Model: OLED77C8PUA UPC: 719192620957 Item: 170655


Regular Price: $9,999.99

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LG OLED77C8P 77" OLED TV Overview

Designed with truly modern TV technology, the LG OLED77C8P 77" OLED TV offers cinema-quality visuals in the comfort of your own home theater. Featuring 4K Ultra HD and the a9 Intelligent Processor, this OLED TV offers over 8 million pixels, each with vivid colors and sharp contrast for an incredible viewing experience. The ULTRA Luminance Pro and built-in pixel dimming system ensures that the brightness and contrast levels adapt to each individual scene, resulting in video quality that is lifelike and realistic. Dolby Atmos audio technology ensures this OLED television is compatible with virtually any surround sound system, so you'll feel like you are right in the middle of the on-screen action. AI ThinQ technology allows you to connect a wide variety of devices to your OLED screen, so you can enjoy any media with pristine video quality. You can also connect your smart phone and use it as a remote or control the television with voice commands.

Product Information

Introducing the LG C8PUA

The best TV ever just got even better with the new LG OLED-exclusive a9 Intelligent Processor and LG AI ThinQ.

LG OLED TV Meets Artificial Intelligence

LG OLED TVs with AI ThinQ become the hub for your connected smart devices. Beyond apps and entertainment, LG AI TV uses intelligent voice control to create a hub for the smart home and beyond.

A Brilliant Brain

LG - the industry leaders of OLED TVs - made the best TV ever even better by developing the a9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness, and depth to deliver the ultimate picture quality.

World's Number 1 OLED

Movies, sports, games, and more come to thrilling new life with the perfect black and intense color of the LG OLED display. LG OLED TV with AI ThinQ uses the latest panels, with brighter, self-illuminating pixels that truly deliver the best picture ever.

Delivering the Filmmaker's Vision

LG OLED TV with AI ThinQ features comprehensive support of major high dynamic range formats including Dolby Vision, Advanced HDR by Technicolor - the movie industry's color experts - plus HDR10 and HLG, both with LG's advance tone mapping technology that provides scene-by-scene optimization.

Cinematic Sound at Home with Dolby Atmos

Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic immersive experience.

OLED Goes with Everything

LG OLED TV with AI ThinQ has a head-turning design that elevates a room's aesthetics while complementing any home décor. Its sleek, incredibly slim form factor is ready for unobtrusive wall-mounting or tabletop placement.

Product highlights

  • 4K Ultra HD picture quality with 8.3 million pixels for exceptional clarity 
  • Flat screen OLED display
  • 4K Cinema HDR with pixel dimming and tone mapping offers optimized visuals for each individual scene
  • Connectivity: Wi-Fi, Wi-Fi Direct, Bluetooth, IP Control, Simplink (HDMI CEC) and Tuner (ATSC, Clear QAM)
  • Component video: HDMI x 4, Audio Return Channel Support (via HDMI), USB x 3, RF In x 1, Composite In x 1, Ethernet x 1, Optical x 1, RS232C (mini jack) x 1
  • Dolby Atmos delivers boosts brightness and contrast, resulting in crisp, clear visuals and sharper images 
  • Ultra Luminance Pro boosts brightness and contrast, resulting in crisp, clear visuals and sharper images 
  • AI ThinQ technology lets you connect your tablet, smart phone, laptop, and other devices to the TV
  • a9 Intelligent Processor reduces unwanted distortion and video noise while enhancing sharpness
  • Dimensions (without stand): 67.8" W x 39" H x 2.2" D
  • Dimensions (with stand): 67.8" W x 41.4" H x 10" D
  • Weight (without stand): 65.9 lbs.
  • Weight (with stand): 80.5 lbs.
  • Warranty: 1 Year (World Wide Stereo is an authorized dealer for all brands we sell)
  • World Wide Stereo 60-day guarantee and product support




  • Diagonal class: 77"
  • Diagonal size: 76.8"

Picture Quality

  • 4K Ultra HD (3840 x 2160): Yes
  • Processor: a9 Intelligent Processor
  • 4K Cinema HDR: Yes
  • HDR Format Support: Dolby Vision, Advanced HDR by Technicolor, HDR10, HLG
  • Infinite Contrast: Yes
  • Pixel level dimming: Yes
  • Ultra Luminance: Pro
  • Intense color: Yes
  • Billion rich colors: Yes (10-bit)
  • True Color Accuracy: Pro
  • Wide viewing angle: Yes
  • 4K upscaler: Yes

Smart TV

  • LG AI ThinQ: Yes
  • Google Assistant: Yes
  • Google Home compatible: Yes
  • Amazon Alexa compatible: Yes
  • Intelligent voice recognition: Yes
  • Universal control capability: Yes
  • Gallery mode: Yes
  • LG content store (app store): Yes
  • Full Web browser: Yes
  • Channel Plus: Yes

Smart Share

  • Screen share
  • Content share


  • Speaker system: 2.2 channel
  • Output power: 40W
  • Dolby Atmos
  • DTS Decoder: DTS-HD
  • Bluetooth audio playback
  • LG sound sync


