Sony 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR (XR55A90J)

Model: XR55A90J UPC: 027242921962 Item: 176127

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Regular Price: $2,999.99

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754 Route 309 (Bethlehem Pike) Montgomeryville, PA 18936
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(215) 368-8343
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38 Greenfield Avenue, Ardmore, PA 19003
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(610) 649-7002
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Redefining OLED with Ultimate Brightness

Introducing Sony's best-ever OLED TV, with awe-inspiring contrast and the brightest-ever OLED picture. The BRAVIA XR™ A90J OLED TV, powered by the all-new Cognitive Processor XR™, features next-generation technologies that redefine the viewing experience. Engineered for beauty inside and out, the A90J brings a premium, minimalist-inspired design that fits even the most sophisticated of aesthetics.

Introducing the world’s first TVs with cognitive intelligence

Feel the beauty of the Sony BRAVIA XR™ A90J OLED’s display with incredible picture quality and ultimate brightness, powered by Sony's all-new Cognitive Processor XR™. Revolutionary TV processing technology delivers intense contrast with pure blacks, high peak brightness, and natural colors.  Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Billions of accurate colors and precise textures

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR TRILUMINOS™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye.

Feel immersive realism with Sony's brightest-ever OLED picture

Drastically transform the look and feel of your favorite content with enhanced contrast and Sony's brightest-ever OLED picture. XR OLED Contrast Pro technology, powered by the Cognitive Processor XR™, analyzes and enhances the picture in the same way the human eye focuses for immersive depth and realism resulting in ultra-detailed shadows and crisp, clean peak highlights – no more details overwhelmed by shadow or lost in blown-out highlights.

The entertainment you love. With help from Google

See 700,000+ movies and TV episodes all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy – just ask Google. Just say “Hey Google, find action movies” or “Hey Google, show me sci-fi adventure TV shows” to search across your favorite apps.

Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™

With BRAVIA CORE™, enjoy the latest Sony Picture Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included BRAVIA CORE credits to choose from hundreds of latest release movies to redeem. In addition, you are subscribed to an amazing selection of movies to stream anytime and as many times as you like. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near-lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.

Intelligent motion processing for fast-moving, blur-free scene

Watching sports and action-packed movies just got a whole lot better. The Cognitive Processor XR™ with XR Motion Clarity™ cross-analyzes and precisely controls the action in every scene to ensure picture quality stays smooth, bright, and clear with no blur.

Bring back lost texture and detail, the intelligent way

Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Powered by the Cognitive Processor XR™, XR 4K Upscaling accesses a vast amount of data, intelligently recreating lost textures and detail for a real-world picture. See the life-like features in people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

Turn anything you watch into a truly immersive sound experience

With Acoustic Surface Audio+, the screen is the speaker. This advanced screen-speaker technology microscopically vibrates the TV panel to produce sound from the entire screen which creates acoustics that is perfectly in sync with the picture. With sound and picture in perfect harmony, you'll hear a more realistic sound and exceptionally clear dialog. Built-in subwoofers provide powerful bass for immersive cinematic sound.

Enjoy immersive and engaging cinematic content as the creator intended

High Dynamic Range (HDR) picture is the way TV was always meant to be watched. Ultra-high resolution and HDR video content combine to bring dazzling detail, color, and contrast to everything you watch while keeping a far wider range of brightness. Dolby Vision™ brings scenes to life with striking highlights, deeper blacks, and vibrant colors. IMAX Enhanced™ content brings the immersive entertainment experience into the home and is digitally remastered to provide sharper images and more powerful sound—just as the creator intended. Netflix Calibrated Mode was specially developed to enjoy Netflix's original content and reproduce picture quality as brilliant as the studio evaluation monitor, faithfully reproducing the creator's intent and vision. Whichever format, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.

Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Try saying “Hey Google, turn on the TV” or ask Google to find you a specific title, search by genre, and get personalized recommendations on what to watch by saying “Hey Google, what should I watch?” Even get answers on screen like sports scores and weather, and control your smart home devices, see security cameras, and more. Just say “Hey Google” to get started.

All your favorite streaming apps in one place

Sony Google TVs give you access to all your favorite streaming apps in one place. Including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more. Get access to all your favorite movies and TV shows in a simple, easy-to-navigate interface and use Google Assistant to quickly find new content to watch.

Works with AirPlay 2

With Apple AirPlay 2, you can share pictures, videos, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

Beautifully designed to complement your unique viewing experience

Sony's minimalist One Slate design with seamless edge bezel elegantly embraces the screen in a single pane of glass that keeps you focused on the big picture. The premium 2-way multi-position stand gives you the flexibility of a low-profile immersive setting that focuses you on the picture or a raised setting for ideal positioning of your soundbar. Integrated cable management keeps wires neatly hidden, so your furniture stays free of clutter and looks great from all sides.




  • Accessibility
    • Accessibility Shortcut: Yes
    • Audio Description (Audio key): Yes
    • Closed Caption: Closed Caption
    • Screen Reader: Yes
    • Text Magnification: Yes
    • Voice Search: Yes
  • Accessories
    • Optional accessories: Wallmount Bracket (SU-WL855 [Refer to Country/Area Handling Chart]). Depends on country selection
  • Built-in Tuner
    • CI+: -
    • Number of Tuners (Sat): -
    • Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)
    • TV System (Analog): M
    • TV System (Digital Cable): Clear QAM
    • TV System (Digital Sat): -
    • TV System (Digital Terrestrial): ATSC/ATSC 3.0(NEXTGEN TV)
    • Tuner Channel Coverage (Analog): VHF: 2-13/UHF: 14-69/CATV: 1-135
    • Tuner Channel Coverage (Digital Cable): CATV: 1-135
    • Tuner Channel Coverage (Digital Terrestrial): VHF: 2–13/UHF: 14–69 (14–36 for ATSC 3.0)
  • Connectivity
    • Audio Output(s): -
    • Auto Low Latency Mode (ALLM): Yes (for HDMI™3/4)
    • Bluetooth profile support: version 4.2; HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
    • Component Video (Y/Pb/Pr) Input(s): No
    • Composite Video Input(s): Hybrid with S-Center Speaker Input x1 (Side, Mini jack)
    • Digital Audio Output(s): 1 (Bottom)
    • Ethernet inputs: 1 (bottom)
    • Features specified in HDMI2.1: 4K120/eARC/VRR/ALLM
    • HDCP: HDCP 2.3 (for HDMI™ 1/2/3/4)
    • HDMI Audio Return Channel (ARC): Yes (eARC/ARC)
    • HDMI inputs total: 4 (1 Side, 3 Bottom)
    • HDMI-CEC: Yes
    • Headphone Output(s): 1 (side)
    • IF (satellite) input(s): No
    • RF (Terrestrial/Cable) Connection Input(s): 1 (bottom)
    • RS-232C Input(s): 1 (bottom)
    • Subwoofer Output(s): -
    • USB HDD Recording: No
    • USB drive format support: FAT16/FAT32/exFAT/NTFS
    • USB playback codecs: MPEG1: MPEG1/MPEG2PS: MPEG2/MPEG2TS (HDV, AVCHD): MPEG2, AVC/MP4 (XAVC S): AVC, MPEG4, HEVC/AVI: Xvid, MotionJpeg/ASF (WMV): VC1/MOV: AVC, MPEG4, MotionJpeg/MKV: Xvid, AVC, MPEG4, VP8. HEVC/WEBM: VP8/3GPP: MPEG4, AVC/MP3/ASF (WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG; WEBM: VP9/AC4/ogg/AAC/ARW (Screen nail only)
    • USB ports: 2 (side), 1 (bottom)
