Sony XBR65X950G 65" BRAVIA 4K Ultra HD HDR Smart TV

Model: XBR65X950G UPC: 027242915718 Item: 172552


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XBR65X950G 65" BRAVIA 4K Ultra HD HDR Smart TV
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Product Information

Unlock the World’s Colors

Unlock the world of ultimate colors and contrast with the X950G 4K HDR TV from Sony. Incredibly clear 4K HDR picture quality is powered by the Picture Processor X1 Ultimate, and content has never been brighter than with Full Array Local Dimming & Boosting. X-Motion Clarity technology makes action scenes look like real life.


  • Full Array Local Dimming & Boosting for more exact dynamic contrast
  • Everything is upscaled to get close to 4K HDR with the Picture Processor X1 Ultimate and 4K X-Reality PRO
  • X-tended Dynamic Range PRO 6x contrast range provides a wider range of brightness
  • 4K HDR1 - HDR10, HLG, IMAX Enhanced and Dolby Vision support for incredible detail and clarity
  • On-screen action and motion look better than ever with X-Motion Clarity technology and native 120Hz refresh rate.
  • Enjoy smooth and vibrant colors with TRILUMINOS Display & 4K HDR Super Bit Mapping
  • Acoustic Multi-Audio produces an immersive Sound-from-Picture Reality experience
  • Android TV with the Google Assistant built in gives you a genius TV with hands-free voice search
  • Enjoy studio-quality Netflix content with Netflix Calibrated Mode
  • Compatible with Google Home Amazon Alexa, and Apple HomeKit for an even smarter home

Enhanced Brightness, Incredible Contrast with Full Array Local Dimming & Boosting

Sony’s Full-Array Local Dimming and Boosting technology dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness. Add in X-tended Dynamic Range PRO 6x, which gives the screen 6 times the contrast range of a conventional LED-edge lit TV. By accurately balancing the light output across the screen, darker scenes get darker and brighter scenes get brighter. 

Intelligent Processing, Ultimate Realism

Simply put, Sony's proprietary 4K HDR Picture Processor X1 Ultimate is their best processor, ever. Object-based rendering happens in real time at lightning speed to remaster and upscale everything you see to near-4K HDR quality. Everything on the screen is identified, analyzed, and optimized individually to adjust the overall contrast, sharpness, and color for a picture that looks nearly identical to the real thing. 

Experience a More Natural Picture with 4K X-Reality PRO & Object-Based Super Resolution

Every object, accurately displayed. With Object-Based Super Resolution in combination with 4K X-Reality PRO, you’ll see life-like detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, pictures look cleaner with less on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 4K HDR Picture Processor X1 Ultimate.

See the Big Picture with 4K HDR, IMAX Enhanced, and Dolby Vision

High Dynamic Range (HDR) picture is the way TV was always meant to be watched. 4K Ultra HD resolution and HDR video content combine to bring dazzling detail, color, and contrast to everything you watch, while keeping a far wider range of brightness than other video formats. IMAX Enhanced makes movies feel larger than life. Dolby Vision brings scenes to life with striking highlights, deeper darks, and vibrant colors. Whichever format you choose, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience. 

On-Screen Action and Motion Look Better Than Ever with X-Motion Clarity Technology

Scenes appear as they do in real life with X-Motion Clarity technology. This revolutionary, best-in-class technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clearer than ever before. 

TRILUMINOS Display & 4K HDR Super Bit Mapping Deliver Smooth and Vibrant Colors

Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS Display with more shades of red, green, and blue than ever before. You’ll enjoy rich, authentic images that evoke the emotion in every scene. And, 4K HDR Super Bit Mapping reveals thousands of shades and gradations of light, for sunsets as bright and clear as real life. 

An Immersive Audio Experience

Acoustic Multi-Audio adds two sound-positioning tweeters in the rear of the TV in addition to the bass reflex speakers to produce Sound-from-Picture Reality. With action and sound precisely aligned, your viewing becomes so much more immersive. 

A Genius TV, A Smarter Home

With Android TV and the Google Assistant built-in, simply ask and you shall receive. With hands-free voice search, just start with “Hey Google” to ask it questions, control smart home devices like Nest, or access many of the apps and services you already use every day. In addition, cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play, including YouTube, Netflix, Prime Video, Hulu, Spotify, and more.