  • Wi-Fi built-in: 802.11ac
  • Bluetooth: Yes (4.2)
  • Wi-Fi Direct
  • IP control
  • Simplink (HDMI CEC)
  • Tuner: ATSC, Clear QAM


  • HDMI v 2.0: 4 (1 rear, 3 side)
  • Audio Return Channel support (via HDMI): Yes (HDMI 2)
  • USB v 2.0: 3 (1 rear, 2 side)
  • RF In (antenna/cable): 1 (rear)
  • Composite In: 1 (rear)
  • Ethernet: 1 (rear)
  • Digital audio out (optical): 1 (rear)
  • RS232C (mini jack): 1 (rear)

Wall Mount

  • VESA: 400 x 200


  • Dimensions (W x H x D):
    • Without stand: 67.8" x 39" x 2.2"
    • With stand: 67.8" x 41.4" x 10"
  • Weight:
    • Without stand: 65.9 lbs.
    • With stand: 80.5 lbs.

What's in the Box

What's in the Box:

  • OLED77C8P 77" OLED 4K UHD HDR Smart TV
  • Magic Remote Control
  • Remote control battery
  • User manual
  • Power cable



Customer Reviews for LG OLED77C8P 77" OLED 4K UHD HDR Smart TV

4.7 / 5.0
65 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Great Customization & Picture
I bought this TV because it was raved as the best of its class and as the true high-end solution without spending a complete fortune.

The customization options are insane and awesome and accurate. The HDR effect makes everything look fantastic. Turn power save off for deeper, richer colors and everything looks fantastic - normal HD content, Ultra HD content, nothing I ever had compares to the image of this TV.
This review was collected as part of a promotion
August 7, 2019
Originally posted at
LG Electronics
Best TV ever
OLED technology is amazing. My whole family, me included, look at the picture and it 's like being there. You can see the pimples on the actors the detail is so clear/ sharp. There's no comparison to previous technology like 1080p. OLED is far superior.
This review was collected as part of a promotion
August 7, 2019
Originally posted at
LG Electronics
Amazing color
I saw this OLED TV 2 years in retail stores and have been waiting for price to come down. I finally bought it last month. The color is excellent. It's better than the 65" Sony 4K I bought in the beginning of 2018. It's much better than Samsung QLED. I've bragging it to my friends. The negative is the navigation is not as good as Sony. I deducted 1 star. Something LG has to work on.
This review was collected as part of a promotion
August 7, 2019
Originally posted at
LG Electronics
Exceeded expectations
Coming from a Samsung PN64D7000 to this OLED C9PUA...The electricity savings itself is worth it. Couple that with the incredible 4K picture is just mind blowing. Some tips: search youtube for this model and you will see a few reviews detailing how to fine tune the settings. That was invaluable as the default settings are decent...but the subtle tweaks you follow from the reviews to adjust color and light really make the picture pop. The detailed review also goes through every setting and what those settings mean. The manual is good...but not even close to the youtube reviewers. Also, you have to turn on HDR color to enable 4K Dolby via Apple TV. That was not apparent initially because it's off by default. Apple TV was not able to display in 4K (this is assuming you have the 4K AppleTV.. and gave an error indicating to test the cable. Ended up you need to enable the HDMI input to HDR color. Once I did that and watched a 4K Dolby movie it was lights out. Wife said "this is creepy...we can see wrinkles and freckles on the actors..". Watching sports I experienced zero ghosting during soccer and UFC fights. Our Samsung gave us 6 years of service and I'm hoping this gives us another 6 years of trouble free service. Highly recommend this unit.
This review was collected as part of a promotion
August 5, 2019
Originally posted at
LG Electronics
Best picture ever!
Bought this 4 months ago and have never regretted it for one moment.
This review was collected as part of a promotion
August 2, 2019
Originally posted at
LG Electronics
Great Picture Quality
OLED is a ground breaking technology. Love the blacks and the quality of the images. Worth it every penny.
This review was collected as part of a promotion
August 1, 2019
Originally posted at
LG Electronics
HDR & Dolby Vision are spectacular!!!
Have only had the LG OLED C8 for just over a week and honestly, the movies and shows in HDR and especially Dolby Vision are like watching movies at the local movie theater and certainly justify the purchase this amazing TV. The colors are so vivid and just jump out at you and when paired with the deepest blacks, are visually stunning! Its really difficult to imagine a more amazing picture!
This review was collected as part of a promotion
July 31, 2019
Originally posted at
LG Electronics
Best TV I have ever seen
Hands down the best picture I have ever seen from a tv
This review was collected as part of a promotion
July 29, 2019
Originally posted at
LG Electronics
Superb picture quality
I really wanted a C9 for all the new extra features. But with the new models coming out there were deep discounts on the C8. I went to the store, looked at both next to each other and saw no difference in picture quality. So I bought the C8. Let me just say I wish I had bought an OLED tv a long time ago.... I cant stop staring at the 4k HDR content. I'm watching 4k hdr content as I type this!!! If you can get these on sale, just do it. You won't regret it.
This review was collected as part of a promotion
July 29, 2019
Originally posted at
LG Electronics
I finally decided to buy something for myself, not for the wife, family, but for me. Although they enjoy it as much as I do.
This review was collected as part of a promotion
July 28, 2019
Originally posted at
LG Electronics


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