    • Variable Refresh Rate (VRR): Yes (for HDMI™3/4)
    • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac
  • Design
    • BEZEL COLOR: Titanium Black
    • BEZEL DESIGN: Seamless Edge
    • REMOTE CONTROL: Premium Backlit Remote
    • STAND COLOR: Titanium Black
    • STAND POSITION: Two-way position (Standard position/Soundbar position)
    • Stand design: Aluminum Edge Stand
  • Dimensions and Weight
    • Screen Size (inch, measured diagonally): 55" (54.6")
    • Dimensions of TV without Stand (W x H x D): 48.15" x 27.91" x 1.61"
    • Dimensions of TV with Stand (Standard Position) (W x H x D): 50.47" x 27.91" x 12.48"
    • Dimensions of TV with Stand (Soundbar Position) (W x H x D): 48.15" x 30.55" x 12.48"
    • Stand Width (Standard Position): 50.47"
    • Stand Width (Soundbar Position): 45.28"
    • VESA® Hole Pitch (W x H): 11.81" x 11.81"
    • Weight of TV without Stand: 41 lb
  • Model year: 2021
  • Picture (Panel)
    • Backlight dimming type: -
    • Backlight type: -
    • Display resolution (H x V, pixels): 3840 x 2160
    • Display type: OLED
    • Viewing Angle (X-Wide Angle): -
  • Picture (processing)
    • Clarity enhancement: XR 4K Upscaling Dual database processing XR Super Resolution
    • Color enhancement: XR Triluminos Pro™ XR Smoothing Live Color™ Technology
    • Contrast enhancement: OLED XR Contrast Pro XR HDR Remaster Dynamic Contrast Enhancer Pixel Contrast Booster
    • HDR (High Dynamic Range) compatibility: Yes (HDR10, HLG, Dolby Vision)
    • Motion enhancer (Native Hz): XR Motion Clarity, Auto mode
    • Picture modes: Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
    • Picture processor: Cognitive Processor XR
    • SENSOR: Light/Color
    • Video signal support: HDMI™ signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60, 120 Hz), 1080p (30, 60, 120 Hz), 1080/24p, 1080i (60 Hz), 720p (30, 60 Hz), 720/24p, 480p
  • Power and Energy saving
    • Annual Energy Consumption*: 228 kWh per year
    • Dynamic Backlight Control: Yes
    • Dynamic Backlight Control: Yes
    • Mercury content (mg): 0.0 oz
    • Power Consumption (On Mode) for Energy Star: -
    • Power Consumption (Standby Mode) for Energy Star: -
    • Power Consumption (in Standby): 0.5 W
    • Power Requirements (voltage/frequency): 60 Hz for UL cUL 50/60 Hz for other AC 120 V for UL cUL AC 110-240 V for other
    • Power Saving Mode/Back Light Off Mode: Yes
    • Presence of lead: -
    • Screen Size (inch, measured diagonally): 65" (64.5")
  • Software
    • Application Store: Yes (Google Play Store)
    • Auto Calibration with CalMAN®: Yes
    • Closed Captions (Analog/Digital): (Analog) Closed Caption (Digital)Closed Caption
    • Electronic Program Guide (EPG): Yes
    • Internet Browser: Vewd (not pre-installed)
    • On-board Storage (GB): 16 GB
    • On/Off Timer: Yes
    • Operating System: Android™
    • Sleep Timer: Yes
    • Teletext: No
    • Voice Search: Yes
    • Voice Search: (Voice Search) Yes/(Built-in Mic) Yes
  • Sound (Processing)
    • ACOUSTIC AUTO CALIBRATION: Room & User Position Compensation
    • DTS audio format support: DTS Digital Surround
    • Dolby audio format support: Dolby™ Audio, Dolby™ Atmos
    • FM Radio: No
    • Simulated surround sound: 3D Surround Upscaling
    • Sound modes: Standard, Dialog, Theater, Music, Sports, Dolby Audio
    • Sound processing: No
    • VOICE ZOOM: Voice Zoom 2
  • Sound (Speakers and Amplifier)
    • Audio Power Output: 20 W + 20 W + 10 W + 10 W
    • Speaker Configuration: Actuator x2, Subwoofer x2
    • Speaker Type: Acoustic Surface Audio+


