LG OLED77B9P 77" OLED 4K UHD HDR Smart TV

Model: OLED77B9PUA UPC: 719192633735 Item: 173911

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Regular Price: $4,999.99

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Product Information

More Realistic with AI

The 2nd gen α7 Intelligent Processor upgraded with a Deep Learning AI algorithm provides a breathtaking detailed image and custom sound to be immersed in incredible reality.

The New Smart Evolved by AI

Expand your TV viewing experience with both the Google Assistant and Alexa. Just ask, and LG AI TV satisfies your curiosity in your interests, offers recommendations for your tastes and controls devices on your demand.

AirPlay Lets You Do It All. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies, TV shows, photos and more on your LG OLED TV right from your iPhone, iPad, or Mac.

Brings Images to Life

OLED Black, stunning contrast creates the color more intense and adds depth to the image.

4K Cinema HDR Delivers The Filmmaker’s Vision

LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immersed in cinematic images with major HDR formats including Advanced HDR by Technicolour and HDR10 Pro.

A New Level of Realism with OLED Black

Experience breathtaking immersion with the dark details. 4K HDR gaming delivers more vibrant colors, even from a Wide Viewing Angle. 5.1 Virtual Surround Sound envelops you in dramatic sound for a complete gaming experience.

Fast Response, Fluid Motion

Upgrade your gameplay with the latest features. A 1ms response time* and low input lag allow smoother, real-time action. VRR and ALLM supported on HDMI 2.1 deliver the best graphics with minimal stutter at the fastest speeds.

Minimalistic Design Blends into Any Space

The sophisticated and sleek design of the TV seamlessly integrates with your home. LG OLED TV adds a final touch of uniqueness to your carefully curated interior.

Gallery Mode Adds A Touch of Class to Your Life

Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.

Specifications

Specifications

  • Display type: OLED
  • Display resolution: 4K Ultra HD (3,840 x 2,160)
  • Dimming technology: Pixel dimming
  • Picture Processor: a7 Gen 2 Intelligent Processor
  • HDR: 4K Cinema HDR (Dolby Vision, HDR10, HLG) and HDR Dynamic Tone Mapping Pro
  • Contrast: Object Depth Enhancer and Ultra Luminance Pro
  • Clarity: Quad Step Noise Reduction and Frequency Based Sharpness Enhancer
  • Resolution Upscaler: 4K upscaler
  • LQ ThinQ AI: Yes
  • Google Assistant: Yes
  • Alexa built-in: Yes (via firmware update)
  • Google Home: Yes (via firmware update)
  • Intelligent Voice Recognition: Yes
  • Operating System: webOS
  • Full Web Browser
  • Speaker system: 2.2 channel
  • Output power: 40W
  • Dolby Atmos: Yes
  • WiSA Ready: Yes (separate dongle required)
  • DTS Decoder: DTS-HD
  • Bluetooth Audio Playback: Yes
  • LG Sound Sync: Yes
  • Wi-Fi Standard: 802.11ac
  • Bluetooth Support: version 5.0
  • IP Control: Yes
  • HDMI-CEC: Yes
  • TV Tuner: ATSC, Clear QAM
  • HDMI Inputs: 4 (1 rear, 3 side)
  • HDMI Outputs: 1 (eARC, HDMI 2)
  • USB ports: 3 (2 rear, 1 side)
  • RF Connection Input: 1
  • Composite input: 1
  • Ethernet input: 1
  • RS-232C Input: 1
  • Digital Audio Output: 1
  • Power supply: AC 120V, 50/60Hz
  • Standy power consumption: Under 0.5 W
  • Power consumption: 170 W
  • Dimensions (W x H x D):
    • With stand: 67.8" x 41.1" x 10.6"
    • Without stand: 67.8" x 39.1" x 2.2"
    • Stand width: 29.5"
  • Vesa Mounting: 400 x 200