Well-Connected to Your Smart Home

With Google Home and Amazon Alexa compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa. Apple HomeKit and Airplay 2 compatibility seamlessly integrates your iPhone, iPad and Mac with your Sony TV for effortless smart home management and content streaming. 

Enjoy Studio Quality Netflix Content with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce picture quality on a TV that is as brilliant as a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved. 





  • Audio power output: 10W + 10W
  • Bass/treble/balance: Balance
  • Speaker configuration: 2ch/full range (bass reflex)(25x90mm)x2, tweeterx2
  • Speaker position: Side back + down-firing
  • Speaker type: Acoustic multi-audio
  • ARC output format: Two channel linear PCM: 48kHz 16 bits, Dolby Digital, Dolby Digital Plus, DTS
  • Advanced Auto Volume: Yes
  • Alternate Audio (Digital): Yes
  • Auto Surround: Yes
  • Clear Phase: Yes
  • DTS audio format support: DTS Digital Surround
  • Digital audio out (optical format): Two channel linear PCM: 48kHz 16 bits, Dolby Digital DTS
  • Dolby audio format support: Dolby Audio (Dolby Digital, Dolby Digital Plus, Dolby AC-4)
  • HDMI Audio Return Channel (ARC): Yes (eARC)
  • HDMI input audio format: 5.1 channel linear PCM: 32/44.1/4 8/88 2/96/ 176.4/192kHz 16/20/24bits, Dolby Digital, Dolby Digital Plus, DTS
  • S-Master: S-Master digital amplifier
  • Simulated surround sound: S-force front surround
  • Sound modes: Standard, dialog, Cinema, Music, Sports, Dolby Audio


  • Application store: Yes (Google Play Store)
  • Auto Picture Mode
  • Auto shut-off
  • Channel block: Analog and digital
  • Chromecast built-in
  • On-screen clock
  • On/off timer
  • Parental control
  • Show/hide channels: Digital and analog
  • Sleep timer
  • Text input language: ENG/FRA/GER/HEB/ITA/RUS


  • Aspect ratio: 16:9
  • Display resolution: QFHD
  • Display resolution: 3840 x 2160
  • Screen size (diagonal): 65"
  • Viewing angle (right/left): 178 degree
  • Viewing angle (up/down): 178 degree
  • Backlight type: Direct LED
  • Backlight dimming type: Local dimming
  • Display type: LCD
  • TRILUMINOS display


  • Closed captions: Analog and digital
  • Demo mode
  • Hotel mode menu


  • AC power input: 1 (rear)
  • Analog audio inputs: 1
  • Bluetooth profile support: Version 4.2 HID/HOGP/SPP/A2DP/AVRCP
  • Composite video input: 1 (side)
  • Digital audio output: 1 (bottom)
  • Ethernet connection: 1 (bottom)
  • HDCP (HDCP2.3 (for HDMI 1/2/3/4)
  • HDMI signal: 4096x2160p (24,60Hz), 3840x2160p (24,30,60Hz), 1080p (30,60,120Hz), 1080/24p, 1080i (60Hz), 720p (30,60Hz), 720/24p, 480p
  • HDMI input total: 4 (1 side, 3 bottom)
  • Headphone output: 1 (side)
  • RF connection input: 1 (bottom)
  • RS-232C input: 1 side
  • USB port: 2 (side)/1 (bottom)


  • Codec for Home Network: MPEG1: MPEG1/ MPEG2PS :MPEG2 /MPEG2TS (HDV,AVCHD): MPEG2, AVC/ MP4(XAVC S): AVC, MPEG4, HEVC/ AVI: Xvid, MotinJpeg/ ASF (WMV): VC1/ MOV: AVC, MPEG4, MotionJpeg/ MKV: Xvid, AVC, MPEG4, VP8.HEVC/ WEBM: VP8/ 3GPP: MPEG4, AVC /MP3/ ASF (WMA) /LPCM /WAV /MP4AAC /FLAC/ JPEG
  • Home Network Feature: Home Network Client, Home Network Renderer
  • Internet Browser: Vewd (Not pre-installed)
  • Other Network Features: Related Info: Yes (US / Canada / MX(STB))
  • Screen mirroring(Miracast™): Yes (only for B2B purpose)
  • Wi-Fi Certified: Yes
  • Wi-Fi Direct: Yes
  • Wi-Fi Frequency: 2.4GHz/5GHz
  • Wi-Fi Standard: a/b/g/n/ac
  • Wireless LAN: Integrated