What's in the Box

What's in the Box

  • Table-top stand
  • AC power cord
  • Voice remote control with batteries
  • Quick setup guide
  • Operating instructions




Customer Reviews for Sony 55" Class BRAVIA XR OLED 4K Ultra HD Smart Google TV with Dolby Vision HDR (XR55A90J)

4.9 / 5.0
27 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Rated 5 out of 5
The best TV I have ever owned!
A++++++ product.
I am not a tech freak. I normally wouldn't spend this much for a TV, but my job gave me a service award (25 years). And, due to the current shortage with other brands, I walked out of the store with a 55 inch master series XR. Now after using it daily and finally hooking up the PS5! I would have never known what I would be missing. Awesome combo!
July 18, 2021
Originally posted at
Rated 5 out of 5
Worth It
This TV has anything you could ask for entertainment. Picture Quality - 10/10. Sound - 9/10. Processor - 10/10. Quality - 9/10.
July 4, 2021
Originally posted at
Rated 5 out of 5
Love it!
Great, great picture especially from 4K discs and the apps that stream in 4k. The sound is pretty special too and it only comes from inside the tv screen itself. I don't need a sound bar. We can hear sounds/voices that are coming from objects and people not actually in the picture. Still getting used to all the features and settings.
June 24, 2021
Originally posted at
Rated 5 out of 5
Amazing Overall TV!
I had never tried an OLED TV before until I was able to pick this on up. This TV has the best picture quality I have ever seen. Colors a very vibrant and the true black is amazing and I can tell a big difference from other HD TV's. It was very easy to get started right out of the box. I was able to set up the google TV right from my phone and it was very quick. Now I have all of my streaming apps ready to go. The speakers on this TV are absolutely amazing. Great audio and sound. I don't even use my sound bar anymore. Now let me talk about the remote. The remote is super cool to me. Everytime you pick it up the buttons illuminate and make using it in a darker room very easy to use. The remote also has a mic so you can talk/speak to search. It makes searching for things a lot easier and faster. Some folks might be wondering if it's a good gaming TV. YES! I'm not a professional gamer, just your average Joe at home console gamer. My other TV's do not recognize the name of my newer console but this TV does. The picture quality while gaming is phenomenal and I was blown away. I can't play my console on any other TV because this TV is that good. All in all this TV has went above and beyond my expectations and would definitely recommend this to anyone. I am very pleased with this TV and give it a 10 out of 10 for picture, quality, sound, and features. Very well put together smart TV.
This review was collected as part of a promotion
June 22, 2021
Originally posted at
Rated 4 out of 5
I love the visuals
I really like the display on this TV. It's everything I wanted. My only issue is that I tend to lose my internet connection too often. I also don't like how depending on the input you're on, you have limited options for the picture settings to choose from.
June 21, 2021
Originally posted at
Rated 5 out of 5
Stunning picture quality!
This is my first time having an OLED tv it uses Google TV OS which is new to me. The screen is crystal clear and bright with a beautiful picture, good viewing angles and the sound was pretty good on this tv. While gaming I noticed the difference in the colors, shaded areas and how much smoother my gaming was compared to my older tv. Dolby Vision showcased all the rich colors and pure blacks, sharpness, depth and incredible contrasts, i felt so immersed the picture was so lifelike. I love Dolby Vision, the picture quality is unbelievable after watching movies on this tv I’m not sure if I’ll need to go to theaters. The remote felt good in my hand, it’s backlit which is nice and the button placement is good. I do wish it had a sleep/timer button on the remote for quick access, but you can find that in the settings. They also included some free movies and a trial of their Bravia Core which I wasn’t expecting but an added bonus. I just wish I didn’t have to agree to all on the policy agreement, but this is by far the best tv I’ve owned.
This review was collected as part of a promotion
June 17, 2021
Originally posted at
Rated 5 out of 5
A90J Bravia XR OLED 4K - Great Picture and Clarity
This OLED 4K TV was a big upgrade to my previous 55 inches LED TV. The picture is super crisp. I use this to watch OTA TV using our rooftop antenna and on our TiVo suited for OTA. I loved the GraceNote TV guide that allows you to see in the future and shows more information on the screen as a summary. I was able to connect to my Google Home mini in the kitchen so that I can stream the vocals while cooking or washing dishes while the TV is in use in the living room.

