LG vs Samsung vs Sony TVs: Best TVs of 2025

The Sony XR65A95L is a standout among today’s premium OLED TVs, delivering truly exceptional performance in every category that matters to discerning viewers. Whether you're watching blockbuster movies, streaming the latest high-dynamic-range content, or enjoying high-speed gaming, the XR65A95L sets a new benchmark for picture quality.

At the heart of this 65-inch OLED TV is Sony’s Cognitive Processor XR, a powerful engine that goes beyond traditional image processing by simulating how the human brain perceives contrast, color, and clarity. This means more natural, lifelike images with dazzling detail and depth. The XR65A95L also uses a QD-OLED (Quantum Dot OLED) panel, which pushes brightness and color volume well beyond what typical OLED panels can achieve. Expect brilliant highlights, pure blacks, and color accuracy that brings even the most subtle scenes to life — all without the color banding or blooming you might see in other displays.

For viewers who demand the best, the XR65A95L is not just about pretty pictures. It’s a top performer across genres — from nature documentaries with rich greens and blues, to dark thrillers that demand deep shadow detail, to vibrant sports broadcasts where motion clarity is critical. Sony’s XR OLED Motion and 4K XR Upscaling ensure content always looks crisp and fluid, no matter the source. Oh, and the 55” and 77” A95L models look just as good!

Where the XR65A95L also pulls ahead of the OLED competition is in its audio. Most OLEDs rely on separate, sometimes underwhelming speaker systems, but Sony integrates its unique Acoustic Surface Audio+ technology. Instead of traditional speakers, the screen itself vibrates to produce sound directly from the panel. This creates a more immersive experience where dialogue, effects, and music feel better aligned with the picture. Bass performance is strong for a TV this thin, and support for Dolby Atmos adds a rich, dimensional quality to everything you hear.

If you’ve been seeking the very best OLED TV on the market — one that combines elite picture quality, advanced processing, and class-leading audio — the Sony XR65A95L is a clear choice. It’s a home theater centerpiece built for viewers who won’t settle for anything less than spectacular, and it delivers an experience that’s as thrilling as it is refined.

Pros:

• Excellent picture quality
• TV speakers are better than others
• Great for gamers
• Google TV platform

Cons:

• Higher price point
• No HDR10+ support
• Limited HDMI 2.1 ports

We have patiently awaited LG’s latest OLED model, and it has finally arrived! Boy, it does not disappoint! The OLED65G5 is a flagship 65-inch OLED TV designed for those who want nothing less than the absolute best in picture quality. With a blend of cutting-edge display technology, an ultra-thin design, and a performance profile built for both movie lovers and tech-savvy home theater fans, the G5 stands proudly at the top of LG’s elite OLED lineup. It’s a beautiful set, and it grabbed our “Best Overall TV” accolade quite quickly this year.

Central to the G5 is LG’s OLED evo panel, now powered by the α11 AI Processor, delivering richer colors, better detail, and sharper contrast than ever before. OLED, by nature, offers perfect black levels—each pixel turns off completely when displaying black—so dark scenes are truly pitch-black with no light bleed or grayish haze. What sets the G5 apart is just how well it handles brightness too, thanks to LG's latest refinements in panel and processor performance. The result? A screen that is just as comfortable in bright rooms as it is in dark ones—that’s a new thing for OLED TVs.

Color accuracy is exceptional, with deep, cinematic tones and vibrant highlights that remain natural and balanced. Whether you're watching HDR content in Dolby Vision, HDR10, or streaming a show in 4K, the picture looks lifelike and sharp. Motion handling is top-tier as well—fast-moving scenes in action films or live sports look buttery smooth thanks to the 120Hz refresh rate and LG’s excellent motion processing.

For gamers, the G5 doesn’t just impress—it leads. With four HDMI 2.1 ports, 4K at 120Hz, VRR, ALLM, and NVIDIA G-SYNC and AMD FreeSync Premium compatibility, it's a perfect match for PlayStation 5, Xbox Series X, or high-end PCs.

