Sony XBR-75X950H 75" BRAVIA 4K Ultra HD HDR Smart TV

Model: XBR75X950H/A UPC: 027242919938 Item: 174643

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XBR-75X950H 75" BRAVIA 4K Ultra HD HDR Smart TV
$3,164.00 for three items
Save: $1,533.98 (33%)

Product Information

Explore a new level of contrast with the Picture Processor X1 Ultimate. With advanced Full Array LED technology, you'll see crystal-clear 4K HDR images in everything you watch. Bright and dark scenes feel more natural, and colors are even more true to life with the TRILUMINOS display.

  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1 Ultimate
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range PRO 6x.
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler, hands-free
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
  • On-screen action and motion look better than ever with X-Motion Clarity technology
  • X-Wide Angle satisfyingly preserves color and brightness when viewing from anywhere in the room. (Available on 55" class and larger)
  • Acoustic Multi-Audio beautifully matches picture and sound with discretely mounted tweeters.
  • Picture and sound are automatically adjusted to your environment with Sony’s unique Ambient Optimization technology.
  • Premium dual position metal stand that can be adapted for wide or narrow stand. (Available for 55" class, 65" class, 75" class)
  • Dazzling detail and color with HDR, Dolby Visions, IMAX Enhanced and Netflix Calibrated Mode.
  • Stay focused on the big picture with a slim and flush design and thin aluminum bezel.
  • Premium dual position metal stand that can be adapted for wide or narrow stand. (Available for 55" class, 65" class, 75" class)
  • Hang your TV like a work of art with the ultra-slim wall-mount bracket for select Sony BRAVIA™ OLED and LED TVs.  (Not compatible with 49" class, 85" class.)
  • CalMAN auto calibration mode makes high-performance screen calibration easier than ever.

Picture Processor X1 Ultimate, delivering astounding realism

With unmatched processing power, the Picture Processor X1 Ultimate analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Object-based HDR remastering happens in real time to detect hundreds of individual objects on-screen and intelligently upscale everything you see to near-4K HDR quality so everything you watch is clear, bright, and incredibly realistic.

TRILUMINOS Display, bringing you all the world’s colors

By widening the color spectrum, TRILUMINOS Display, powered by the Picture Processor X1 Ultimate, reproduces more colors than a conventional television. It analyzes and processes data in every image to make colors even more natural and precise so pictures are closer than ever to real life. See exactly what the creator intended with the advanced color, light, and gradation of the TRILUMINOS Display.

Enjoy the precision of true-to-life contrast

Discover how real pictures can be when you bring out the fine details. By controlling light levels in sections of the screen independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range PRO 6x, which gives the screen 6 times the contrast range of a conventional edge-lit LED TV, creating higher peak brightness in highlights and detailed blacks in shadow.

A genius TV, a smarter home

Sony’s Android TV with the Google Assistant provides a smarter viewing experience. Easily search and watch your favorite movies, get answers on screen like sports scores or weather updates, control your TV and even your home - all with your voice. Just start with pressing the Google Assistant button on your remote to ask it questions, control smart home devices or access many of the apps and services you already use every day. In addition, cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play, including YouTube, Netflix, Prime Video, Spotify, and more.

Supreme resolution, whatever you're watching

Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique 4K X-Reality PRO and Object-Based Super Resolution. Our Picture Processor X1 Ultimate precisely analyses and processes data to enrich pictures with lifelike detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, content looks cleaner with less on-screen noise. Even images filmed in Full HD are upscaled close to 4K resolution by 4K X-Reality PRO. Every single pixel is enhanced beautifully by Sony’s Picture Processor X1 Ultimate.

Bright and clear motion

Scenes appear as they do in real life with X-Motion Clarity technology. This revolutionary, best in class technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clearer than ever before.

Satisfying picture from any angle

Watching TV from the sides is now as satisfying as from the center. Sony's X-Wide Angle technology preserves vivid real-world colors from wherever you’re watching, while retaining more brightness than other LED TVs. Enjoy a great picture with incredible from anywhere in the room. (Available on 55" class and larger)

Beautifully matched picture and sound

Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio includes two sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.

Supreme pictures and sound, whatever the environment

Sit back and enjoy the best possible viewing experience. Sony's unique Ambient Optimization technology automatically adjusts picture and sound to your environment. An embedded light sensor optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. For uncompromised sound, Acoustic Auto Calibration analyzes the rooms environment and reproduces sound that's enhanced and optimized to your room.

