Sony XBR-43X800E 43" 4K Ultra HD LED Smart TV with Wi-Fi and Bluetooth (Black)

Model: XBR-43X800E UPC: 027242903562 Item: 168099


Regular Price: $999.99

Save: $351.99 (35%)

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754 Route 309 (Bethlehem Pike) Montgomeryville, PA 18936
  • Mon: 9:30am - 8pm
  • Tues - Fri: 9:30am - 6pm
  • Sat: 9:30am - 5pm
  • Sun: 12pm - 5pm
(215) 368-8343
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38 Greenfield Avenue, Ardmore, PA 19003
  • Mon - Fri: 10am - 6pm
  • Sat: 10am - 5pm
  • Sun: CLOSED
(610) 649-7002
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Product Information

True to Life with Colors Perfected

Enjoy truly remarkable 4K HDR clarity, color, and contrast. Rediscover every detail in 4K HDR while TRILUMINOS Display adds a brilliant picture that’s closer than ever to real-world colors. And with Android TV, find all the entertainment you want, faster than ever.


  • The dramatic contrast, color and detail of 4K HDR
  • Enjoy smooth and vibrant colors with TRILUMINOS Display
  • Android TV with Google Home compatibility gives you a genius TV
  • Life-like motion with Motionflow XR technology
  • Improved contrast with enhanced brightness and black levels
  • 4K X-Reality PRO provides life-like detail and clarity
  • Live TV streaming, no annual contract with PlayStation Vue
  • Just say what you want with Voice Search
  • Send entertainment from your smartphone to your TV with Google Cast

4K X-Reality Pro

4K X-Reality Pro picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time. See the detail appear in buildings, trees, and more!

4K High Dynamic Range

For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.


See vivid real-world colors all around you. A TRILUMINOS Display maps colors from a wider palette, faithfully reproducing every shade and hue in the umbrellas.


Dynamic Backlight Control helps improve energy efficiency by adjusting backlight brightness as picture content changes. Power Saving Mode helps save energy by adjusting backlight brightness. Back Light Off Mode helps save energy by turning picture off, which is realized by both display off on LCD panel and backlight off.

Advanced Controls

Enjoy many of your favorite smartphone and tablet experiences on a big, beautiful BRAVIA screen. Android TV with advanced voice control lets you connect and access content from movies and TV shows, to thousands of apps, simply by talking.

Narrow Aluminum Frame

The narrow aluminum frame helps the TV look slim and attractive, while focusing the eye on the screen for maximum entertainment.

Cable Management

Keep wires out of sight. All your cables can be neatly arranged across the back of the TV and channeled into the stand, so everything looks tidy.

Cable-Free Front

Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

Motionflow XR Keeps Action Smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences.

Content Bar

The unobtrusive content bar quickly lets you find the movie, TV show, or video you’re looking for. Call up the Content bar and you can keep watching, while you scan through live TV, videos on demand, downloaded TV shows, and much more. You can even customize the content bar to show you the content you go to most often first. 

Built-In Chromecast

BRAVIA is Chromecast built-in ready so you can easily cast your favorite entertainment, like YouTube or Netflix, from your personal device on to the stunning BRAVIA screen. You can cast from Android, iOS, or your laptop.

Voice Command

Spend less time browsing, and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies," for example, brings up a list of suitable options.

Made to Listen: ClearAudio+

Make your listening as life-like as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialog, and surround effects with greater clarity and separation, whatever you're watching.

DSEE Restores Detail

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Google Play

Discover movies and TV shows, games, and much more from Google Play. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum — using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

Clear Phase

BRAVIA uses a powerful computer model to analyze and compensate for inaccuracies in speaker response. It does this by "sampling" the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response — resulting in pure, natural audio with smooth, even reproduction of all frequencies.

TV SideView App

Find, record, and talk about your favorite TV shows using the TV SideView app. Use your tablet or smartphone (Android or iOS) to see the latest TV schedule as well as view the most popular programs currently trending. Once you’ve found what you want to watch, you can set an alarm so you never miss the shows you love. Live tweet your reactions and see what other viewers are saying.