Design-wise, the OLED65G5 is built to be wall-mounted with an incredibly slim profile that hugs the wall almost like a picture frame. It’s sleek, modern, and designed to disappear into your space while commanding attention when it's on. The wall bracket is thoughtfully included with the TV.

If you’re looking for a larger (or smaller) size, the G5-series is available in 55”, 77”, 83”, and 97” sizes. 

The OLED65G5 is for anyone who wants the finest picture quality available today, with the performance and design to match. It’s more than just a TV—it’s a reference display for your living room or dedicated theater.

Pros:

• Best-in-class picture quality
• Bright display
• Hugs tight against the wall
• Great for movie enthusiasts and gamers

Cons:

• Higher price point
• Designed to be wall mounted (stand sold separately)
• Built in audio is weak

The K65XR90 from Sony is an excellent choice for anyone seeking a powerful, visually stunning QLED TV that doesn’t compromise on performance. Whether you're watching blockbuster movies, high-octane sports, or fast-paced action games, this 65-inch Mini-LED TV delivers breathtaking visuals with vibrant color, rich contrast, and exceptional brightness — all in a sleek, modern design. No wonder this TV snagged our “Best QLED TV” title, huh?

The reason behind the XR90’s visual excellence is Sony’s Cognitive Processor XR, which analyzes and optimizes picture elements in a way that mimics how our brains focus in real life (pretty neat, wouldn’t you say?). This allows the TV to bring out natural depth, realistic textures, and pinpoint clarity, even in fast-moving scenes or dimly lit environments.

The K65XR90 combines two advanced technologies that set it apart from other LED TVs: Mini-LED backlighting and Quantum Dot color technology. Mini-LEDs are significantly smaller than traditional LED backlights, which allows for thousands of individual lighting zones behind the screen. This results in superior local dimming, tighter control over light and dark areas, and much higher peak brightness — ideal for HDR content and daylight viewing (a marriage unheard of in recent times). Meanwhile, Quantum Dot technology enhances color accuracy and richness by using a layer of nanocrystals that emit pure, vibrant colors when illuminated. The result is a display capable of delivering deep blacks and dazzling highlights side by side without losing detail. All of this tech goes into their 75” and 85” sets, too.

For those who prioritize brightness and contrast, the K65XR90 is a smart pick. It performs exceptionally well in both bright rooms and dark home theater settings. The screen handles glare effectively and retains shadow detail in complex scenes, making it perfect for movies, streaming, and live sports. Gamers will also appreciate HDMI 2.1 features like 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), ensuring ultra-responsive gameplay with minimal lag. Maybe those Call of Duty stats will improve with a better TV?

Sony’s XR Triluminos Pro engine expands color reproduction for a wider, more lifelike palette, and HDR support includes Dolby Vision, HDR10, and HLG, ensuring the best possible version of your favorite content.

Sony’s K65XR90 is a refined, future-ready QLED TV that offers the perfect blend of precision lighting, powerful processing, and immersive color. It’s ideal for anyone seeking top-notch brightness, nuanced contrast, and true-to-life picture quality — all without stepping into the highest price tier. For its performance and versatility, it stands tall among the best QLED TVs available today.

Pros:

• Excellent picture quality
• Great contrast and brightness
• Gamer-friendly performance

Cons:

• Narrower viewing angles
• Limited HDMI 2.1 ports
• Built-in audio could be better

If you’re a gamer (casual or more), TV technology hasn’t gotten so darned good for your favorite pastime. LG recently introduced a fantastic option if you’re in the market for a new monitor/TV: The OLED42C5. This LG is a compact display that delivers an elite gaming experience, proving that big performance can come in a smaller package. Designed with gamers in mind — whether you're on a next-gen console or a high-powered gaming PC — the OLED42C5 combines lightning-fast response times, vivid visuals, and advanced features that make every session more immersive. And it comes in a TON of different sizes, too: 48”, 55”, 65”, 77”, 83”! Maybe you can see why this TV was voted as “Best TV for Gaming”?

The secret behind the performance of the C5 is LG’s OLED evo technology, which produces brilliant picture quality with self-lit pixels. Each pixel turns on and off independently, resulting in perfect blacks, infinite contrast, and vibrant colors that make in-game environments come alive. Whether you’re exploring moody, shadow-filled landscapes or neon-lit futuristic cities, the picture clarity and depth are jaw-dropping.