  • Annual power consumption: 321kWh/year
  • Power consumption (standby): 0.5W
  • Power requirements (frequency): 60Hz for UL cUL 50/60Hz for other
  • Power requirements (voltage): AC 120V for UL cUL AC 110-240V for other

Regulation and Standards Compliance

  • VESA hole pitch: 11 7/8" x 11 7/8"
  • VESA hole spacing compatible: Yes

TV System

  • Channel coverage (Analog): VHF: 2-13/UHF: 14-69/CATV: 1-135
  • Color space: sRGB/BT709,BT2020,AdobeRGB,DCI
  • Color system: NTSC
  • Number of tuners (Terrestrial/Cable): 1 (Digital / Analog)
  • OS: Android 8.0 Oreo
  • On-board Storage (GB): 16GB
  • TV system (Analog): M
  • TV system (Digital Cable): Clear QAM
  • TV system (Digital Terrestrial): ATSC
  • Tuner channel coverage (Digital Cable): CATV: 1-135
  • Tuner channel coverage (Digital Terrestrial): VHF: 2-13/UHF: 14-69

Video Features

  • 24p True Cinema
  • 4:3 default
  • 4K processor: Picture Processor X1 Ultimate
  • Auto wide
  • Blinking type: Line Blinking
  • Dual database processing
  • Dynamic contrast enhancer
  • Face area detection
  • HDR (High Dynamic Range) compatibility: Yes(HDR10, HLG, Dolby Vision)
  • Live Color Technology
  • Object-based HDR remaster
  • Panel Refresh Rate (Native Hertz): 120Hz
  • Picture Modes: Vivid, Standard, Cinema, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
  • Precision color mapping
  • Super Bit Mapping 4K HDR: Yes
  • Video processing: 4K X-Reality PRO
  • Wide mode: Wide Zoom / Normal / Full / Zoom
  • Wide mode: Normal / Full1 / Full2 for PC
  • CineMotion/Film Mode/Cinema Drive

Weights and Measurements

  • Dimensions (Approx.)
    • TV: 57" x 32 7/8" x 2 3/4"
    • TV with stand: 57" x 35 5/8" x 13 1/8"
    • Stand width: 47 3/4"
  • Weight (Approx.)
    • TV only: 51.8 lbs.
    • TV with stand: 54.9 lbs.


What's in the Box

 What's in the Box:

  • XBR65X950G 65" BRAVIA 4K Ultra HD HDR Smart TV
  • Voice remote control (RMF-TX600U)
  • Batteries (LR03)
  • AC power cord spec ((Pig-tail43mm, (US) (2pin) (flat blades Polarity))
  • Operating instructions (US,FR)
  • Quick setup guide/supplement CUE (GA)(US,FR,ES,PT)
  • Table top stand (Separate (assembly required))




Customer Reviews for Sony XBR65X950G 65" BRAVIA 4K Ultra HD HDR Smart TV

4.3 / 5.0
161 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Poor performance
The unit keeps turning off on its own, even following the guidelines from product support. The unit is under warranty and Sony is not stepping up to the plate.
May 17, 2020
Originally posted at
Absolutely Worth it
This TV was an Upgrade to the XBR4300 and it is absolutely worth every penny. Coupled with a Surround System our home theater experience has never been this phenomena. Everything that we have watched or played on this TV has never seemed so gorgeous. I find myself everyday saying, "Wow this is such a good TV" that my partner is honestly getting sick of it. She's had to hear me say that everyday I look at it and marvel at it. Calling this a TV just doesn't feel right!
May 9, 2020
Originally posted at
The picture quality is remarkable, accurate colors
Purchased this tv after nearly a year researching choices. I was not in a hurry and was interested in upgrading to 4k. Set up was straight forward, but challenges abound in trying to get all my devices connected; DVD, soundbar, audio system, etc... Still having trouble getting the soundbar to turn on when tv is turned on (my Samsung had no problem with that). Now I have to manually switch connecting the Optical out from Direct TV and Soundbar depending on what I am watching, i.e., movie or general tv stations. Also, the Alexa concept is interesting, still can't get that to work like in the store demo.