IR Blaster

The Infra-red (IR) Blaster lets you control other devices in your home from your Sony TV remote. You can use it to control your Set-top box (cable box) with the TV remote controller.





  • Screen size (diagonal): 43"
  • Dimensions of TV without stand (W x H x D): 38" x 22 3/8" x 2 1/4"
  • Dimensions of TV with stand (W x H x D): 38" x 24 3/8" x 9 5/8"
  • Weight: 23.8 lbs.


  • Wi-Fi standard: Wi-Fi certified 802.11a/b/g/n/ac
  • Ethernet inputs: 1 (bottom)
  • Bluetooth profile support: Version 4.1
  • Smartphone connectivity: GoogleCast, Photo Sharing Plus, screen mirroring, video/TV slideshow for iOS and Android
  • RF connection input: 1 (side)
  • Component video inputs: 1 (side hybrid with composite)
  • Composite video inputs: 2 (1 bottom analog conversion/1 bottom hybrid with component)
  • RS-232C inputs: 1 (bottom/mini jack)
  • HDMI inputs total: 4 (2 side/2 rear)
  • HDCP: HDCP2.2 (for HDMI 1/2/3/4)
  • HDMI-CEC: Yes
  • HDMI audio return channel (ARC): Yes
  • Digital audio outputs: 1 (rear)
  • Audio/headphone outputs: 1 (rear/hybrid with headphone and subwoofer out)
  • USB ports: 3 (side)
  • USB drive format support: FAT16/FAT32/exFAT/NTFS

Picture (Panel)

  • Display type: LCD
  • Display resolution (H x V, pixels): 3840 x 2160
  • Backlight type: Edge LED
  • Backlight dimming type: Frame dimming

Picture (Processing)

  • HDR (High Dynamic Range) compatibility: Yes
  • Clarity enhancement: 4K X-Reality PRO
  • Color enhancement: Live Color technology, TRILUMINOS display
  • Contrast enhancement: Dynamic contrast enhancer
  • Motion enhancer: Motionflow XR 960
  • Video signal support: 1080p (60)/1080i (60)/720p (60)/480p/480i 4096 x 2160p (24, 60Hz), 3840 x 2160p (24, 30, 60Hz), 1080p (30, 60Hz), 1080/24p, 1080i (60Hz), 720p (30, 60Hz), 720/24p, 480p, 480i
  • Picture modes: Vivid, standard, custom, theater pro, theater home, sports, animation, photo-vivid, photo-standard, photo-custom, game, graphics

Sound (Speakers and Amplifier)

  • Audio power output: 10W + 10W
  • Speaker type: Bass reflex speaker

Sound (Processing)

  • Dolby Audio format support: Dolby Digital, Dolby Digital Plus, Dolby Pulse
  • DTS audio format support: DTS Digital Surround
  • Sound processing: ClearAudio+
  • Simulated surround sound: S-force front surround
  • Sound modes: Standard, dialog, theater, music, sports


  • Operating system: Android
  • On-board storage: 16GB
  • Display language: English, Spanish, French
  • Text input language: Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Turkish, Ukrainian, Thai, Vietnamese, Arabic, Persian, Japanese
  • Content bar: Yes
  • Voice search: Yes
  • Electronic program guide: Yes
  • Internet browser: Opera (not pre-installed)
  • Application store: Google Play Store
  • On/off timer: Yes
  • Sleep timer: Yes
  • Closed captions (analog/digital): Yes

Power and Energy Saving

  • Power consumption (in operation): 120W
  • Annual power consumption: 95kWh/year
  • Power consumption (in standby): 0.5W
  • Power requirements (voltage/frequency): DC 19.5V
  • Power saving mode: Yes
  • Backlight off mode: Yes
  • Dynamic backlight control: Yes
  • Light sensor: Yes


  • Frame color: Black
  • Stand design: Dark silver slate

Built-In Tuner

  • Number of tuners: 1 (Digital/Analog)
  • TV system: M
  • Tuner channel coverage (analog): VHF: 2-13/UHF: 14-69/CATV: 1-135
  • TV system: ATSC
  • Tuner channel coverage (digital terrestrial): VHF: 2-13/UHF: 14-69
  • TV system (digital cable): Clear QAM
  • Tuner channel coverage (digital cable): CATV: 1-135

