LG OLED77CXPUA 77" OLED 4K UHD ThinQ AI TV with A9 Gen 3 Intelligent Processor

Model: OLED77CXPUA UPC: 719192637177 Item: 175062

$2,996.99 OR

Regular Price: $4,999.99

Save: $2,003.00 (40%)

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Product Information

LG OLED TV CX redefines everything you see. Once you’ve seen LG OLED TV, other TVs pale in comparison. OLED is a difference-maker for movies, shows, sports and gaming. From the gridiron to the iron throne, no detail goes unseen. And only OLED pixels emit their own light for  perfect black, intense color and stunning picture — backed by AI Picture Pro and AI Sound Pro, our best 4K processor, connected home features and cutting-edge gaming tech in the world’s #1 selling OLED TV.

LG OLED TV

See how perfect LG OLED TVs can be. Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There's LG OLED, then there's everything else.

Pixel Level Dimming

8.3+ million pixels control the light show. Millions of pixels emit their own light. Only OLED can turn pixels off completely and independently. No LED/ LCD TV can do that. See stunning picture, perfect black, infinite contrast and over a billion rich colors. Once you’ve seen LG OLED TV, you'll understand the difference.

webOS + Magic Remote

Entertainment at your command. LG's fan-favorite webOS platform makes it surprisingly fast and easy to stream movies and shows with your favorite apps and find new obsessions based on what you like. While our Magic Remote lives up to its name with voice and motion control — just speak or simply point, scroll and click.

a9 Gen3 AI Pricessor 4K

AI processor directs your 4K picture behind the scenes. Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our a9 Gen 3 AI Processor 4K. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling, and the ability to help your TV to evolve over time.

Dolby Vision IQ | Dolby Atmos

The leading name in cinematic sight and sound. Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

 

Specifications

Specifications

  • Display Type: OLED
  • Display Resolution: 4K Ultra HD (3,840 x 2,160)
  • Wide Viewing Angle: Yes
  • Dimming Technology: Pixel Level Dimming
  • Picture Processor: α9 Gen 3 AI Processor 4K
  • Refresh Rate: 120Hz Native
  • HDR (High Dynamic Range): Cinema HDR (Dolby Vision®, HDR10, HLG)
  • G-SYNC Compatible: Yes
  • FreeSync: Yes (May not be available at the time of purchase of this product)
  • VRR (Variable Refresh Rate): Yes
  • ALLM (Auto Low Latency Mode): Yes
  • Response Time: >1 ms
  • HGiG: Yes
  • LG ThinQ AI: Yes
  • Google: Google Assistant Built-In
  • "Works with" Google Assistant
  • Alexa Alexa: Built-In "Works with" Alexa
  • Apple Apple Airplay2, Apple Homekit
  • Intelligent Voice Recognition: Yes
  • Home Dashboard: Yes
  • AI Picture Pro / AI Picture AI Picture Pro
  • Auto Genre Selection Yes (SDR/HDR/Dolby HDR)
  • Operating System: webOS
  • Magic Remote Control: Yes (Point, Click, Scroll, Voice)
  • Universal Remote Control: Yes (Auto Device Detection)
  • LG Channels: Yes
  • LG Content Store (App Store): Yes
  • Full Web Browser: Yes
  • Gallery Mode: Yes
  • Sports Alert: Yes
  • Speaker System: 2.2 Channel
  • Output Power: 40W (20W Woofer)
  • Speaker Direction: Front Firing (Reflector)
  • AI Sound Pro / AI Sound AI Sound Pro
  • Dolby Atmos: Yes
  • WiSA Ready: Yes (Separate Dongle Purchase Required)
  • Surround Mode: OLED Surround
  • Audio Codec: AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
  • Bluetooth Surround Ready: Yes
  • LG Sound Sync: Yes
  • Wi-Fi: Standard Wi-Fi Certified 802.11ac
  • Bluetooth: Support Version 5.0
  • IP Control: Yes
  • HDMI-CEC (Simplink): Yes
  • TV Tuner: ATSC, Clear QAM
  • Smart Phone Connectivity: Yes
  • HDMI Input (HDCP 2.2): 1 (rear) / 3 (side)
  • HDMI Audio Return Channel: (ARC) eARC (HDMI 2)
  • USB Ports (v 2.0): 2 (rear) / 1 (side)
  • RF Connection Input (Antenna/Cable): 1 (rear)
  • Composite Input (AV): 1 (rear, Gender)
  • Ethernet Input: 1 (rear)
  • RS-232C Input (Mini Jack): 1 (rear)
  • Digital Audio Output (Optical): 1 (rear)
  • Headphone Out 1: (rear)
  • Power Supply (Voltage, Hz): AC 120V, 50/60Hz
  • Standby Power Consumption: Under 0.5W
  • TV Dimensions with Stand (WxHxD): 67.8" x 40.3" x 10.6"
  • TV Dimensions without Stand (WxHxD): 67.8" x 39.1" x 2.2"
  • Stand Width: 47.2"
  • TV Weight with Stand: 79.1 lbs
  • TV Weight without Stand: 58.9 lbs
  • VESA Mounting (W x H): 400 x 200 mm

