Sony XBR-77A9G 77" BRAVIA OLED 4K UHD HDR TV

Sony’s latest, most inspiring OLED masterpiece, powered by Picture Processor X1 Ultimate. Sony’s best processor ever works alongside Pixel Contrast Booster technology to deliver unbelievable picture quality with 4K HDR clarity. Bright, vibrant colors, absolute black, and stunning contrast come to everything you watch. Acoustic Surface Audio+ brings 2.2 channel sound right from the screen.

Features

MASTER Series TVs are meticulously engineered for excellence with the latest and greatest in TV technology

• Millions of individual pixels are supercharged by the Pixel Contrast Booster for more vibrant colors to complement absolute OLED black.
• Everything is upscaled to get close to 4K HDR with the Picture Processor X1 Ultimate and 4K X-Reality PRO
• Pictures and sound in perfect harmony with Sony’s Acoustic Surface Audio+ technology plus Dolby Atmos compatibility
• 4K HDR - HDR10, HLG, IMAX Enhanced and Dolby Vision support for incredible detail and clarity
• Enjoy smooth and vibrant colors with TRILUMINOS Display & 4K HDR Super Bit Mapping
• Content appears with life-like motion with Motionflow XR technology and native 120Hz refresh rate
• Android™ TV with the Google Assistant gives you a genius TV with hands-free voice search
• Enjoy studio-quality content with Netflix Calibrated Mode
• CalMAN auto calibration mode makes high-performance screen calibration easier than ever

Masters of Picture Quality

Sony’s MASTER Series TVs are the very best of Sony, created to exemplify the goal of faithfully conveying the creator’s intent on-screen. These TVs are engineering marvels that are meticulously designed with the latest and greatest proprietary TV technology. The MASTER Series TVs deliver Sony’s best picture quality, no matter what you like to watch. 

Absolute Black, Vibrant Colors

The best of Sony has arrived. The MASTER Series A9G BRAVIA OLED TV features a masterful display that impresses with truly exceptional black, shadow, and color. Over 8 million self-illuminating pixels are precisely and individually controlled by the 4K HDR Picture Processor X1 Ultimate and supercharged via the Pixel Contrast Booster to reveal bright, vivid colors and brilliantly refined detail, which creates a picture with striking realism. With such impressive picture quality, it’s clear why this TV is among the best of Sony. 

Intelligent Processing, Ultimate Realism

Simply put, Sony's proprietary 4K HDR Picture Processor X1 Ultimate is the best processor, ever. Object-based rendering happens in real time at lightning speed to remaster and upscale everything you see to near-4K HDR quality. Everything on the screen is identified, analyzed, and optimized individually to adjust the overall contrast, sharpness, and color for a picture that looks nearly identical to the real thing. 

4K X-Reality PRO & Object-Based Super Resolution

Every object, accurately displayed. With Object-Based Super Resolution in combination with 4K X-Reality PRO, you’ll see life-like detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, pictures look cleaner with less on-screen noise. Every single pixel is enhanced beautifully by Sony’s best 4K HDR Picture Processor X1 Ultimate and Pixel Contrast Booster.

4K HDR, IMAX Enhanced and Dolby Vision

High Dynamic Range (HDR) picture is the way TV was always meant to be watched. 4K Ultra HD resolution and HDR video content combine to bring dazzling detail, color, and contrast to everything you watch, while keeping a far wider range of brightness than other video formats. IMAX Enhanced makes movies feel larger than life. Dolby Vision brings scenes to life with striking highlights, deeper darks and vibrant colors. Whichever format you choose, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience. 

Dolby Atmos Compatible Sound From the Entire Screen

Acoustic Surface Audio+ improves on Sony's innovative sound from picture technology with 2.2 channel Dolby Atmos compatible sound. Unlike most TV speakers, sound comes to you from the entire screen, immersing you in exciting new entertainment experiences. It’s picture and sound in perfect harmony. 

TRILUMINOS Display & 4K HDR Super Bit Mapping Deliver Smooth and Vibrant Colors

Colors are as rich and vivid as nature’s own, thanks to the TRILUMINOS Display with more shades of red, green, and blue than ever before. You’ll enjoy rich, authentic images that evoke the emotion in every scene. And, 4K HDR Super Bit Mapping reveals thousands of shades and gradations of light, for sunsets as bright and clear as real life. 

Motionflow XR Keeps the Action Smooth

TV that keeps up with real life. Sony’s refresh rate technology enhances the OLED’s unique panel speed to allow fast moving action sequences in sports and movies to be seen with life-like clarity. 

Hands-Free Smart TV

With Android TV and the Google Assistant built-in, simply ask and you shall receive. With hands-free voice search, just start with “Hey Google” to ask it questions, control smart home devices like Nest, or access many of the apps and services you already use every day. In addition, cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play, including YouTube, Netflix, Prime Video, Hulu, Spotify, and more.

Well-Connected to Your Smart Home

With Google Home and Amazon Alexa compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa. Apple HomeKit and Airplay 2 support seamlessly integrate your iPhone and Siri devices with your Sony TV for effortless smart home management and content streaming.

Enjoy Studio Quality Netflix Content with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce picture quality on a TV that is as brilliant as a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

High Performance Calibration for Professionals

Sony's MASTER Series TVs receive high performance calibration that has never previously been possible using CalMAN software. It allows adjustments to be made with finer precision than conventional picture quality settings to meet the strict requirements of creators in the post-production stage. Colors are reproduced with maximum fidelity to the original TV signal, giving exceptional picture control for a TV. CalMAN also features an easy-to-use interface that has been well received by calibration specialists. 

Elegantly Designed - Thinner and Closer to the Wall Than Ever Before

A design that’s a work of art. The new, refined one slate design is curated to look beautiful wherever the TV may rest. Thinner than ever and easily wall-mountable, the A9G mounts closer to the wall than its predecessors. The TV has no visible speakers, and unsightly wires are managed through the stand, leaving nothing but elegance from all angles. It’s beauty in simplicity of design. 

Great Picture From Any Angle

Thanks to the OLED display’s unique panel characteristics, picture looks great from anywhere you’re watching. Content looks amazing whether you’re directly in front of the TV, or off to one side or the other.