All in all, extremely satisfied with Sony Bravia in terms of the best picture out there for the money.
May 7, 2020
Originally posted at
Great picture and options much better Met opera for example
Great picture and I love options better than older Sony 55 inch 4K I had from 5-6 years ago.
May 5, 2020
3 months ago
Wonderful authentic color.
When I compared this Sony model with comparable models of other brands, I noticed Avery authentic look to the picture. The colors looked real, not enhanced by adjusting the picture contrast or added tinting. I also enjoyed the over all appearance of the case which houses the tv components. The bevel has a very clean look. The Sony remote which accompanied the tv was well designed - attractive & useful. I use my Sony Bravia with a Martin Logan sound bar so. I am unable to comment on the tv’s sound quality.
April 18, 2020
Originally posted at
Picked up at Best Buy last day customers could browse, such timing.
Installed ourselves, was careful and not difficult. Best Buy had an install video we watched beforehand, it was actually helpful, good tips on unpackaging.
Beautiful picture straight out of box. There are apparently lots of tweaking options available, but may not need to use them much.
Among other accomplishments, wife has been a professional artist, so is really picky about color rendition. And she's happy.
Lots of features not used yet, but WiFi and ability to go online (see YouTube videos, etc,) is awesome.
Remote control and menus work well. Reviews on older versions of built-in Android software were not great but this version works well and smoothly. It's also updateable, I need to review this.
In addition to the basic instruction manual, Sony has a more extensive online manual, very worth checking out to use all the many features this thing has. (I used Windows 10 print function to print the whole thing. Pretty big but I filed it in a manual notebook (where I keep TV receipt, manuals, other paperwork), very handy way to browse and explore the TV's many features.).
I know that there is newer version ("H") in process of being rolled out but this version is so good (and highly rated on many review sites, I checked lots of them), AND reasonably priced as it's "last year's model", it is a wonderful thing to have during our "lockdown"!
(If our finances ever allow it in the future, **wish wish** we will move this to the bedroom and get a 75 or 85 incher version of this dude.)
Now we need to get a 4K UHD Blu-Ray DVD player to see its very best picture, but our current cable really looks great as is, current Blu-Ray DVD player looks really good too so no real rush.
Sound is good but have to replace our failed receiver, will then use external sound system, which honestly no TV's built-in sound system could ever match. Comparison is only reason rated sound as "good" - I think the sound is really as good as any built-in system could be.
April 18, 2020
Originally posted at
Love our purchase!!! Very beautiful picture!
We are very happy with our purchase ! We are so glad that we made this choice.
April 14, 2020
Originally posted at
Nice picture
Purchased a few weeks ago. Like the picture quality,shows great detail and color.
April 14, 2020
Originally posted at
Issues with apps....
I bought this TV recently and had issues with apps not working and freezing. I finally figured out how to perform a complete reset of the TV and since then I haven't had the issues anymore. Hoping the issues have been resolved but I guess only time will tell for sure if they have. I heard good things about this product but for being my first Sony TV I cannot say I'm impressed. Maybe I should have gone with a Samsung....
April 14, 2020
Originally posted at
Very good picture.
Very good picture and features. Somewhat complex smart TV features / functions.
However, I purchased the Sony HT-Z9F at the same time and I not real happy with how they play together. Intermittent sound loss, having to power reset the bar. So I don’t know if it is an issue with the tv or soundbar, but you asked?
Lastly the legs are a little to far apart, which created issues with placement on furniture.
April 13, 2020
Originally posted at


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Why did you choose this?
World Wide Stereo Store
The article on your website about the TV.
Larry L on Apr 7, 2020
Did a lot of research, it meets my needs.
Francine P on May 30, 2019
The article on your website about the TV.
Larry L on Apr 7, 2020
wanted the best and it does what I want....
William A on Apr 3, 2020
Did a lot of research, it meets my needs.
Francine P on May 30, 2019
wanted the best and it does what I want....
William A on Apr 3, 2020