For console gamers, this TV is ready for anything. It supports 4K at 120Hz across all four HDMI 2.1 ports, so you can take full advantage of the high frame rates and visual fidelity offered by the PlayStation 5 and Xbox Series X. Features like Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and Dolby Vision Gaming ensure smooth, responsive gameplay without tearing or lag — all optimized automatically when a console is connected. You also get G-SYNC and FreeSync Premium support, making it a solid choice for gamers who value flexibility and precision.

PC gamers will especially love the OLED42C5. Its compact 42” size makes it perfect for desk setups or multi-monitor rigs, while its 144Hz refresh rate support offers an edge in fast-paced competitive gaming. Input lag is impressively low, and the instantaneous pixel response means motion blur is virtually non-existent — ideal for shooters, racing games, or esports.

Beyond raw performance, the C5 includes LG’s Game Optimizer menu, giving you real-time access to adjust visuals, latency, and audio based on your game genre or personal preference. It’s intuitive, fast, and genuinely useful for tailoring the experience on the fly.

With support for HDR10, HLG, and Dolby Vision, plus wide color gamut and OLED’s trademark contrast, this TV doesn’t just perform — it looks amazing doing it. Whether you're gaming in a dim room or a well-lit office, the picture remains punchy and immersive.

LG’s OLED42C5 is the perfect fusion of compact size and uncompromising performance. It’s the go-to OLED gaming display for players who want speed, clarity, and next-gen features without needing a giant screen. Let’s not forget, however, that it would make a killer display for streaming your favorite HBO series or bingeing Netflix’s latest craze, too.

Pros:

• Excellent picture quality
• Perfect for console and PC gamers
• Compact size for placement on desks
• HDMI 2.1 on all ports

Cons:

• Not as bright as LG’s G5-series
• Audio is a bit thin
• Can have reflections in bright rooms

To you folks who have long-awaited a solid offering for your well-lit room: it’s time to celebrate! Samsung’s QN65S95F is a stunning 65” OLED TV designed for those who want top-tier picture quality without worrying about ambient lighting conditions. With its bold combination of Samsung's latest OLED technology and a matte, anti-reflective screen, this television stands out as one of the best options for bright and naturally lit living rooms. Naturally, it snagged our “Best TV for Bright Rooms” title.

What sets the S95F apart is its QD-OLED panel, which combines the perfect blacks of traditional OLED with the vibrant color reproduction of Quantum Dot technology. This means you get incredible contrast — where dark shadows remain inky and light areas burst with color — all without losing brightness. Samsung has further boosted the panel's luminance capabilities, so highlights in HDR content truly pop (think stars twinkling in a pitch black sky or even fireworks), even when you have sunlight pouring in through the windows.

Perhaps the most important feature for bright rooms is the OLED Glare-Free coating. Unlike most OLEDs with glossy, mirror-like finishes, the S95F’s matte screen diffuses reflections, so you're not distracted by glare from lamps, windows, or overhead lights. This thoughtful design change makes watching during the daytime or in open living areas a seamless, comfortable experience. And it doesn’t matter the size: the 55”, 77”, 83” all have the same screen coating!

Performance-wise, the Neural Quantum Processor 4K intelligently optimizes each frame in real-time, upscaling lower-resolution content and enhancing details in shadows and highlights. Colors are vivid but balanced, skin tones are natural, and textures look crisp and nuanced — whether you’re watching movies, sports, or your favorite streaming service.

Gamers are also in for a treat. The S95F is packed with HDMI 2.1 ports, 4K at 144Hz support, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) — all essential for buttery-smooth, ultra-responsive gameplay. Input lag is incredibly low, making this set as capable for competitive gaming as it is for cinematic immersion.

Smart features are delivered via Tizen OS, Samsung’s robust platform that gives you access to all major streaming apps, voice assistants, and even Ambient Mode for displaying art or information when the TV isn’t in use (much like you would have noticed with the QN65QN80F set, which took our “Best Mid-Range 4K TV” crown).