Well-connected to your smart home

With Google Home and Amazon Alexa compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa. Apple HomeKit and Airplay 2 support seamlessly integrate your iPhone and Siri devices with your Sony TV for effortless smart home management and content streaming.

Dazzling detail and color with HDR, Dolby Vision, IMAX Enhanced and Netflix Calibrated Mode

High Dynamic Range (HDR) picture is the way TV was always meant to be watched. Ultra-high resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness. Dolby Vision brings scenes to life with striking highlights, deeper darks and vibrant colors. The IMAX Enhanced program brings the immersive entertainment experience into the home. IMAX Enhanced content is digitally remastered to provide sharper images and more powerful sound—just as the creator intended. Netflix Calibrated Mode was specially developed to enjoy Netflix original content and reproduce picture quality as brilliant as the original recording, faithfully reproducing the creator's intent and vision. Whichever format, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.

Stay focused on the big picture

Our slim and simple one-slate design blends harmoniously in any room environment. The flush surface with narrow aluminum bezel keeps you focused on the picture, not the television. Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from any angle.

Premium dual position metal stand

Our minimalistic stand sits discretely on a shelf and won't compromise your viewing experience. With outside and inside settings, you can use it on wide or narrow stands. (Available for 55" class, 65" class, 75" class)

Mount your Sony TV like a work of art

Make the most of your living space. The SU-WL855 ultra slim wall-mount bracket is designed to hang select Sony BRAVIA OLED and LED TVs flush to the wall, just like any other work of art. Pull out your TV and swivel it left to right to adjust the screen angle for optimal viewing.

Experience content as the director envisioned

When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director envisioned.

High performance calibration for professionals

Our TVs receive high performance calibration that has never previously been possible using CalMAN software. It allows adjustments to be made with finer precision than conventional picture quality settings to meet the strict requirements of creators in the post-production stage. Colors are reproduced with maximum fidelity to the original TV signal, giving exceptional picture control for a TV. CalMAN also features an easy-to-use interface that has been well received by calibration specialists.



Inputs and Outputs

  • HDMI Signal: 4096x2160p(24,60Hz), 3840x2160p(24,30,60Hz), 1080p(30,60,120Hz), 1080/24p, 1080i(60Hz), 720p(30,60Hz), 720/24p, 480p
  • HDCP: HDCP2.3(for HDMI1/2/3/4)
  • Bluetooth profile support : Version 4.2 HID/HOGP/SPP/A2DP/AVRCP
  • 4K 60P High-Quality formats: HDMI IN1, IN2, IN3, IN4 ports for 4K(up to 18Gbps) signal
  • AC Power Input: C8 INLET(REAR)
  • RF (Terrestrial/Cable) Connection Input(s): 1(Side)
  • Composite Video Input(s): 1(Side)
  • HDMI inputs total: 4(4Side)
  • Analog Audio Input(s) (Total): 1(Side Analog Conversion)
  • Digital Audio Output(s): 1(Side)
  • Headphone Output(s): 1(Side)
  • USB ports: 2(Side)
  • Ethernet inputs: 1(Side)
  • RS-232C Input(s): 1(Side)
  • HDMI PC Input Format: 640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1152x864(67.5kHz,75Hz), 1600x900(55.9kHz,60Hz), 1680x1050(65.3kHz,60Hz), 1920x1080(67.5kHz,60Hz), 3840x2160p(30Hz), 3840x2160p(60Hz, 8bits)



  • Power Requirements (voltage): AC 120V for UL cUL AC 110-240V for other
  • Power Requirements (frequency): 60Hz for UL cUL 50/60Hz for other
  • Rated Power Consumption: 353W
  • Power Consumption (in Standby): 0.5W
  • Annual Power Consumption: 373kWh/Year


Regulation and Standard Compliance

  • VESA Hole Spacing Compatible : Yes
  • VESA Hole Pitch(W x H): 300x300 mm / 11 7/8 x 11 7/8 inch


Measurements (Approx.)

  • Dimension of TV without Stand (W x H x D): 65 7/8 x 37 7/8 x 2 7/8 inch
  • Dimension of TV with Stand (W x H x D): 66 x 41 3/8 x 16 3/8 inch
  • Stand Width: 66(41 5/8) inch
  • AC Cable Length: 1600mm


Weights (Approx.)