 

What's in the Box

What's in the Box

  • TV
  • Remote
  • Remote battery
  • Power cable
  • Quick Start Guide
  • E-Manual

 

Documents

Reviews

Customer Reviews for LG OLED77CXPUA 77" OLED 4K UHD ThinQ AI TV with A9 Gen 3 Intelligent Processor

4.8 / 5.0
309 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
266
33
6
1
3
Rated 5 out of 5
Best Video Performance
With our son in “the business” regularly reminding us that we are missing out on our home movie nights because of our old plasma display, and directing us to OLED options, we discovered this CX class product from LG. Amazing! It is now the wall-mounted centerpiece of a new home theater rig that includes an LG 4K Blu-Ray player, bringing overall exceptional performance. The OLED difference is real, and LG’s set up protocol with Magic Remote is simple, fast, intuitive, and effective. We now look forward to many movie nights with children and grandchildren, enjoying the stunning video quality of this product.
This review was collected as part of a promotion
July 19, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Awesome Picture and features
Purchased in January and features continue to satisfy all the needs.
This review was collected as part of a promotion
July 19, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Great picture and features!
Bought a 65” TV and absolutely love it. Clear sharp picture. Loved it so much I bought a 77” for my living room.
This review was collected as part of a promotion
July 17, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Beautiful picture
Owned a curved 55 inch, LG OLED before this one and was very pleased with it, but there was a lot of empty wall space. I was a little bit worried about the picture because it was so much bigger, but I am glad I purchased this tv. The picture is absolutely stunning. I would have to say it is better than the previous LG (it is newer and has a better processor), just beautiful. The best purchase for my entertainment needs. Not only does it make movie night better, I totally get immersed when I’m on the Xbox.
This review was collected as part of a promotion
July 15, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Great Picture
Had this TV for about 2 weeks. Picture is great. Interfaces with sound bar and cable box.
This review was collected as part of a promotion
July 14, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Super TV
This TV seemed very large when we first received it. Now it is just perfect! Took a while to get used to how great it is...
This review was collected as part of a promotion
July 13, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Love, love, love.
We purchased this TV after looking at it every time I walked into Costco. No TV could beat the picture and features.
This review was collected as part of a promotion
July 9, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
OLED superiority is noticeable to ANYONE
I researched several reviews and the performance to date has been spot on. The color intensity and definition of "blacks" is a big improvement over my previous LCD. The lighter and thinner aspect is DRAMATIC vs. conventional LCD as well. My only complaint is the higher price and I had to "trade down" on size because the next size up from this model was TWICE the price with only a nominal increase in screen size...early adopters certainly "pay for it".
This review was collected as part of a promotion
July 9, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Stunning!
Best Panel I've ever owned, completely changes everything you watch. seamless next gen gaming completely satisfied with splurging on the big purchase, look no further youve found it!!!
This review was collected as part of a promotion
July 6, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Big and beautiful
I bought the 77" OLED. Love the huge screen and the picture is the best. Beautiful depth of blacks, high quality sound. Can't beat it. Of course, you pay for it with a top of the market price, but it's worth it.
This review was collected as part of a promotion
July 5, 2021
Originally posted at
LG Electronics

Q&A

Customer Q & A

Have a functionality, compatibility, or otherwise product-specific question about this product? Ask it here! If you have a customer service or shipping question, please direct it to our customer service department

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Browse 3 questions Browse 3 questions and 3 answers
Does this TV have HDMI 2.1 ? And if so how many ?
A shopper on Apr 5, 2021
  Thanks for your inquiry. LG provides the following HDMI specifications: HDMI Input (HDCP 2.2): 1 (rear) / 3 (side),
HDMI Audio Return Channel: (ARC) eARC (HDMI 2.0).
How do you improve picture settings so dark hair and dark suits do not appear as blocks of black and have actual detail? What needs to be adjusted re tv settings?
A shopper on Jan 18, 2021
  One solution would be to raise the brightness setting on the TV. Brightness is the amount of black in the picture so if the picture is too dark raising the brightness will lighten the darker areas of the picture. There are pre-programmed picture modes on the TV the movie and ISF modes are typically more accurate and our less likely to crush the dark details in the picture.
All the picture modes can be customized to make them look better depending on ultimately what kind of image the customer would like to have.
Some people want a Brighter and more colorful picture and some people are looking for a more textbook calibrated for accuracy type of picture.
Does this TV support Multi View?
A shopper on Jan 7, 2021
  Thanks for your inquiry. Multi-view and PIP features are not included with the LG CXPUA series.
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