Sony XBR-49X950H 49" BRAVIA 4K Ultra HD HDR Smart TV

Model: XBR49X950H/A UPC: 027242919761 Item: 174299


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XBR-49X950H 49" BRAVIA 4K Ultra HD HDR Smart TV
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Explore a new level of contrast with the Picture Processor X1 Ultimate. With advanced Full Array LED technology, you'll see crystal-clear 4K HDR images in everything you watch. Bright and dark scenes feel more natural, and colors are even more true to life with the TRILUMINOS display.

  • Everything you watch looks like near-4K HDR with the powerful Picture Processor X1 Ultimate
  • See exactly what the creator intended with the advanced color and gradation of TRILUMINOS Display.
  • Enhanced brightness, incredible contrast with Full Array LED and X-tended Dynamic Range PRO 6x.
  • With easy access to all your favorite content, services and devices, our Android Smart TVs make life simpler, hands-free
  • Experience a more natural picture with 4K X-Reality PRO & Object-Based Super Resolution
  • On-screen action and motion look better than ever with X-Motion Clarity technology
  • X-Wide Angle satisfyingly preserves color and brightness when viewing from anywhere in the room. (Available on 55" class and larger)
  • Acoustic Multi-Audio beautifully matches picture and sound with discretely mounted tweeters.
  • Picture and sound are automatically adjusted to your environment with Sony’s unique Ambient Optimization technology.
  • Premium dual position metal stand that can be adapted for wide or narrow stand. (Available for 55" class, 65" class, 75" class)
  • Dazzling detail and color with HDR, Dolby Visions, IMAX Enhanced and Netflix Calibrated Mode.
  • Stay focused on the big picture with a slim and flush design and thin aluminum bezel.
  • Premium dual position metal stand that can be adapted for wide or narrow stand. (Available for 55" class, 65" class, 75" class)
  • Hang your TV like a work of art with the ultra-slim wall-mount bracket for select Sony BRAVIA™ OLED and LED TVs.  (Not compatible with 49" class, 85" class.)
  • CalMAN auto calibration mode makes high-performance screen calibration easier than ever.

Picture Processor X1 Ultimate, delivering astounding realism

With unmatched processing power, the Picture Processor X1 Ultimate analyzes content to boost color, contrast and clarity, bringing astounding realism to your content. Object-based HDR remastering happens in real time to detect hundreds of individual objects on-screen and intelligently upscale everything you see to near-4K HDR quality so everything you watch is clear, bright, and incredibly realistic.



TRILUMINOS Display, bringing you all the world’s colors

By widening the color spectrum, TRILUMINOS Display, powered by the Picture Processor X1 Ultimate, reproduces more colors than a conventional television. It analyzes and processes data in every image to make colors even more natural and precise so pictures are closer than ever to real life. See exactly what the creator intended with the advanced color, light, and gradation of the TRILUMINOS Display.


Enjoy the precision of true-to-life contrast

Discover how real pictures can be when you bring out the fine details. By controlling light levels in sections of the screen independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range PRO 6x, which gives the screen 6 times the contrast range of a conventional edge-lit LED TV, creating higher peak brightness in highlights and detailed blacks in shadow.


A genius TV, a smarter home

Sony’s Android TV with the Google Assistant provides a smarter viewing experience. Easily search and watch your favorite movies, get answers on screen like sports scores or weather updates, control your TV and even your home - all with your voice. Just start with pressing the Google Assistant button on your remote to ask it questions, control smart home devices or access many of the apps and services you already use every day. In addition, cast your favorite apps with Chromecast built-in, or enjoy a huge range of apps from Google Play, including YouTube, Netflix, Prime Video, Spotify, and more.


Supreme resolution, whatever you're watching

Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique 4K X-Reality PRO and Object-Based Super Resolution. Our Picture Processor X1 Ultimate precisely analyses and processes data to enrich pictures with lifelike detail, textures, and clarity in everything you watch. Leveraging intelligent dual database processing, content looks cleaner with less on-screen noise. Even images filmed in Full HD are upscaled close to 4K resolution by 4K X-Reality PRO. Every single pixel is enhanced beautifully by Sony’s Picture Processor X1 Ultimate.


Bright and clear motion

Scenes appear as they do in real life with X-Motion Clarity technology. This revolutionary, best in class technology from Sony refines action on the screen in real time with an incredible refresh rate for action that is brighter and clearer than ever before.


Satisfying picture from any angle

Watching TV from the sides is now as satisfying as from the center. Sony's X-Wide Angle technology preserves vivid real-world colors from wherever you’re watching, while retaining more brightness than other LED TVs. Enjoy a great picture with incredible from anywhere in the room. (Available on 55" class and larger)


Beautifully matched picture and sound

Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio includes two sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.