  • Weight of TV without Stand: 73 lb
  • Weight of TV with Stand: 78.5 lb
  • Weight of Package Carton(Gross): 103.6lb.

What's in the Box

What's in the Box

  • Table top stand
  • AC power cord
  • Voice remote control
  • Batteries
  • Quick setup guide
  • Operating instructions




Customer Reviews for Sony XBR-75X950H 75" BRAVIA 4K Ultra HD HDR Smart TV

4.4 / 5.0
47 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Rated 3 out of 5
Interface and Sony software still distracte
The picture and processing are still worth it. However the Android interface still lags and locks up. Audio out via ARC drops out every few minutes when using native apps. Therefore can't really use key features like Netflix calibrated mode app. Typical non-support after the sale. Sony still requires external device like Roku to be fully functional. May return to the store.
May 18, 2021
Originally posted at
Rated 5 out of 5
Great TV
I bought it a month ago, great TV for the price. I will recommend it to anyone
April 25, 2021
Originally posted at
Rated 5 out of 5
Phenomenal TV
Incredible picture quality, massive amount of features and just an overall awesome TV
April 21, 2021
Originally posted at
Rated 5 out of 5
Very happy with the TV
I have been using this TV now for 6 months. Great picture, the remote is user friendly and balances well in your hand with buttons easy to reach and use. The software for moving around the screen from apps to live TV and back, sound, etc is user friendly and intuitive. Set up was easy including setting up the TV remote to work with my cable provider's box.
April 14, 2021
Originally posted at
Rated 5 out of 5
Always buy a Sony...
I love the quality of this tv. The picture and the interface are on top!!
April 2, 2021
Originally posted at
Rated 4 out of 5
Sony 950H 75
The TV is great for what it does. Great picture quality, good sound, and we enjoy the Android interface.
My only gripe is the provided remote control. For an expensive television, it feels cheap. It is awful for navigating between channels on our local cable provider, and I have had to re-pair the remote multiple times in the first few months of having it.
March 19, 2021
Originally posted at
Rated 4 out of 5
Good but could be great
I bought this tv a couple weeks ago and while I'm happy with my purchase as it checks off all the features I wanted..1000 nits, vibrant deep colors, smooth motion...this set suffers from one thing I wish sony would let us control, the back light tends to over power the image at times, no matter what setting you use, obviously with still images this tv can get inky black like superb black, but as soon as moving content plays as in gaming or movie watching the back light becomes aggressive, if sony can retune the back light this tv cannot be beat. But I must say in Dolby vision the back light is much more controlled, this is why I know this tv can perform better under normal circumstances and just needs to be patched with software.
March 15, 2021
Originally posted at
Rated 5 out of 5
Picture quality is fantastic.
Was debating between the 900H and this one! Read bunches of reviews and decided to go with the 950H. Part of the decision was the the legs could be adjusted with the legs could be positioned either facing in or facing out. With the legs facing in you would need a stand that is about 48: inches wide and about 17 inches deep.

Picture quality is fantastic Really very bright and I had to turn brightness done like 3 or 4 steps. Might need to do some ceiling treatment as there is a lot of reflection (white popcorn). Movies with Dolby vision are great and I like the ability to chose between Vision bright or dark.

Had some problems originally such as the set would randomly turn off. Also had orange/amber lite located on bottom bezel to the left of the Sony logo. After the last firmware update, no problems.

I have this unit connected to my new AVR so I can’t say anything about sound quality.
March 11, 2021
Originally posted at
Rated 5 out of 5
Amazing TV for PC Gaming, Work, and General Use
I bought it for PC connection at 60+hz and since it has a game setting I can PC game with no input lag.

The resolution is unmatched if you research they are top scale for upscaling, HDR, contrast quality, etc.

NO NEED FOR A SOUND BAR - the volume on this TV is such high quality and incredibly load, you will have it on 10-15 out of 100 the whole time haha.

Easy to setup, easy to mount, aesthetic view, and great for work, tv, gaming (pc and console) overall 10/10
March 8, 2021
Originally posted at
Rated 5 out of 5
I bought two weeks ago and I'm so happy. "EXCELLENT"
February 18, 2021
Originally posted at


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Why did you choose this?
World Wide Stereo Store
We like Sony products
Tim S on Nov 28, 2020
We like Sony products
Tim S on Nov 28, 2020