What's in the Box

What's in the Box:

  • XBR-43X800E 43" 4K Ultra HD LED Smart TV
  • AC power cord
  • AC power adapter
  • Batteries
  • IR blaster
  • Operating instructions
  • Quick setup guide
  • Tabletop stand
  • Voice remote control


Customer Reviews for Sony XBR-43X800E 43" 4K Ultra HD LED Smart TV with Wi-Fi and Bluetooth (Black)

4.4 / 5.0
80 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Fantastic tv
It's my hubby birthday gift.its the THE BEST TV Ever
July 8, 2017
Originally posted at
Awesome TV
Super pumped with my purchase so far. It's app store has something for everyone best smart TV I own.
August 24, 2017
Originally posted at
Been wanting Bravia tv for few yrs now f
Love picture quality and all up to date features. This tv is second to none in my opinion
September 5, 2018
Originally posted at
Excellent picture
I love the clarity of the picture on my new Sony television. It was pretty easy to set-up; and, it has alot of technology features. I am sure that I will get many years of enjoyment from this television.
January 8, 2019
Originally posted at
Limited apps solid picture
Opted for this TV for our bedroom. Compact sized for a nice 4k set. A few issues with the picture going dark. I noticed this happens when you stream from other devices. The work around right now is a hard reset by pressing and holding the power button on remote. Connectivity issues here and there with internet. I recommend 200 mbps on up as 4k tech is data intensive causing slow connection speeds. Apps are limited I would like to see more just for convenience instead of using my firestick. I would recommend for the bedroom just the perfect size of 43" Will opt for the 60" for the living room later on this year. Would of got an extra star with more apps. Smart tv's may be a dying relic with the
streaming stick movement.
February 16, 2018
Originally posted at
Great product!
I’ve had this for several months now and i’m Very happy with it. Great picture and sound quality and super features!
May 2, 2018
Originally posted at
Awesome picture quality
I already owned a 50 inch like this. The 43 is for my bedroom and just like the first one I can say is the best purchase I've made. Great picture quality and sharpness. Love sony TV's and I would recommend it all the time.
September 11, 2018
Originally posted at
Great picture!!
Our other TV died and this Sony has stepped in like it has always be here.
December 25, 2017
Originally posted at
XBR43X800E 2017 model Sony UHD HDR TV
I read all the reviews from many different models and makers. The bottom line is all the reviews for this Sony TV kept coming in that it has such a great picture, I decided to spend a little extra to get the Sony. I am so glad I did, this TV will upscale (with HDR color) all formats, It even sharpens black and white old pictures. You'll love the picture right out of the box, I'm impressed and I haven't even sent a 2160p signal to the TV yet, since all the broadcasts are 720p or 1080p the TV upscaling is great with these signals. The smart format is easy to set up with your WIFI. The only thing needed is a sound system to go with it, luckily I already owned one analog old amp that is powerful. I was happy to find out that the Sony audio signal on all formats (analog included) is attenuated, so you can use the remote to control the volume on an older amp that does not have a remote. If you buy this TV you won't be Sorry.
February 19, 2018
Originally posted at
This was a Christmas gift from you son and daughter and their families. I was using an old Sony that is over 25 years old but I can see so much with this new tv. I don't even need my glasses. Beautiful picture oh so very nice.
December 26, 2017
Originally posted at


Customer Q & A

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Why did you choose this?
World Wide Stereo Store
Sony has a good reputation for quality.
Pearline G on Jan 4, 2019
This TV appears to be the highest quality set that will fit in a cabinet I have. That's why I bought this TV.
Brian A on Jan 17, 2018
Sony has a good reputation for quality.
Pearline G on Jan 4, 2019
Seems like just what I want
Melvin B on Aug 23, 2018
This TV appears to be the highest quality set that will fit in a cabinet I have. That's why I bought this TV.
Brian A on Jan 17, 2018
I like the Sony 800E features.
Henry Z on Nov 20, 2017
Sounds great!. Its Android and everything i was looking for.
Christie B on Oct 19, 2017
Seems like just what I want
Melvin B on Aug 23, 2018
I like the Sony 800E features.
Henry Z on Nov 20, 2017