Supreme pictures and sound, whatever the environment

Sit back and enjoy the best possible viewing experience. Sony's unique Ambient Optimization technology automatically adjusts picture and sound to your environment. An embedded light sensor optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. For uncompromised sound, Acoustic Auto Calibration analyzes the rooms environment and reproduces sound that's enhanced and optimized to your room.


Well-connected to your smart home

With Google Home and Amazon Alexa compatibility, simply voice-control your TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa. Apple HomeKit and Airplay 2 support seamlessly integrate your iPhone and Siri devices with your Sony TV for effortless smart home management and content streaming.


Dazzling detail and color with HDR, Dolby Vision, IMAX Enhanced and Netflix Calibrated Mode

High Dynamic Range (HDR) picture is the way TV was always meant to be watched. Ultra-high resolution and HDR video content combine to bring dazzling detail, color and contrast to everything you watch, while keeping a far wider range of brightness. Dolby Vision brings scenes to life with striking highlights, deeper darks and vibrant colors. The IMAX Enhanced program brings the immersive entertainment experience into the home. IMAX Enhanced content is digitally remastered to provide sharper images and more powerful sound—just as the creator intended. Netflix Calibrated Mode was specially developed to enjoy Netflix original content and reproduce picture quality as brilliant as the original recording, faithfully reproducing the creator's intent and vision. Whichever format, Sony TVs deliver picture-perfect reality, creating an immersive and engaging cinematic experience.


Stay focused on the big picture

Our slim and simple one-slate design blends harmoniously in any room environment. The flush surface with narrow aluminum bezel keeps you focused on the picture, not the television. Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from any angle.


Premium dual position metal stand

Our minimalistic stand sits discretely on a shelf and won't compromise your viewing experience. With outside and inside settings, you can use it on wide or narrow stands. (Available for 55" class, 65" class, 75" class)


Mount your Sony TV like a work of art

Make the most of your living space. The SU-WL855 ultra slim wall-mount bracket is designed to hang select Sony BRAVIA OLED and LED TVs flush to the wall, just like any other work of art. Pull out your TV and swivel it left to right to adjust the screen angle for optimal viewing.


Experience content as the director envisioned

When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director envisioned.


High performance calibration for professionals

Our TVs receive high performance calibration that has never previously been possible using CalMAN software. It allows adjustments to be made with finer precision than conventional picture quality settings to meet the strict requirements of creators in the post-production stage. Colors are reproduced with maximum fidelity to the original TV signal, giving exceptional picture control for a TV. CalMAN also features an easy-to-use interface that has been well received by calibration specialists.





  • Accessibility Shortcut: Yes
  • Audio Description (Audio key): Yes
  • Closed Caption: Closed Caption
  • Screen Reader: Yes
  • Text Magnification: Yes
  • Voice Search: Yes

Built-in Tuner

  • CI+: -
  • Number of Tuners (Sat): -
  • Number of Tuners (Terrestrial/Cable): 1(Digital/Analog)
  • TV System (Analog): M
  • TV System (Digital Cable): Clear QAM
  • TV System (Digital Sat): -
  • TV System (Digital Terrestrial): ATSC
  • Tuner Channel Coverage (Analog): VHF: 2-13/UHF: 14-69/CATV: 1-135
  • Tuner Channel Coverage (Digital Cable): CATV: 1-135
  • Tuner Channel Coverage (Digital Terrestrial): VHF: 2-13/UHF: 14-69


  • Audio Output(s): -
  • Bluetooth profile support: Version 4.2; HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP (Serial Port Profile)/A2DP (stereo audio)/AVRCP (AV remote control)
  • Component Video (Y/Pb/Pr) Input(s): No
  • Composite Video Input(s): 1 (Side)
  • Digital Audio Output(s): 1 (bottom)
  • Ethernet inputs: 1 (bottom)
  • HDCP: HDCP 2.3 (for HDMI™ 1/2/3/4)
  • HDMI Audio Return Channel (ARC): Yes (eARC/ARC)
  • HDMI inputs total: 4 (1 Side, 3 Bottom)
  • HDMI-CEC: Yes
  • Headphone Output(s): 1 (Side)
  • IF (satellite) input(s): No
  • RF (Terrestrial/Cable) Connection Input(s): 1 (bottom)
  • RS-232C Input(s): 1 (Side)
  • Subwoofer Output(s): -
  • USB HDD Recording: No
  • USB drive format support: FAT16/FAT32/exFAT/NTFS
  • USB playback codecs: MPEG1: MPEG1/MPEG2PS: MPEG2/MPEG2TS (HDV, AVCHD): MPEG2, AVC/MP4 (XAVC S): AVC, MPEG4, HEVC/AVI: Xvid, MotionJpeg/ASF (WMV): VC1/MOV: AVC, MPEG4, MotionJpeg/MKV: Xvid, AVC, MPEG4, VP8. HEVC/WEBM: VP8/3GPP: MPEG4, AVC/MP3/ASF (WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG; WEBM: VP9/AC4/ogg/AAC/ARW (Screen nail only)
  • USB ports: 2 (side), 1 (bottom)
  • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac


  • BEZEL COLOR: Black
  • BEZEL DESIGN: Aluminum Bezel
  • REMOTE CONTROL: Standard Remote
  • STAND COLOR: Dark Silver
  • Stand design: Metal Blade Stand

Dimensions and Weight

  • Dimension of Package Carton (W x H x D): Approx. 46 3/4" x 29 1/2" x 7 3/8" (1186 x 748 x 185 mm)
  • Dimension of TV with Floor Stand (W x H x D): -
  • Dimension of TV with Stand (W x H x D): Approx. 43 1/8" x 27 5/8" x 10 3/8" (1093 x 699 x 261 mm)
  • Dimension of TV without Stand (W x H x D): Approx. 43 1/8" x 24 7/8" x 2 3/4" (1093 x 629 x 69 mm)
  • Screen Size (inch, measured diagonally): 49" (48.5")
  • Stand Width: Approx. 39 3/8" (998 mm)
  • VESA® Hole Pitch(W x H): 7 7/8" x 7 7/8" (200 x 200 mm)
  • Weight of Package Carton (Gross): Approx. 41.9 lb (19 kg)
  • Weight of TV with Stand: Approx. 31.8 lb (14.4 kg)
  • Weight of TV with floor stand: -
  • Weight of TV without Stand: Approx. 29.3 lb (13.3 kg)

Model year

  • Model year: 2020

Picture (Panel)

  • Backlight dimming type: Local Dimming
  • Backlight type: Direct LED
  • Display resolution (H x V, pixels): 3840 x 2160
  • Display type: LCD
  • Viewing Angle (X-Wide Angle): -

Picture (processing)

  • Clarity enhancement: 4K X-Reality™ PRO Dual database processing Object-based Super Resolution
  • Color enhancement: TRILUMINOS™ Display Super bit mapping™ HDR Live Color™ Technology Precision Color Mapping
  • Contrast enhancement: X-tended Dynamic Range™ PRO Object-based HDR remaster Dynamic Contrast Enhancer
  • HDR (High Dynamic Range) compatibility: Yes (HDR10, HLG, Dolby Vision)
  • Motion enhancer (Native Hz): X-Motion Clarity, Auto mode
  • Picture modes: Vivid, Standard, Cinema, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
  • Picture processor: Picture Processor X1™ Ultimate
  • SENSOR: Light
  • Video signal support: HDMI™ signal: 4096 x 2160p (24, 60 Hz), 3840 x 2160p (24, 30, 60 Hz), 1080p (30, 60, 120 Hz), 1080/24p, 1080i (60 Hz), 720p (30, 60 Hz), 720/24p, 480p

Power and Energy saving

  • Dynamic Backlight Control : Yes
  • Energy Level Rating : -
  • Energy Star® compliant : -
  • Mercury content (mg): 0.0 oz
  • Power Consumption (Networked Standby Mode) – Terminals: -
  • Power Consumption (On Mode) for Energy Star : -
  • Power Consumption (Standby Mode) for Energy Star : -
  • Power Consumption (in Operation): 182 W
  • Power Consumption (in Standby): 0.5 W
  • Power Requirements (voltage/frequency): 60 Hz for UL cUL 50/60 Hz for other AC 120 V for UL cUL AC 110-240 V for other
  • Power Saving Mode/Back Light Off Mode: Yes
  • Presence of lead : Yes
  • Screen Size (inch, measured diagonally): 49" (48.5")


  • Application Store: Yes (Google Play Store)
  • Auto Calibration with CalMAN®: Yes
  • Closed Captions (Analog/Digital): (Analog) Closed Caption (Digital)Closed Caption
  • Electronic Program Guide (EPG): Yes
  • Internet Browser: Vewd (not pre-installed)
  • On-board Storage (GB): 16 GB
  • On/Off Timer: Yes
  • Operating System: Android™
  • Sleep Timer: Yes
  • Teletext: No
  • Voice Search: Yes

Sound (Processing)

  • DTS audio format support: DTS Digital Surround
  • Dolby audio format support: Dolby™ Audio, Dolby™ Atmos
  • FM Radio: No
  • Simulated surround sound: S-Force Front Surround
  • Sound modes: Standard, Dialog, Theater, Music, Sports, Dolby Audio
  • Sound processing: No
  • VOICE ZOOM: Voice Zoom

