LG OLED77C1PUB 77" OLED 4K Smart TV with AI ThinQ

Model: OLED77C1PUB UPC: 195174006078 Item: 176318

Product Information

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.


  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • α9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM

SELF-LIT PiXELS. Million of reasons to love OLED

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

OLED puts LED in the shade

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

LG OLED TV. A view found nowhere else

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front-row seat to the biggest sporting events. It's everything you want TV to be.

OLED Cinema. The award for best picture goes to…

LG OLED TV produces an Oscar-worthy performance every time you watch thanks to its incredibly sharp picture. 

OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with a swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you've now got a front-row seat to all the best sporting events.

OLED Design. Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.

Brains that will blow your mind.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all-new home screen to provide more convenience and control.

Think you know smart? Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all-new home screen to provide more convenience and control.



  • Picture (Panel)
    • Display Type: OLED Display
    • Display Resolution: 4K Ultra HD (3,840 x 2,160)
    • Wide Viewing Angle: Yes
    • Dimming Technology: Pixel Level Dimming
    • Perfect Black: Yes
    • Intense Color (Wide Color Gamut): Yes
    • Billion Rich Colors: Yes
    • Color Fidelity 100%: Yes
  • Picture (Processing)
    • Picture Processor: α9 Gen 4 AI Processor 4K
    • AI Picture: AI Picture Pro
    • Auto Genre Selection: Yes (SDR/HDR/Dolby HDR)
    • Upscaling: AI 4K Upscaling
    • Refresh Rate: 120Hz Native
    • Motion: OLED Motion Pro
  • Sound (Processing)
    • HDR: Cinema HDR (Dolby Vision, HDR10, HLG)
    • Dolby Vision IQ: Yes
    • Filmmaker Mode: Yes
    • Magic Explorer: Yes
    • Next Picks: Yes
  • Gaming
    • Game Optimizer: Yes
    • G-SYNC Compatible: Yes
    • FreeSync Premium™: Yes
    • VRR (Variable Refresh Rate): Yes
    • ALLM (Auto Low Latency Mode): Yes
    • Response Time: >1 ms
    • HGiG: Yes
  • Smart TV
    • Operating System: webOS
    • Content Partners: Netflix, Prime Video, Disney+, Apple TV, Hulu, Paramount+, Peacock, Youtube TV, Spotify, iHeartRadio, and more
    • LG Content Store (App Store): Yes
    • Full Web Browser: Yes
    • LG Channels: Yes
    • Sports Alert: Yes
    • Gallery Mode: Yes
    • Who.Where.What?: Yes
    • Home Dashboard: Yes
    • "Works With": Hey Google, Alexa, Apple Airplay2, and Homekit (Separate device purchase necessary)
  • AI TV (Artificial Intelligence)
    • LG ThinQ® AI: Yes
    • Magic Remote Control: Yes (Point, Click, Scroll, Voice)
    • Universal Remote Control: Yes (Auto Device Detection)
    • Voice Assistants: Google Assistant Built-in and Alexa Built-in (No separate device purchase necessary)
    • Intelligent Voice Recognition: Yes
  • Audio
    • Speaker System: 2.2 Channel
    • Output Power: 40W
    • Speaker Direction: Down Firing (w/Stand Front Firing)
    • Dolby Atmos: Yes
    • WiSA Ready: Yes (Separate Dongle Purchase Required) *Up to 5.1 Channel
    • Surround Mode: OLED Surround
    • Audio Codec: AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
    • LG Sound Sync: Yes
  • Connectivity
    • NEXTGEN TV (ATSC 3.0): -
    • Wi-Fi® Standard: Wi-Fi Certified 802.11ac
    • Bluetooth® Support: Version 5.0
    • IP Control: Yes
    • HDMI-CEC (Simplink): Yes
    • TV Tuner: ATSC, Clear QAM
    • Smart Phone Connectivity: Yes
  • Inputs & Outputs
    • HDMI Input (HDCP 2.2): 4 (rear) / 3 (side)
    • Latest HDMI (4K @ 120Hz): HDMI ports 1,2,3,4
    • HDMI Audio Return Channel (ARC): eARC (HDMI 2)
    • USB Ports (v 2.0): 2 (Rear) / 1 (Side)
    • RF Connection Input (Antenna/Cable): 1 (Rear, RF)
    • AV Input: -
    • Ethernet Input: 1 (Rear)
    • RS-232C Input (Mini Jack): 1 (Rear)
    • Digital Audio Output (Optical): 1 (Rear)
    • Headphone Out: 1 (Rear)
  • Power
    • Power Supply (Voltage, Hz): AC 120V, 50/60Hz
    • Standby Power Consumption: Under 0.5W
    • Typical Power Consumption: 170W
    • Annual Power Consumption: 313 kWh/y
  • Dimenions/Weight
    • TV Dimensions with Stand (W x H x D): 72.9" x 43" x 11"
    • TV Dimensions without Stand (W x H x D): 72.9" x 41.8" x 2.2"
    • Stand Width: 47.2"
    • TV Weight with Stand: 91.7 lbs
    • TV Weight without Stand: 71.2 lbs
    • VESA Mounting (W x H): 400 x 400

What's in the Box

What's in the Box

  • Magic Remote
  • Remote Control Battery (AA)
  • Power Cable
  • Quick Start Guide
  • E-Manual



Customer Reviews for LG OLED77C1PUB 77" OLED 4K Smart TV with AI ThinQ

4.8 / 5.0
5 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Rated 5 out of 5
Amazing quality
Amazing TV! Great TV all around the picture quality in 4k hdr is stunning!!
This review was collected as part of a promotion
April 24, 2021
Originally posted at
LG Electronics
Rated 4 out of 5
Great tv
Overall this is an absolute great TV. Though there is some Black Crush Shadow detail an Picture Noise(None are bad bad) I think LG could fix in an update the TV is awesome. I'm a little disappointed that it's such a minor upgrade from the CX. I don't expect the kitchen sink every year but I did expect a little more. But it still does do a lot of things better than CX does. The gaming on this TV is honestly 100% superb. What I DONT like is the fact in 2021 LG still has that ANNOYING "NO SIGNAL" message that we ALL hate on the INPUT SCREEN SAVERS an the turn on Dolby ATOM pop up when watching DV content. Dolby Atmos makes the TV sound dull and dim. I don't like it. Also the lack of apps like HBO Max. I do not understand why Both Companies potential buyers and subscribers on the table by not having HBO Max on the LG platform. Not a smart business decision for either company. But all in all this is a great TV with great picture quality great features and a great price. Overall I do love my C1
April 20, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Breathtaking Picture!
Purchased an 65 inch OLED C1 from Best Buy for delivery on April 8, and after careful unboxing and base stand installation and DirecTV/Xbox Series X connections. I was floored by what my eyes were seeing. Out of the box the picture was absolutely beautiful, amazing and awesome. SDR upscaled to 4K looks good, but HDR content is on a whole different level of beauty. Games on Xbox is beyond anything I could’ve imagined because I’m seeing things in my games I never saw from my 1080P panel. So bottom line is, I’m absolutely, beyond a shadow of doubt that I made a wise decision in purchasing an LG OLED panel!
This review was collected as part of a promotion
April 19, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
What date is it coming
I need a tv and want this one how long until it comes out so I can buy it
This review was collected as part of a promotion
March 9, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Can't wait...
I bought the CX 65" and I love it! I want to replace another TV in the house with the C1 model. DOES ANYONE WHEN IT WILL BE RELEASED??
January 26, 2021
Originally posted at
LG Electronics


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