I like the tactical feel of the remote. I'm not liking much of the app buttons on the remote because I feel if apps are changing constantly then it should be more dynamic. Maybe having it called App 1/2/3/4 or something so that you can assign it.

I like the slim profile. At times when installing, I thought that I would break it. I liked the covers for the back to cover all the cables, making it a neat back profile. Also helps to contain the dust if you don't clean the back as often.

I have an existing Sony Home Theater system (probably 10 years old) and this TV was able to capture my HT system with ease. Was able to automatically adjust the sounds.

The only drawback I noticed is trying to view 4K content. An example is from the Amazon Fire app. When searching for content, it only mentions UHD or HDR. Nowhere it says it is 4k. I have an Amazon 4K Firestick and it shows these contents as UHD, HDR or 4K. In addition, viewing on the 4K Firestick is actually clearer than the app for the 4K content.

Another minor item is not having the legacy ports for A/V (red/white/yellow) or components. I have a source that is still using A/V, but then again it's very old technology. I still have other devices that I can use to view this.
This review was collected as part of a promotion
June 14, 2021
Originally posted at
Rated 5 out of 5
Excellent TV
This TV is amazing and it is the best OLED TV I’ve ever had. Picture quality is incredibly beautiful and the sound quality is excellent. The features are great and it is so easy to use the apps with help of google assistant. I love the beautiful sleek design of this TV and the advanced screen-speaker technology and I can hear sound more clearly. Overall I am very satisfied with this TV and I highly recommended to everybody.
This review was collected as part of a promotion
June 12, 2021
Originally posted at
Rated 5 out of 5
Amazing features!
Got the TV and replaced my old OLED tv and I could definitely see a difference! This tv has so much features on it that could change the pictures and make it crisp like you’re watching it live! I used to use a sound bar with my old tv but with this tv I didn’t need my sound bar at all! The sound is amazing on this tv and it’s so easy to use the apps on the tv with help of google assistant! Overall I really love this tv and highly recommended to someone who is looking for a new tv!
This review was collected as part of a promotion
June 7, 2021
Originally posted at
Rated 5 out of 5
This is an amazing TV
Let's start with the unboxing experience: this was so easy and designed so that you don't touch the TV accidentally. You remove two white inserts and the box lifts off without needing to move the TV. The instructions make it easy to follow as you peel off layer by layer leaving you with the TV. The main thing to install is the legs and there are three positions to choose from, depending on if you have a soundbar.

The TV looks and sounds great. The picture is 4K HDR and has really good viewing angles. We used to rotate our previous TV when viewing from our kitchen, but there's no need here. The TV is also incredibly thin, it's hard to tell it's even there from the side. We don't have a soundbar so have been using the TV speakers. It sounds great with some good bass coming from just the TV and sound being cast around the room. You can really just use the TV speakers if you want.

The TV uses Google TV for its OS, which is my preference. I think it's the best current TV OS available. It has good recommendation, has every app we use, and saves what we watch. And for the screensaver, it shows our family photos.

Overall this is an amazing TV and I see us using it for years. It's a joy to use such that I try to find excuses to watch more TV on it.
This review was collected as part of a promotion
June 6, 2021
Originally posted at


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