Sound (Speakers and Amplifier)

  • Audio Power Output: 10 W + 10 W
  • Speaker Configuration: Full Range (Bass Reflex) x 2
  • Speaker Type: Bass Reflex Speaker

What's in the Box

What's in the Box


  • Table top stand
  • AC power cord
  • Voice remote control
  • Batteries
  • Quick setup guide
  • Operating instructions



Customer Reviews for Sony XBR-49X950H 49" BRAVIA 4K Ultra HD HDR Smart TV

4.4 / 5.0
10 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Another reason to stay home. Perfect image and sound.
May 17, 2020
Originally posted at
This TV is very impressive!
The picture quality out of the box is excellent. With a few minor tweaks it is even better. Sony's motion engine is best in class. I was effortlessly able to adjust the settings to see movies without any soap opera effect or too much judder. In my view this is the most important feature to master.
The TV is amply bright, and HDR content when played doesn't seem dull in a bright room. The TV automatically adjusts the picture settings when playing HDR content.
I also looked at OLEDs when deciding, but Best Buy puts their OLEDs in a dark room for a demo and in retail mode settings; so I didn't have a good comparison.
I like the Android TV layout. Its fast, and intuitive as well. Picture settings and apps are neatly layed out, and the google assistant is very handy for searching things. Google assistant is again the best assistant out there, and so much better than Alexa on Kindle Fire (Alexa doesn't understand context and voice as well). Kudos to Google!
My only gripe with the software is on searching within the Apps. It seems Netflix and Prime Video apps are not searchable. i.e. when you search for a movie, it will not search within these apps. I understand Prime video probably cripples this feature as it already has a competing platform but Netflix should certainly have worked!
Overall, I think this TV is a really good investment and should certainly last a good number of years.
May 16, 2020
Originally posted at
The set offers up a nice picture, all the current HDR bells and whistles, and I'm pleased with the overall performance of Android TV. I really wanted to like this set more, but at the moment I'm regretting it.

Things I don't like:
There is MAJOR blooming on the screen, which is very distracting. Areas that are supposed to be dark (black bars at the top and bottom of the screen) turn gray if there is any light text nearby. I don't know what the issue is, the number of backlight areas, bad software, etc. I don't remember my Vizio being this bad unless it was a bad software build.

No HDMI 2.1? It's 2020.

If you have Xfinity, don't plan on using HBO GO. Xfinity doesn't support Sony televisions for some reason. Per a support agent at Xfinity, supposedly Sony and Xfinity aren't able to come to an agreement about support for the app.
April 3, 2020
Originally posted at
Beautiful TV!
The best Sony TV I've ever had! Very satisfied with the product
April 2, 2020
Originally posted at
Great feature except hdmi 2.1
When will the Sony X900H be available in the United States and what will the prices be?

I’m so pumped and excited for this tv because it has full array local dimming and has 4K 120fps for PS5! I just wished it would have the Sony X1 Ultimate processor but hopefully Sony will add more 4K support for their 2021 tv models! I’m talking about the Sony X900H tv here.
March 30, 2020
Originally posted at
LED tv perfection
Bought the xbr-49x950H to replace the venerable XBR-46x929. So far no small 4K tv even from Sony could match regular HD picture from the 929, the last full array tv 49 inch or under. Well I'm glad I waited for the 950H. This is picture perfection, its as good as my Z9D, which I paid 5000$ for. The full array works perfectly, the blacks are oled level with no bleeding. The experts are predicting that LED will be on par with oled soon, and that oled will go the way of plasma, well this tv confirms it, and you get the reliability of Sony led tech, I don't have to worry about leaving it on all day. Like the Z9D, it is a very bright tv, I had to lower the brightness quite a bit. Once adjusted or calibrated, its quite the television for 1299$, unbelievable value.
March 27, 2020
Originally posted at
No VRR or ALLM on their premium model, the X950H..
But the one below has it. What genius came up with that?
Why does the most expensive version lack features that a cheaper model has. What kind of business model is that?!
March 6, 2020
Originally posted at
Awaiting for the 2020 models.
I am waiting on a 65" X950H with X-treme sound
Sony, if you are listening I need info when the 2020 year units are for sale.
In all my research this is the one I have chosen to purchase in April time frame.
March 1, 2020
Originally posted at
I think exelliant picture quality,
I also waiting for the model and should be buy this model (65 inch)
February 26, 2020
Originally posted at
great picture quality
I just bought this wednesday and it is best tv i have ever owned.
February 22, 2020
Originally posted at


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