GB): 16GB
  • Display Features
    • Display type: LCD LED
  • Display Specs
    • Screen Size (inch, measured diagonally): 43" (42.5")
    • Screen Size for WEB(diagonal, cm, integer or 1st decimal): 108 cm
    • Backlight type: Direct LED
    • Display resolution (H x V, pixels): 3840 x 2160
    • Viewing Angle (Right/Left): 178(89/89) degree
    • Viewing Angle (Up/Down): 178(89/89) degree
    • Display Resolution: QFHD
    • Aspect Ratio: 16:9
  • Video Features
    • TRILUMINOS: Triluminos Pro
    • Features for PlayStation®5 Auto HDR Tone Mapping: Yes
    • Features for PlayStation®5 Auto Genre Picture Mode: Yes
    • Picture modes: Vivid, Standard, Cinema, Game, Graphics, Photo, Professional, Dolby Vision (Vivid/Bright/Dark/Game)
    • Auto Wide: Yes
    • Wide Mode: Full/Vertical Fit/Horizontal Fit/Original,Full/Vertical Fit/Horizontal Fit/Original
    • Video Processing: 4K X-Reality PRO
    • Motion enhancer: Motionflow XR 240 (Native 60Hz)
    • 24p True Cinema: Yes
    • Live Colour™ Technology: Yes
    • CineMotion/Film Mode/Cinema Drive: Yes
    • 4K Processor: 4K HDR Processor X1
    • HDR (High Dynamic Range) compatiblity: Yes(HDR10,HLG,Dolby Vision)
    • Panel Refresh Rate (Native Hertz): 60Hz
    • Dynamic Contrast Enhancer: Yes
  • Audio Specs
    • Channel: 2ch
    • Audio Power Output: 10W + 10W
    • Speaker Position: Down Firing
    • Bass/Treble/Balance: Balance
    • Speaker Type: Bass Reflex Speaker
    • Speaker Configuration: Full Range (Bass Reflex) x 2
    • Digital audio out (Optical) format: Two channel linear PCM: 48kHz 16bits, Dolby Audio
  • Audio Features
    • Speaker Type-2: X-Balanced Speaker
    • Clear Phase: Yes
    • S-Master: S-Master Digital Amplifier
    • Auto Surround: Yes
    • Dolby audio format support: Dolby Audio, Dolby Atmos
    • HDMI Audio Return Channel(ARC): Yes (eARC/ARC)
    • Auto Mute (on no signal): Yes
    • HDMI input Audio format: 7.1 channel linear PCM: 32/44.1/48/88.2/96/176.4/192kHz 16/20/24bits, Dolby Audio, Dolby Atmos
    • ARC output format: Two channel linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos
  • Network Features
    • Control Menu: Yes
    • ECO Dashboard: Yes
    • Apple AirPlay: Yes
    • Apple HomeKit: Yes
    • Wi-Fi Certified: Yes
    • Wi-Fi Standard: a/b/g/n/ac/ax
    • Wi-Fi Frequency: 2.4GHz/5GHz/6GHz
    • Wireless LAN: Integrated
  • Convenience Features
    • Optimization of HDMI input: Auto Picture Mode
    • Auto Low Latency Mode (ALLM): Yes (for HDMI1/2/3/4)
    • Features specified in HDMI2.1: eARC/ALLM
    • Built-in Mic switch: Yes (Center)
    • Electronic Program Guide (EPG): Yes
    • Built-in Mic: Yes
    • Text Input Language: ARA / ENG / FIN / FRA / GER / HEB / HIN / ITA / JPN / KOR / NOR / PER / POR / RUS / SPA / THA / VIE / zh_CN / zh_TW / zh_HK
    • Chromecast built-in: Yes
    • Application Store: Yes (Google Play Store)
    • BRAVIA Sync (including HDMI-CEC): Yes
    • i-Manual: Yes
    • Parental Control: Yes
    • Channel Block (with password): Analog & Digital
    • Show/Hide Channels: Yes(Digital&Analog)
    • On Screen Clock: Yes
    • Sleep Timer: Yes
    • On/Off Timer: Yes
    • USB drive format support: Yes (Supported File System: FAT16/FAT32/NTFS)
    • Auto Shut-off: Yes
  • Sensing Features
    • Sensor: Light
  • Energy Saving & Efficiency
    • Dynamic Backlight Control: Yes
    • Power Saving Mode / Back Light Off Mode: Yes
  • General Features
    • Smart TV: Google TV
    • Closed Captions (Analog): Yes
    • SONY PICTURES CORE: 5 credits/12 months
    • Demo Mode: Yes(e-POP only)
  • Accessibility Features
    • Audio Description: Yes
    • Closed Captions (Digital): Closed Caption
    • Text Magnification: Yes
    • Accessibility Shortcut: Yes
    • Voice Search: Yes
    • Accessible Initial setup with TalkBack: Yes
    • TalkBack: Yes
    • Switch Access: Yes
  • Customizing Capability
    • RS-232C Control: Yes
  • Design Features
    • Stand Position: 1way position (Outside)
    • Stand Color: Black
    • Bezel Design: Flush Surface
    • Cable Management: Yes
    • Frame color: Black
    • Stand Design: Slim Blade stand
  • Inputs and Outputs
    • HDMI Signal: 4096x2160p(24,60Hz), 3840x2160p(24,30,60Hz), 1080p(24,30,60Hz), 1080i(60Hz), 720p(24,30,60Hz), 480p, 480i
    • HDCP: HDCP2.3(for HDMI1/2/3/4)
    • Bluetooth profile support: Version 5.3,HID/HOGP/SPP/A2DP/AVRCP
    • 4K 60P High-Quality formats: HDMI IN1, IN2, IN3, IN4 ports for 4K(up to 18Gbps) signal
    • AC Power Input: C8 INLET(REAR)
    • RF (Terrestrial/Cable) Connection Input(s): 1(Side)
    • HDMI inputs total: 4(4Side)
    • Digital Audio Output(s): 1(Side)
    • USB ports: 2(Side)
    • Ethernet inputs: 1(Side)
    • RS-232C Input(s): 1(Side) * Only for the United States/Canada/Mexico/Dominican Republic models.
    • HDMI PC Input Format: 640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1152x864(67.5kHz,75Hz), 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz), 3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)
  • Power
    • Power Requirements (voltage): AC 120V for UL cUL AC 110-240V for other
    • Power Requirements (frequency): 60Hz for UL cUL 50/60Hz for other
    • Rated Power Consumption: 103 W
    • Power Consumption (Standby Mode): 0.5 W
  • Regulation and Standard Compliance
    • VESA® Hole Spacing Compatible: Yes
    • VESA® Hole Pitch(W x H): 200 x 200 mm
  • Measurements (Approx.)
    • Dimension of TV without Stand (W x H x D):  38 x 22-1/4 x 2-3/4”
    • TV with Stand (Standard position) (W x H x D): 38 x 24-7/8 x 10-1/2”
    • Dimension of Package Carton (W x H x D): 42-1/4 x 27-3/8 x 5-5/8”
    • Stand width (Standard position): 28-1/4”
    • AC Cable Length: 63”
  • Weights (Approx.)
    • Weight of TV without Stand: 21.9 lb
    • TV with Stand (Standard position): 22.3 lb

What's In The Box

  • K43S30 BRAVIA 3 43" 4K LED Smart TV (2024)
  • Voice Remote Control
  • AC Power Cord
  • Tabletop Stand
  • Manual

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