The QN65S95F from Samsung is a powerful, premium OLED television built not just for home theater purists, but also for households that want high performance in everyday, well-lit settings. It delivers everything you’d expect from a top-end OLED — stunning visuals, intelligent features, and elite gaming — and does it all without the usual reflection woes. Huzzah!

Pros:

• Excellent picture quality
• Matte finish diffuses glare and reflection
• Great brightness
• Full HDMI 2.1 support
• Great for gamers

Cons:

• Heftier price point
• One Connect box contains connections
• No Dolby Vision support
• Matte finish can lift black levels slightly

If you’re in the market for a TV that all but disappears when not in use, you must check out Samsung’s QN65LS03FW, part of Samsung’s beloved “The Frame” series, is a TV that goes beyond entertainment — it becomes a work of art. Designed for people who care as much about how their home looks as they do about what’s on TV, The Frame blends beautifully into your space and elevates both your décor and your viewing experience. It was no-brainer to hand this Samsung set our “Best-Looking 4K TV” for this model year!

When the QN65LS03FW is on, it delivers a stunning 4K QLED picture with rich colors, sharp detail, and excellent contrast. Samsung’s Quantum Dot technology ensures that everything from vivid landscapes to subtle facial tones comes through with incredible clarity and lifelike color. It supports key features like HDR10+ for dynamic brightness and shadow detail, so whether you’re watching a film, sports, or streaming your favorite series, the picture quality is consistently engaging and vibrant.

But what truly sets this TV apart is what it does when it's off. Instead of going dark like a regular TV, The Frame enters Art Mode. This feature turns your screen into a digital canvas, displaying classic masterpieces, modern photography, or even your own uploaded images. You can choose from a vast collection of art through Samsung’s Art Store, or personalize your wall with family portraits or travel photos. With its matte anti-reflective finish, the screen looks surprisingly close to real artwork — no glare, no distracting shine, just a natural-looking display that blends into your home like a framed painting. We’ve used quite a few of these in recent years in our showrooms, and folks always love to see the TV transition from your normal TV experience to a piece of art. It’s truly something to behold.

The customizable bezels add even more elegance. You can change the color and style of the frame to match your room, giving the TV a true picture-frame appearance. It mounts nearly flush to the wall with Samsung’s Slim Fit Wall Mount, and thanks to the One Connect Box, only a single thin cable runs to the TV, keeping your setup clean and uncluttered. If you’re not familiar with Samsung’s One Connect Box, it’s a separate box that accepts all of the inputs and outputs that you would normally see on the rear of a TV.

While the QN65LS03FW is the popular 65” size, it’s also available in a larger 75” and 85” version — perfect for those who want even more screen presence while maintaining the artistic appeal.

The Samsung QN65LS03FW is more than just a TV. It’s a lifestyle piece that lets you enjoy beautiful visuals both during and after your favorite shows. It performs like a modern 4K television but transforms your space like no other, making it a perfect blend of technology and design. It’s absolutely perfect for those scenarios where a TV needs to be invisible.

Pros:

• Great picture quality
• Doubles as a work of art
• Matte finish defeats glare
• Sits tight against the wall
• Customizable bezels

Cons:

• Not ideal for dark room viewing
• No Dolby Vision support
• Not as bright as other Samsungs
• Bezel and stand sold separately

Samsung’s QN65QN80F is a standout mid-range 65-inch 4K television that blends premium display technology with practical affordability — making it one of the smartest buys for anyone looking to upgrade their home entertainment setup this year. While it doesn’t carry the price tag of Samsung’s flagship models, it brings a stunning amount of performance and versatility to the table, making it a solid offering. We were quick to bestow our “Best Mid-Range 65” 4K TV” award to this fantastic set!

Samsung’s Neo QLED display technology uses Mini LED backlighting to deliver more precise lighting control and deeper contrast than traditional LED TVs. So what does that mean to us viewers? It means that blacks look darker, highlights pop with more intensity, and overall picture clarity is enhanced. Whether you're watching dark movie scenes or bright and vivid sports content in a well-lit room, the QN80F handles it with confidence. Its wide viewing angles and excellent peak brightness make it a solid performer in virtually any lighting environment.