What's in the Box

What's in the Box

  • OLED 77" B9P TV
  • Magic Remote
  • Remote Battery
  • Power Cable
  • Quick Start Guide
  • Manual
  • Warranty

Reviews

Customer Reviews for LG OLED77B9P 77" OLED 4K UHD HDR Smart TV

4.7 / 5.0
402 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
319
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13
4
9
Rated 5 out of 5
Outstanding color and detail
Purchased the 55” LG Oled Tv two weeks ago. Rather easy set up. The color and detail are outstanding. Grains of sand, feathers, reptile skin, changing colors of an octopus and even Steph Curry’s hair leave me in awe. Given that the entire footprint was a bit smaller than my previous flat screen I am tempted to get the 65’ model.
This review was collected as part of a promotion
May 1, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Great Picture
Originally was going to buy a less expensive TV but very glad I listened to the Sales Rep and upgraded to the LG Oled
This review was collected as part of a promotion
April 7, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
For next Gen consoles
i bought this tv a month ago and have been in love with the display so far. OLED technology truly is different than other panels. Was happy to go with a year older as they offer more hdmi 2.1 ports! Colors and contrast is perfect, and runs 120fps on my series X at 4K no problem.
This review was collected as part of a promotion
April 4, 2021
Originally posted at
LG Electronics
Rated 1 out of 5
After one year, TV has dead pixel issue
Great TV, however, after one year with low usage, the TV has a dead pixel issue, and LG is requesting to Pay for the parts to repair it.
April 3, 2021
Originally posted at
LG Electronics
Rated 3 out of 5
Quality picture resolution
The picture quality is great but I was disappointed to learn that it will not work with Google Chrome or Zoom apps
March 27, 2021
Originally posted at
LG Electronics
Rated 4 out of 5
Beautiful Picture! But hardly any New/Recent Apps
Love the picture on this TV. Best I've ever seen, even better that QLED from Samsung..only down side is I paid a fair prices for it...knowing it OLED and wanted the quality. But they haven't released any CRAVE and recent updated Streaming apps? The only one they ever added was Disney...and thank goodness for that one. But Crave Made by Bell Canada and others have not been added to the APPS. So If I want those, I have to go to Android TV in my Bedroom because it always has the latest avail. So disappointed I paid $$$ for a Great Picture..but very limited future at this point. May be replacing it sooner than I expected unfortunately.
This review was collected as part of a promotion
March 23, 2021
Originally posted at
LG Electronics
Rated 4 out of 5
Grey start to OLED technology
Great tech and a great start to the line up of OLED TVs. I have slight burn in from playing long hours of games. If you play games I would recommend the CX series! Otherwise for tv viewing purposes it’s brilliant!
This review was collected as part of a promotion
March 9, 2021
Originally posted at
LG Electronics
Rated 4 out of 5
Good not great
Tv shows shadows in corners and has a white dot in the middle of the screen. User interface is clunky. Does not get along well with fire tv stick. Otherwise great picture.
This review was collected as part of a promotion
March 7, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Picture quality sold us!
While shopping for a new TV , side by side comparison with other brands revealed the sharp quality of the picture was far better than the others. The features that allow easy access to streaming services are a plus over our older TV.
This review was collected as part of a promotion
March 5, 2021
Originally posted at
LG Electronics
Rated 5 out of 5
Killer Picture
Simply wonderful picture. This picture gives me goosebumps. The blacks, the whites are best I have seen and edges of things razer sharp. Excellent colors, wow. Not just on 4k sources either. All HD is great. Natural picture yet so impressive. Some scenes look almost 3D. I am enjoying watching TV to its fullest.
This review was collected as part of a promotion
March 2, 2021
Originally posted at
LG Electronics

Q&A

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Why did you choose this?
World Wide Stereo Store
Best TV you can buy.
Brian T on Dec 1, 2019
Best TV you can buy.
Brian T on Dec 1, 2019
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