{"product_id":"sony-k98xr70m2-bravia-7-ii-98-inch-4k-true-rgb-tv","title":"Sony K98XR70M2 BRAVIA 7 II 98 Inch 4K True RGB TV","description":"\u003cdiv class=\"text-content\"\u003e\n\u003cp\u003eA new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide‑angle viewing with precise control while faithfully reproducing content with consistent, true‑to‑life color in any lighting conditions.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTrue RGB for Wide Color, High Brightness, \u0026amp; Accurate Reproduction\u003c\/li\u003e\n\u003cli\u003eXR Processor™, XR Contrast Booster, \u0026amp; XR Motion Clarity\u003c\/li\u003e\n\u003cli\u003eAcoustic Multi-Audio+™ Aligns Immersive Sound\u003c\/li\u003e\n\u003cli\u003eDolby Vision®, Atmos®, IMAX® Enhanced, and DTS:X®\u003c\/li\u003e\n\u003cli\u003eHDMI 2.1 with 4K\/120, VRR, and ALLM\u003c\/li\u003e\n\u003cli\u003ePro Models Include: Sony Streaming Credits, Voice Zoom 3 Enhancer, Backlit Remote, \u0026amp; 3 Year Extended Warranty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTrue RGB, The Future of Color\u003c\/h3\u003e\n\u003cp\u003ePowered by a newly evolved RGB Backlight Master Drive Pro built on two decades of innovation, Sony's True RGB is three independently controlled RGB LEDs. It delivers unprecedented color volume, precise color gradation, and a significantly wider viewing angle, enhancing the movie-watching experience even further.           \u003c\/p\u003e\n\u003ch3\u003eElevated Color Accuracy Without Compromise\u003c\/h3\u003e\n\u003cp\u003eSony unites the color range of Sony's flagship QD-OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.\u003c\/p\u003e\n\u003ch3\u003eSee the Hidden Depths In A New Way\u003c\/h3\u003e\n\u003cp\u003eFrom the brightest peak to the darkest shade, Sony's True RGB captures smooth color gradation in every subtle tonal detail. It brings greater depth to the story on screen.\u003c\/p\u003e\n\u003ch3\u003eSmarter Picture in Real Time\u003c\/h3\u003e\n\u003cp\u003eThe XR Processor powers the BRAVIA 7 II, using AI scene recognition to optimize color, contrast, and clarity. Every frame is analyzed and refined for lifelike realism.              \u003c\/p\u003e\n\u003ch3\u003eCrystal Clear Pictures with AI Upscaling Technology\u003c\/h3\u003e\n\u003cp\u003eXR Clear Image AI intelligently upscales your favorite content to 4K by restoring details lost during the transmission process. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image.          \u003c\/p\u003e\n\u003ch3\u003eContrast Intensified. Depth Amplified.\u003c\/h3\u003e\n\u003cp\u003eXR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.           \u003c\/p\u003e\n\u003ch3\u003eEven Fast-Moving Action Stays Smooth\u003c\/h3\u003e\n\u003cp\u003eForget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion, so you see clear, bright images, however fast the action.            \u003c\/p\u003e\n\u003ch3\u003eIndividually Calibrated. Consistently Flawless.\u003c\/h3\u003e\n\u003cp\u003eBehind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.      \u003c\/p\u003e\n\u003ch3\u003eCinema-Like Sound, Perfectly Matching Pictures\u003c\/h3\u003e\n\u003cp\u003eHear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+™, what you see and what you hear are perfectly matched.  \u003c\/p\u003e\n\u003ch3\u003eFrom Stereo to Expansive 3D Surround\u003c\/h3\u003e\n\u003cp\u003eOrdinary sound becomes extraordinary. With Sony's proprietary 3D Surround Upscaling, stereo sound expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.   \u003c\/p\u003e\n\u003ch3\u003eCrystal Clear Voice with AI Technology\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Sony's Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony's home theater products too.\u003c\/p\u003e\n\u003ch3\u003eDirect Connect with BRAVIA Theater Sub\/Rear\u003c\/h3\u003e\n\u003cp\u003eAdd just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theater system.        \u003c\/p\u003e\n\u003ch3\u003eControl Your BRAVIA Theater Effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.             \u003c\/p\u003e\n\u003ch3\u003eTouch \u0026amp; Control from Your Headphones\u003c\/h3\u003e\n\u003cp\u003eControl your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones, so you can stay immersed in your content without reaching for the remote. \u003csup\u003e4\u003c\/sup\u003e         \u003c\/p\u003e\n\u003ch3\u003eSame Stunning Picture from Any Seat\u003c\/h3\u003e\n\u003cp\u003eWith X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.            \u003c\/p\u003e\n\u003ch3\u003eColor, Faithfully Reproduced\u003c\/h3\u003e\n\u003cp\u003eSony's True RGB features the sensing function that detects LED operating efficiency in real time and optimizes brightness accordingly. This allows the TV to consistently reproduce the color tones of the input video with high fidelity.\u003c\/p\u003e\n\u003ch3\u003eBring Cinematic Standards Home\u003c\/h3\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Sony's TV supports the rigorous standards of Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience. \u003csup\u003e7\u003c\/sup\u003e\u003c\/p\u003e\n\u003ch3\u003eAuthentic Picture. From The Studio to Your Screen.\u003c\/h3\u003e\n\u003cp\u003eStep closer to the filmmaker's vision. Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.             \u003c\/p\u003e\n\u003ch3\u003eEpic Quality. Limitless Entertainment.\u003c\/h3\u003e\n\u003cp\u003eExplore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and  IMAX Enhanced movies on Sony Pictures Core. \u003csup\u003e1, 6\u003c\/sup\u003e         \u003c\/p\u003e\n\u003ch3\u003eFind What to Watch Faster with Gemini on Google TV™\u003c\/h3\u003e\n\u003cp\u003eJust ask Gemini for personalized recommendations and browse movies and shows from all your apps in one place. Chat hands-free to refine suggestions, get helpful insights, open apps, play music, and control compatible smart home devices, all without reaching for the remote. \u003csup\u003e8, 11\u003c\/sup\u003e         \u003c\/p\u003e\n\u003ch3\u003eCompatible with Apple Airplay 2\u003c\/h3\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room. \u003csup\u003e9\u003c\/sup\u003e  \u003c\/p\u003e\n\u003ch3\u003eGoogle Cast™\u003c\/h3\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV. \u003csup\u003e10\u003c\/sup\u003e              \u003c\/p\u003e\n\u003ch3\u003eMy Cinema Presets\u003c\/h3\u003e\n\u003cp\u003eChoose from cinema-optimized picture and sound presets designed for various viewing environments, such as the time of day and room environment. These presets adjust your TV for the best movie-watching experience with just a single step.        \u003c\/p\u003e\n\u003ch3\u003eAll Your Gaming Essentials In One Place\u003c\/h3\u003e\n\u003cp\u003eWith Game Menu 2, check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.            \u003c\/p\u003e\n\u003ch3\u003eStream PlayStation® Games to Your BRAVIA TV\u003c\/h3\u003e\n\u003cp\u003eControl your PlayStation console remotely wherever you have a compatible BRAVIA TV connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4 console from another room or location like a friend's house. \u003csup\u003e17\u003c\/sup\u003e           \u003c\/p\u003e\n\u003ch3\u003eAuto HDR Tone Mapping\u003c\/h3\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors. \u003csup\u003e12,18\u003c\/sup\u003e   \u003c\/p\u003e\n\u003ch3\u003eAuto Genre Picture Mode\u003c\/h3\u003e\n\u003cp\u003eYour BRAVIA TV automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.               \u003c\/p\u003e\n\u003ch3\u003eLevel Up Your Gaming with HDMI 2.1 Features\u003c\/h3\u003e\n\u003cp\u003eBRAVIA TVs deliver a thrilling gaming experience with support for HDMI 2.1 features 4K\/120, VRR, ALLM, and SBTM. With 4K\/120 you get consistent 120fps in 4K resolution giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.\u003csup\u003e13\u003c\/sup\u003e                              \u003c\/p\u003e\n\u003ch3\u003eHarmonic Presence\u003c\/h3\u003e\n\u003cp\u003eThe transparent center stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wave-pattern bezel that echoes sound, the design stays harmonious, turning the TV into part of your décor.     \u003c\/p\u003e\n\u003ch3\u003eThe Mirage Stand\u003c\/h3\u003e\n\u003cp\u003eThe Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float. Available on 50”, 55” 65”, 75”, 85” class screen sizes only.                \u003c\/p\u003e\n\u003ch3\u003eA Remote for Everyone\u003c\/h3\u003e\n\u003cp\u003eA newly designed remote created with feedback from end users. It features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps you quickly locate it. Valuable for all users, including those who are visually impaired.               \u003c\/p\u003e\n\u003ch3\u003eBalancing Environment \u0026amp; Entertainment\u003c\/h3\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52229902795063,"sku":"185215","price":8998.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/2860\/9079\/files\/Sony-K98XR70M2-BRAVIA-7-II-98-Inch-4K-True-RGB-TV-Image-01.jpg?v=1779982410","url":"https:\/\/www.worldwidestereo.com\/products\/sony-k98xr70m2-bravia-7-ii-98-inch-4k-true-rgb-tv","provider":"World Wide Stereo","version":"1.0","type":"link"}