The Quantum Processor 4K ensures that everything you watch — from native 4K content to older HD shows — looks its best. It upscales lower-resolution material with crisp detail, reduces noise, and sharpens image textures in real time. Color reproduction is vibrant yet natural, thanks to Quantum Dot technology, making everything from nature documentaries to video games look immersive and lifelike.

Speaking of gaming, the QN65QN80F is built with gamers in mind. It supports 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) through its HDMI 2.1 ports, offering smooth, responsive gameplay with minimal input lag. Whether you're on a PlayStation 5, Xbox Series X, or a gaming PC, this TV gives you the tools for a better experience — without needing to jump into premium pricing territory.

Smart features are robust as well, with Samsung’s Tizen OS offering a slick, easy-to-navigate interface. You’ll have instant access to popular streaming apps, voice assistants, and even ambient modes that blend the TV into your space when not in use. Pretty cool, huh?

All of this is wrapped in a sleek, modern design that fits beautifully in any room (there are also 55”, 75”, 85”, and a staggering 100” sizing available, too). The Samsung QN65QN80F is a mid-range model that delivers premium-level performance where it counts — in picture, speed, and user experience. If you're looking for a reliable, future-ready TV with high-end features and a reasonable price, this is one to seriously consider.

Pros:

• Great picture quality
• Mini LED backlighting
• Full HDMI 2.1 support
• Strong upscaling capability
• Excellent for gaming

Cons:

• No Dolby Vision support
• Some blooming can occur on darker scenes

Look for a budget-friendly TV that still looks really sharp? The Sony K65XR50 is a compelling 65-inch 4K TV that strikes a thoughtful balance between performance and value — making it a great choice for movie lovers and gamers who want premium features without stretching their budget. With many of the high-end technologies found in Sony’s top-tier models, the XR50 brings excellent picture quality, smart functionality, and next-gen gaming capabilities to a broader audience. The XR50-series offers such great value that it clinched our “Best Budget 65” 4K TV” designation.

The mastermind that makes this such a compelling TV is Sony’s Cognitive Processor XR, which elevates how images are displayed on screen. Rather than simply boosting contrast or sharpening edges, this chip is smart enough to know how people see and hear in real life, then adjusts the image accordingly. So what’s the result? More natural skin tones, dynamic lighting, and realistic textures. Whether you're watching the latest action-packed blockbuster, colorful animations, or bingeing the latest Netflix series, the XR50 delivers a rich, well-balanced picture that far exceeds typical mid-range expectations.

The Full Array LED backlighting further enhances picture quality by distributing light evenly across the screen. This creates deeper blacks and more controlled highlights, avoiding the washed-out look that some budget TVs struggle with. Paired with Sony’s XR Triluminos Pro technology, the TV renders a wide color palette with excellent precision, bringing everything from lush landscapes to fiery explosions to life with immersive detail.

For gamers, the K65XR50 is a smart pick. It supports HDMI 2.1 features like 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). These ensure smooth, responsive gameplay whether you're using a PlayStation 5, Xbox Series X, or a gaming PC. With minimal input lag and fluid motion, you get the competitive edge and visual fidelity needed for modern titles, especially with genres like first-person shooters and RPGS.

On the smart side, the XR50 runs on Google TV, offering an intuitive interface and quick access to all your favorite streaming apps, personalized recommendations, and voice control via Google Assistant. It also works with Alexa and Apple AirPlay, making it easy to integrate into any smart home ecosystem.

Is 65” not the right size for your space? You should then know that the series is also available in 55”, 75”, 85”, and 98” sizes.

We believe that the K65XR50 brings high-end performance features into a great price point. It’s an excellent value for anyone looking to upgrade their viewing experience without compromise, offering a premium picture without the premium price tag. 

Pros:

• Great picture quality
• Excellent value for the performance
• Up to HDMI 2.1 support

Cons:

• Narrower viewing angles
• Dolby Vision does not work for gaming
• Only two HDMI 2.1 ports